A German dealership that was called out last year for trying to sell a Mercedes-AMG Project One build slot for €4.51 million ($5.24 million) is back at it again. Di Automobile GmbH has posted a new ad on German classifieds site Mobile.de, asking for the exact same amount as the first post that it took down a year ago. If anyone out there wants to secure a slot for the Project One at twice the amount Mercedes-AMG is asking, you now have the opportunity to do so, provided that Mercedes-AMG doesn’t shut the door on the German dealership.

Will the AMG Project One Build Slot Actually Be Sold

Either Di Automobile GmbH didn’t get the memo about Mercedes-AMG frowning upon the practice of flipping build slots or the German dealership is calling the German automaker’s bluff.

It’s unlikely that it’s the first scenario given how a lot of automakers have begun cracking down on the practice of customers flipping highly desirable, low production exotics. It’s not just Mercedes-AMG. Aston Martin and Ford are also warning those with build slots of the Valkyrie and GT supercar, respectively, to be on their best behavior or risk getting banned from buying any future exotics from them.

The German dealership, though, seems undaunted about the potential punishments it might receive from Mercedes-AMG. It already posted a similar ad last year only to delete it a short time later. Now, it’s back with what is essentially an identical ad with an identical asking price. Only time will tell if Mercedes-AMG is going to act on this flippant behavior on the part of the dealership, but considering how clear it was about its position against selling build places, expect a response to come sooner than later.

Whether the dealership listens is another matter entirely. Automaker like Mercedes-AMG may not like the whole practice of flipping, but until it enforces strict guidelines forbidding it, the practice of flipping desirable cars is going to continue, especially if there’s a market for it.

I hope Mercedes-AMG acts on it because the practice is becoming more and more prevalent in the industry. It’s also generally difficult to enforce, which empowers other people to do the same. Even if Mercedes-AMG goes after the dealership or another seller, it’s unclear if they can actually do anything about it. Hopefully, more stringent measures are put in place to keep the practice of flipping from becoming a plague that ruins the business.

But until that day comes, expect more of the same. Flippers will do whatever they can to make an extra buck, even if it means gaming the game in the process.

Mercedes-AMG Project One Drivetrain Specifications

Further reading

Read our full review on the 2020 Mercedes-AMG Project One.

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