If you've been following the recent model history of the Chevrolet Camaro, you'd almost think General Motors had somehow forgotten about its only muscle car in the portfolio. While the company is pushing ahead with electrification and plans to bring 30 new all-electric models to market by 2025, the Camaro has been in the model lineup in only slightly revised form for 14 years. Rumor has it that GM is already considering discontinuing the model without replacement. Now, however, there is new information on the Camaro, which not only envisages a new model generation, but also an expansion of the portfolio into a sub-brand with another sports car and an SUV wearing the Camaro moniker.

Related: Does This Chevrolet Concept Preview A New Camaro?

Camaro Sub-Brand Planned

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According to Car and Driver, General Motors is planning to expand the Camaro name into Chevrolet's own sub-brand. In doing so, the company is taking a similar path to Corvette, which is also to become its own brand with an expanded portfolio. According to the report, GM also looked at the Silverado or the Suburban, but found both unsuitable for its own sub-brand.

According to this analysis, the range for a separate sub-brand would have to include at least three or more clearly distinguishable models that can be combined under one brand umbrella. For this reason, it makes perfect sense that the company returned to the Camaro brand name, which, as a coupe and convertible, offers significantly more variation than a pick-up truck or a ladder-frame SUV.

Related: The Corvette Lineup Is Set To Receive A Major Shakeup

Camaro Sports Sedan And SUV Reportedly Coming

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According to the report, the future model portfolio of the all-electric Camaro sub-brand has also already been designed. The model offensive is likely to start with a new generation of the classic muscle car as a coupe as well as a convertible. This will be followed by a sporty crossover with two- and four-door bodywork, while the range is likely to be rounded off with a dedicated sports car in the mid-price segment. This sports car is to be based on the next generation of the Corvette in terms of technology but not appearance. But this could be the Achilles' heel of the Camaro sub-brand, because GM already has a successful sports car in its lineup in the form of the Corvette. Whether there is really room for another sports car underneath seems questionable, to say the least.

Now that the mass market has been electrified, General Motors is finally turning its attention back to its niche products. Good thing. While a separate sub-brand for the Corvette has a good chance of becoming a success, there are clearly more question marks behind the Camaro. The brand name has received too little care in the past decade to hope for a quick and successful comeback. Nevertheless, GM sees the Camaro sub-brand as a solid business model with global appeal for the future. It remains to be seen how this new plan will pan out.