Billionaire entrepreneur and philanthropist Michael Fux is no stranger to enjoying the finer things in life. Case in point: the man is known in the auto circles for his passion for Rolls-Royce. It’s not enough though for him to just have one Roller in his garage. Nope. That’s not how Fux rolls, no pun intended. Fux actually has 11 of them. 11 Rolls-Royce vehicles, each personalized to the heavens just to meet his specific whims. It’s no surprise, then, that Rolls-Royce treats Fux as one of its most important clients, important enough at least to receive this one-off Rolls-Royce Dawn that’s more specifically called the “Dawn in Fuxia.”

Wordplay notwithstanding, the Dawn in Fuxia is unique in a lot of ways, not the least of which is the fact that it belongs to Fux, hence the clever way Rolls decided to spell “fuchsia.” There are other important details about this one-off Dawn, but it really is that color scheme that makes it stand out. Not only does it look gravitating in it of itself, but it’s also super exclusive, and by “super exclusive,” I mean that nobody else in the world – not a sheikh, a billionaire, or anybody else – will have access to that specific color. Only Michael Fux can use that color because he was the one who asked Rolls-Royce to create it in the first place, specifically for this particular Dawn. Even better, it’s not the only shade that Fux has exclusive rights to. There are 11 of them in total and each one of them is only available to the man who has been an unabashed supporter of the British luxury brand.

Continue after the jump to read more about the Rolls-Royce Dawn in Fuxia.

What makes the Rolls Royce Dawn in Fuxia special?

Depending on how you define “special” in the context of Roll-Royce and all of its past exclusive special editions, then the answers could be different.

On the one hand, the Michael Fux’s Dawn in Fuxia received very little in the way of exterior upgrades beyond the exclusive color. There isn’t a second color that complements or contrasts the eye-catching color of the luxury convertible. There are no aerodynamic bits either, something that’s likely to be expected since this is Rolls-Royce we’re talking about here. What it does have is the “Fux Fuxia” color that covers pretty much every space in the exterior of the car, from the front bumper all the way to the rear bumper.

Even the surrounding area around the wheel center caps received the exact same color treatment. About the only space in the exterior that didn’t get the purple treatment is the car’s front grille, the iconic Spirit of Ecstasy hood ornament, the badges, the door handles, and the front and rear lights. Like it or not, though, everything else is drowning in Fux Fuxia.

Move inside and the use of the one-off color is slightly less jarring since it’s used to a lesser extent relative to what looks like leather upholstery finished in Arctic White. That’s the defining element of the Dawn in Fuxia’s interior, although the unmistakable fuchsia shade is also prominently present, specifically in the dashboard, steering wheel, center console, and the contrast stitching on the headrests.

As ostentatious as the Rolls-Royce Dawn in Fuxia looks, it’s hard to deny its presence. Like it or not, it grabs your attention in more ways than one. Even better is the fact that hiding underneath all that fancy color is a beating heart that takes the form of a 6.6-liter V-12 engine that produces 563 horsepower and 575 pound-feet of torque. For a car its size, it’s a testament to the power of that V-12 that the Dawn is still capable of accelerating from 0 to 60 mph in just 4.9 seconds before hitting a top speed of 155 mph. Just goes to show you that a car as unique as the Dawn in Fuxia can still run with the best luxury convertibles in the business.

What’s so special about the Fux in Fuxia color anyway?

Okay, if you think about it in terms of what the Rolls-Royce Dawn received in the way of exclusive features, this special edition model falls way short compared to other SE models like the Phantom Drophead Coupe Bespoke Watershed Edition or that gold-decked Phantom that was specially commissioned by hotel magnate Stephen Sung. Those works were unique because they were drowning in exclusive touches while this particular Dawn only has its special color to fall back on.

Here’s the thing though. That so-called “special color” isn’t just limited to “Fux in Fuxia.” While it’s true that Rolls-Royce customers have a choice of over 44,000 different color shades to choose from, Michael Fux has 11 colors that he commissioned Rolls-Royce to create all for himself. Some of the other colors include:

- Fux Blue

- Fux Intense Jade Pearl

- Fux Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone

- Fux Deep Purple

- Fux Candy Red

- Fux Yellow

It’s unclear what the other five colors are, but the point here is clear: Fix owns all of these colors, which means that nobody else can call dibs on any of them. So even if you have the money and resources to buy Rolls-Royce’s entire model lineup, there’s no way that you can have them dressed up in any of these colors because they’re all reserved for Fux. I do suppose that you can ask Fux’s permission, but don’t be optimistic that he grants it because that would undermine the whole point of owning all of them for himself. Talk about having far too much money on your hands that you spend them by requesting Rolls-Royce to invent these hues for you.

A collection that goes beyond Rolls-Royce

Fux’s well-chronicled passion for premium cars is common knowledge to a lot of people in the business. In fact, the Rolls-Royce Dawn Fux in Fuxia’s debut at the Pebble Beach Concours d’Elegance was joined by another one of Fux’s prized exotics that somewhat surprisingly featured a color shade similar to the Rolls’ Fux in Fuxia hue. I am of course referring to the one-off, MSO-created McLaren 720S that also went to Pebble Beach dressed in a fuchsia shade of purple.

In addition to getting dressed up in that color, the 720S also received significant carbon fiber bits on the exterior, in addition to an interior that received bits of Black Alcantara on the floor, dash, and headliner, as well as bespoke MSO white leather with matching white stitching. Even the supercar’s floor mats were made from Alcantara and while we’re at it, the body-color trim is also present inside the car, perfectly tying up the aesthetic treatment in the exterior and interior in ways that only McLaren’s MSO personalization division can create.

Note: photo of Michael Fux’s McLaren 720S from the Pebble Beach Concours d’Elegance

Reference

Rolls-Royce Dawn

Read our full review on the Rolls-Royce Dawn.

McLaren 720S

Read our full review on the McLaren 720S.