Those who plan to watch Super Bowl 50 on February 7, 2016 will be treated to not one, not two, not three, but four commercials->ke1469 from Hyundai.->ke201 The automaker recently announced its full slate of ads during the big game, totalling four commercials, including two 60-second ads and two 30-second spots. The first of the two 60-second ads will run during the pre-game show while the second 60-second ad will be shown in the pre-kick off time slot, traditionally one of the most-watched segments of the Super Bowl. The two 30-second ads will run in the first and second quarters of the game, respectively.

Hyundai also said that it has tapped some Hollywood heavy-hitters for the 60-second spots. The first one, called “First Date”, will feature comedian Kevin Hart. Without diving into the details of this commercial, Hyundai simply described it as Hart using the Genesis->ke2924 sedan’s Hyundai Blue Link Car Finder feature to ensure that his daughter gets home safely after her first date. Knowing Hart’s comedic genius, this commercial should be a ball of laughter.

Meanwhile, the other 60-second ad, called “Ryanville”, will star no less than Deadpool himself, Ryan Reynolds. Taking the spot as his co-star will be the all-new 2017 Elantra and its advanced safety features that will come into play as a pair of women drive through “the most distracting neighborhood ever”. Sounds like Reynolds will be one of those distractions.

As far as the two 30-second spots are concerned, neither will have any celebrities in them. Instead, Hyundai will take the opportunity to focus the ads on the brand itself. The first one, called “Chase”, will highlight the Elantra’s voice-activated Blue Link Remote Start feature, while the second spot, titled “Better”, will have a more emotional tone to it as it captures the company’s mission to improve consumer experience through “human-focused technology, distinctive design and uncompromising workmanship”.

You can catch all four commercials in the lead-up to and during Super Bowl 50. With an expected 120 million people tuning in for the game, I don't think it's going to be difficult missing out on any of Hyundai's four commercials.

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Why it matters

Super Bowl commercials usually fall under three categories: those who try to be funny, those who try to strike an emotional chord, and those who try to use celebrities as pitchmen. It is a little interesting, but not altogether surprising that Hyundai is trying to do all three things with its four commercials.

Having Kevin Hart in one of the commercials is a great way for the company to establish its presence during the game. At least that should be the case until we all get bombarded by reminders that the Korean automaker is actually an official sponsor of the NFL. But that’s neither here nor there, right?

Hyundai tapping Reynolds to star in its other commercial should also help the company gain extra attention, although it’s also a good thing for the actor to get some extra exposure considering that his much-hyped movie, Deadpool, will be opening in theaters five days after the Super Bowl. How’s that for cross-promotion.

I’m excited to see all four Hyundai ads. It’s going to be up against a lot of other companies, especially rival automakers who are all gunning for that mythical“best Super Bowl commercial” title. Will any of Hyundai’s ads be crowned as this year’s winner? Well, as people in show business like to say, tune in to find out.

2017 Hyundai Elantra

Read our full review on the 2017 Hyundai Elantra here.