Lexus->ke47 has been at the forefront of weird technology->ke1701 that doesn't directly relate to cars lately. From the first working hoverboard to the electroluminescent paint that pulses in time with the driver's heartbeat, Toyota's->ke88 luxury->ke505 division certainly has a knack for publicity stunts that make you say “huh.” The latest of these was done with the help of will.i.am, for a performance of sorts of a remixed version of his song #thatPOWER, and you'd be forgiven for thinking it was fundraiser to finally get some proper use of punctuation and capitalization.

Lexus Europe->ke139 got the use of an airstrip in Spain and brought three 2015 Lexus NXs and stunt drivers. A series of motion-sensing lights and lasers were set up, and the aim was for the stunt drivers to hit the lights in time with the music. Failing to hit the points at exactly the right time would cause the whole system to restart. In essence, this is a giant game of Rock Band with cars, and where will.i.am is also riding along with you and making fun of you when you don't get it right. What it accomplishes is less clear, but it's entertaining to watch.

Continue reading for the full story.

Why it matters

This might look like just some cars driving through spotlights, but it took a team of 65 a full week to install the whole rig. The work was done by a firm called Marshmallow Laser Feast (really), who have done a lot of these kinds of things with lighting rigs for many of the world's most famous music acts. The company also has a creative director named Barnaby Steel, so crazy names are apparently just the norm here. None of this really seems to serve much of a purpose, at least not for a company that sells cars and not lasers, but bonkers publicity stunts are always entertaining, and here's hoping Lexus keeps doing them.

Lexus NX

Read our full review on the 2015 Lexus NX here.