Range Rover Sport for just $60,000, not for daily use but for trips. Now he decided that it is more important to be environment oriented and so he wants to destroy the car. He even opened a dedicated website, “OneFewer” where he makes a lot of buzz and people can actually choose what should happen to his car.

But surely he is not just interested in only keeping a cleaner environment, there are really many ways to get rid of car without making so much noise. In the end, wouldn't he do much more damage to the environment if he went to “violent” measures like burning the Rover or dumping it in to ocean?

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