Another simple, itty-bitty car to quench the spacial thirst of the ever-growing population. MG->ke56 unveiled the Zero Concept today at the Beijing Auto Show and according to the official press release "the MG ZERO concept previews the design direction of the brand and demonstrates how MG can expand into this high-volume sector of the market." Really it is just another answer to the question of how we are going to make space for the crowded world. Their portion of the answer; a car that is 4 meters in length and which looks similar to the Ford Start Concept revealed yesterday.
The concept uses high-tech materials inspired from ultra high-performance sports equipment. The interior features the latest technology touch screens to allow occupants to interact with the world around them and features a striking ‘floating console’ design around the driver.
Commenting on the exterior style, Design Director Tony Williams said “This concept shows a bold, individual soul. The bonnet is formed around the famous octagonal badge, the graphics flow into striking lamps and the large lower grille completes the confident, sporty character. The body-side has a strong shoulder, a dynamic scalloped feature in the doors and flared arches to give a wide stance and strong road presence. The feature lines have been designed to give a strong relationship to the wheel arch demonstrating the fun nature of the cars dynamics."
MG is certainly speeding up and attempting to produce more than its solitary model. Right now, the MG TF->ke2343 is the only MG in production and will see North American sales in 2014. Later this year, however, the four- and five-door MG6 will emerge and the rumormill is producing an idea about an MG3 family car that will rival the Volkswagen Golf->ke164. The MG Zero is expected to go on sale in the UK in 2012 for about £9000.
Press release after the jump.
2010 MG Zero
- Make: Array
- Model: 2010 MG Zero
Press release
The MG ZERO concept car has been unveiled to the world’s media today as one of the stars of the Beijing Automotive Show, now one of the world’s most important automotive events.
The MG ZERO Concept car has been developed by MG Global Design team, led by British MG Design Director Anthony (Tony) Williams-Kenny, based in Birmingham. At around 4m in length, the MG ZERO concept previews the design direction of the brand and demonstrates how MG can expand into this high- volume sector of the market. MG ZERO reflects the latest trends in the market for vehicle size, styling and technology and is designed to show how MG will offer products that will appeal to a wide audience across the global market.
MG Zero also demonstrates the design and engineering capabilities of SAIC by showcasing a number of innovative features. The bold interior has clean and simple lines with high contrast flashes of accent color. It uses the latest technology touch screens to allow occupants to interact with the world around them and features a striking ‘floating console’ design around the driver.
The high-tech materials are draw inspiration from ultra high-performance sports equipment and there is highly innovative use of interior lighting features to create real emotion in the cabin. The bold red-coloured illumination adds a touch of drama.
Commenting on the exterior style, Design Director Tony Williams said “ This concept shows a bold, individual soul. The bonnet is formed around the famous octagonal badge, the graphics flow into striking lamps and the large lower grille completes the confident, sporty character. The body-side has a strong shoulder, a dynamic scalloped feature in the doors and flared arches to give a wide stance and strong road presence. The feature lines have been designed to give a strong relationship to the wheel arch demonstrating the fun nature of the cars dynamics.”
MG ZERO also explores the integration of the latest communications technology in the vehicle and in addition to the interior systems, it features a fun communications system on the exterior of the rear!
Guy Jones, MG Motor UK Sales and Marketing Director summarised by saying “MG Zero is crucial to the development of the brand globally, as it gives clear direction for the future beyond the current products. We are all proud to see our British-designed vehicle wearing the MG badge creating such an impact in Beijing. With the MG TF back in production in Birmingham, sales increasing and the MG6 coming at the end of the year, the MG ZERO has come at the perfect time to build further awareness and interest in the brand here in the UK.”