Disenchanted with a company who refuses to acknowledge your rights as a consumer? There’s a remedy for that. Why don’t you take the lead set by this Chinese man and have some people destroy your conked out item out on the streets! Of course, it certainly helps if that item is as expensive as a $750,000 Lamborghini Gallardo->ke375, which grabs attention all by itself.

In a surreal display of public anger and disappointment towards the Italian supercar maker, a young Chinese man brought his defective Lamborghini Gallardo and asked people to shamelessly destroy it in front of a gathered crowd. The public display of destruction was born out of the man’s frustration on how he felt was a severe lack of attention and concern shown by Lamborghini to his Gallardo.

According to reports, the Lamborghini->ke44 supercar was bought six months ago and in that short span of time, has already encountered a number of problems, including one instance where the car just wouldn’t start. The owner then had the Gallardo towed to a local dealer only to find out that, during the transit of the vehicle, both the bumper and the fender were also damaged. Of course nobody stood up and claimed responsibility for the reckless mistreatment. On top of that, the dealer still wasn’t able to fix the ‘start’ problem of the car.

Frustrated, the Chinese owner tried to get in contact with the top brass of Lamborghini, most notably CEO Stephan Winkelmann, in an effort to find a solution to the problem. Unfortunately, even that attempt fell on deaf ears. So without anybody from Lamborghini helping him out, the man took to the streets to show the Italian brand the kind of public humiliation that can taint an esteemed brand’s image.

And you know what the best part about this whole thing was? The public demolition of the Lamborghini Gallardo happened on World Consumer Rights Day.

Coincidence? Hell to the N-O.

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