Remember how BMW brought the i8 Roadster, a facelifted i8 with the roof chopped off, at the 2017 Los Angeles Auto Show and called it "new?" Well, it's happening again. It's been a little more than a month and BMW unveiled the "new" i8 Coupe at the 2018 Detroit Auto Show. The same car they first introduced in 2014, but with revised headlamps and taillights, a bit more horsepower, and a marginally improved range. BMW is either shameless and pathetic or is simply using the i8 to troll us at every auto show throughout the year (don't forget about those "special-edition" models with "custom" paintjobs).

No kidding, the only thing that sets the "new" i8 apart from the pre-facelift model performance-wise is the extra 12 horsepower. The revised coupe now delivers 369 horses and the increase doesn't make a difference in the 0-to-60 mph sprint, which remains unchanged. But that's not an issue. Mid-cycle facelifts don't bring faster sprints most of the time, but it becomes a problem when the car in question is labeled "new." What else is new. Oh, it gets an extra three miles while in all-electric mode.

Yeah, I know that other BMW models get similar upgrades with changes that you have to look for with a magnifying glass, but the i8 deserves a bit more. It's a special car and it needs special treatment. I would have been happy with revised bumper vents, a new diffuser, and a rear spoiler. A stripe package would have been fantastic too. But nope, BMW is stubborn as a mule. Or drunk.

References

BMW i8

Read our full review on the 2019 BMW i9 Coupe.

Read our full review on the 2019 BMW i8 Roadster.

Read our full review on the current 2017 BMW i8.

Read more Detroit Auto Show news.

Read more BMW news.

Read more Pops' Rants news.