Automotive events just wouldn’t be the same without your favorite branded swag up for grabs. Apparently the fine folks at Mopar know this too. So in a move to kill two birds with one stone, Mopar will be bringing this hospitality ProMaster to the SEMA show->ke216 coming up November 4th, 2014.

The ProMaster is equipped with opening panels that reveal a mobile storefront complete with shirts, hats, and other gear. Behind the merchandise is a refrigerator stocked full of ice-cold beverages. Of course, Mopar says this is to help demonstrate the versatility the Ram ProMaster offers. That statement isn’t made in vanity either. The Fiat Ducato-derived van offers the segments most vertically oriented sidewalls, giving more interior volume and storage flexibility.

The outside of the van is decked out in Mopar Blue with a matte-black lower two-tone color. A hitch-mounted step offers easy access through the rear doors, and the aftermarket black wheels and larger tires give the ProMaster a more polished look.

Click past the jump to read more bout the Ram ProMaster Hospitality Van.

Ram ProMaster Hospitality Van in detail

A fold-down counter and a swing-up panel make up the storefront area of the ProMaster Hospitality. This certainly isn’t a factory option, but it does show how easy converting a ProMaster can be.

The matte-black finish along the lower portion of the ProMaster gives a level of detail not normally seen on panel vans. The 12-spoke black wheels are wrapped in Goodyear rubber and continue the blacked-out look.