Mazda Zoom-Zoom Live Tour

TopSpeed

By Alina Moore

Published Aug 4, 2006

Mazda North American Operations is once again taking its Zoom-Zoom Live tour across the country, feeding passion for power and performance in one spectacular event. With nearly

50,000 car lovers expected to take to the tracks in a Mazda vehicle in one of 10 different cities, the Zoom-Zoom Live Tour is one of the most exciting driving events in the world. Kicking off August 12 in Washington, D.C., consumers will blaze around the track and experience the fun-to-drive lineup of Mazda vehicles on four different courses.

Now in its second year, the 2006 Zoom-Zoom Live tour promises to be a thrill-a-minute ride-and-drive experience designed to let adults unleash their inner child. Attendees will have the opportunity to experience four fantastic driving challenges, compete against the clock for points and prizes and interact with a wide variety of properties and displays that will bring a unique perspective to Mazda's design and engineering processes.

Each driving course will showcase the dynamic handling, technology, performance and design elements that are distinctive in Mazda vehicles. Experience the all-new CX-7 crossover SUV on the "Target Hunt" Course. On this course, drivers will attempt to pilot the CX-7 within a predetermined time range and hit all targets for a chance to win prizes. Drivers will also have the opportunity to experience the all-new MAZDASPEED6 on a specially designed "Challenge Course." On the "Sports Course," drive the award winning MX-5 and RX-8 sports cars. And, finally, drivers can try for their best time on the "Matched Time Gymkhana Course." Prizes for best times and performance will be awarded throughout the day.

"With the addition this summer of the all-new CX-7 crossover SUV, Mazda now has a full-line of truly thrilling vehicles," said Bill Gordon, Marketing Director of Mazda North American Operations. "The Zoom-Zoom Live Tour is a great way to showcase our product line and to allow consumers to experience the true meaning of Zoom Zoom."

Last year's Zoom-Zoom Live Tour proved to be a huge success. Thousands of people had the opportunity to personally experience the excitement of Mazda's line-up of vehicles. Interest in the events were largely generated by word of mouth and internet "buzz", culminating in more than 340,000 visits to the Zoom-Zoom Live Web site.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

Zoom-Zoom Live Tour Locations