There are many aftermarket tuning firms in the world that can take your everyday ride and turn it into a true work of art. For some, it's a matter of paint and pizzazz; for others, it's all about high-end parts and mechanical know-how. From the makers of the Ford Mustang Bosch Iridium Edition RTR that was given away at the 2011 SEMA Auto Show comes another piece of the automotive puzzle: the Bosch OE Fine Wire spark plug.

Bosch's advertising spree for their new line of spark plugs uses a tool that most of us use on a daily basis: our gut. These hilarious commercials show a man who uses his gut to make his everyday decisions, such as knowing when two new beers are in order, knowing when to shut up when his wife is nagging at him to get out of the garage, and apparently, knowing when Bosch OE Fine Wire spark plugs need to be the chosen ones for his car.

"Bosch Iridium's ultra-fine wire center electrode design improves ignitability, lowers voltage demand and delivers up to 4X longer service life versus standard copper core plugs. Laser welded iridium-platinum alloy inlay on the ground electrode resists cracking and potential loss for improved durability."

Bosch OE Fine Wire spark plugs can fit any American, European, and Asian engine.

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