Given the fact that the motorcycle press has long shown the reverse-cylinder 2010 Yamaha YZ450F and, implicit, destroyed the maker’s element of surprise regarding this model, Yamaha has come up with a video showing James Steward as the inside man answering to ridiculous rumors heard by Yamaha employees, including Jorge Lorenzo, Valentino Rossi and James Toseland.

The video is supposed to create some buzz about this new model and to announce the launch date – September 8th.