PSA Peugeot->ke68 Citroën->ke22 is picking itself up and preparing for an all-out assault on the global auto industry with a slew of new vehicles coming from each of its three subsidiary brands. This includes a one-ton pickup truck within a crop of eight light-duty commercial vehicles.

This is all part of PSA’s new “Push to Pass” growth plan for the next five years. Between now and 2021, the automaker is set to debut 26 new passenger cars, along with the commercial vehicles, meeting its goal of “one new car, per region, per brand, per year.” The ambitious goal is said to “transform the company in order to unleash its full potential.”

Reports suggest PSA won’t be developing the pickup->ke242 from the ground up, but rather will partner with another automaker. Which automaker is still unknown, but Toyota->ke88 is a likely possibility given the pair’s past relationship. In that case, PSA could badge-engineer the Hilux->ke1957 pickup for its own.

Adding to the unknown is PSA’s entry into the U.S. While America’s truck->ke1311 market might be hard to crack, especially with a rebadged Toyota, bringing brands like DS, Peugeot, and Citroën is actually feasible, despite the French automaker’s 27-year absence from North America.

Regardless of what happens in the U.S., it seems PSA is on the rise with a solid plan of growth. Perhaps we’ll see PSA enter the market down the road, even if not within the next five years.

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