Lamborghini->ke44 isn’t exactly known for its competitive heritage. In contrast to his rival, Enzo Ferrari, Ferruccio Lamborghini wasn’t a huge fan of racing.->ke447 But, as Enzo figured out long ago, racing is an essential marketing tool for a performance car company.

Lamborghini has since come around to this way of thinking with its Squadra Corse GT racing program, which has a great record of fostering young driver talent around the world. Lamborghini has recommitted to young drivers for the 2015 season with the Squadra Corse Young Drivers Program, and has also added two new initiatives: the GT3 Junior Program and Formula Junior program.

Let’s pretend for a moment that you’re an exceptionally talented racing driver under 26 years of age. If you actually are, then bully for you. The first rung on the ladder to Lamborghini stardom is the Lamborghini Blancpain Super Trofeo series, a spec series in which entrants race identically prepared Lamborghini Huracán LP620-2 Super Trofeo race cars. Once you’ve proved your merits there, you move into the GT3 Junior Program, where you’ll be groomed to drive the Lamborghini Huracán GT3 and eventually race in one of the many GT3 series around the world.

If you’re an open-wheel racer, then the Formula Junior Program is your avenue to Lamborghini Squadra Corse greatness. Lamborghini will support select grass-roots single-seater teams and scout for the best talents among them throughout the 2015 season.

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Why it matters

Professional racing is a tough business to get into, and as a result GT racing is often crowded with “gentlemen drivers” with more money than talent, who pay their way into a race seat. Programs like the Squadra Corse Young Drivers Program helps real talent shine through. Need proof? This year’s defending Super Trofeo Europe PRO-AM champion Alberto Di Folco is just 19-years-old.

2015 Lamborghini Huracan GT3

Read our full review here.