The ’Big Bunny’ Is Back!! Playboy’s New $12 Million Toy

Designed for a new generation of Celebrity Jet-Setters; This stealthy bird shed its corporate image to become a chic 590 mph lounge with wings

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Now planes are not generally what we here at TopSpeed cover, however, I had to make an exception with this one, cause this ain’t no ordinary bird. What you’re looking at folks is Playboy’s latest toy.

Yes, the Big Bunny is making a comeback as it aims to once again resume the role of transporting the rich and the famous across the country. Under its stealthy black exterior, this is a private jet that has shed its business-like image for something that’s suave and sexy, let’s just say Bunny friendly.


The 'Big Bunny' Is Back!! Playboy's New $12 Million Toy
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Fast-forward to today and the brand is trying to recreate some of that magic. Ray Parisi from CNBC got a chance to check out Bombardier Global Express being transformed into something that oozes sexy

Featured on CNBC Prime’s YouTube channel, here is a video tour of the jet by Ray Parisi. We join Parisi in a Hanger that belongs to International Jet Interiors. This bad boy was torn up, right down to the frame of the aircraft and everything was given a proper Playboy makeover.

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The man tasked with this monumental transformation was Eric Roth of International Jet Interiors

And for the record, even the cockpit wasn’t spared. Now no one knew the Playboy Vision for this plane better than Eric Roth Of International Jet Interiors. He gave Ray a rundown on what exactly went into the transformation of this private jet into what essentially is a disco up in the sky.

The Original Big Bunny


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Playboy had to attain special permission by the FAA to paint the entire aircraft black

The sensual black paint on the new Big Bunny pays homage to the OG Big Bunny from the early ‘70s. In the up-and-coming jet-set age, Playboy’s founder Hugh Hefner wanted the plane to portray an image of the Playboy Jet being so much more than just a means of transportation.

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The entire paint process took about a month, complete with the bunny logo and everything. You can’t mistake this bird for anything else

Dubbed the ‘Mansion In The Sky’ the Big Bunny has played host to some big names including the likes of Cher, Frank Sinatra, Elvis Presley, Barbi Benton. Fast forward to today and this latest Big Bunny and nearly fifty years on, this latest recreation, tries to capture that essence with a bid to recreate that same magic up in the skies.

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The OG 70s Bug Bunny was a DC9 that frequently transported some of the biggest names in the industry including the likes of Frank Sinatra, Elvis Presley and Barbi Benton in style

With its jet black exterior and the rabbit head stamped on the tail, you won’t mistake this bird for anything else in the sky, and if that wasn’t enough, you’ve got Playboy spelled out on the underbelly of the aircraft. From nose to tail, it took about a month to paint this bad boy. In fact, back in the day, Playboy had to approach the FAA in order to gain permission to paint the entire aircraft black. Also, the new bird preserves the tail number N950PB of the original Big Bunny.


The 'Big Bunny' Is Back!! Playboy's New $12 Million Toy
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With Its over the top interior, Playboy CEO wanted the Big Bunny wanted to create an experience that was second to none for the select few who got to ride on this bird

Refurbishing any plane, let alone something that is bound to become the next Playboy jet was no walk in the park. Panel by panel and piece by piece, everything from the headlining, the seats, the floors had to be pulled out of the plane with great care. Post that, it was off to the workshop, where these parts were modified and refurbished.

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While the exterior looks rather wicked, the swanky and suave cabin is where it all happens

And refurbished how? There’s no question that the interior draws heavily from the 70s jet. The cabin had to absolutely exude a sense of luxury. Reminiscing the good old days, materials and textures like Microsuede, Pressed-Croc, Linen, and Crushed Velvet were thoughtfully chosen.

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You’ve got stuff like a pop-up bar

You’ve got herringbone floors and rust-colored seats, a pop bar, bespoke cutlery, and dinnerware. Speaking of seats, just one of these seats costs anywhere between $25k and $40k, not including the cost of customization. They haven’t spared the cockpit either, because even the Pilot seat gets sheepskin.

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And a cabin that transform into a discotheque in the sky

For entertainment, just as on the original, you’ve got a sky theater system along with disco lights. This baby takes the party up to 35,000 feet and is so much more than what first-class offers on your typical commercial airliner.

The End Result

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Five months on, the transformation is complete and Ray is joined by Anna Ondaatje from Playboy in sunny Florida

After five grueling months, the new Big Bunny was ready and Ray was joined by Anna Ondaatje from Playboy in sunny Miami. She gave him a quick tour of the new Big Bunny. Step inside and you are greeted by the bar, before making your way into the main lounge area. The cream Lenin seats with the contrast leather are very 70s indeed. The microsuede headlining houses a disco ball that pops down to get the party started.

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Moving on to the dining area, you’ve got four more thorns with a table fit for monarchs. The gold-rimmed polish porcelain was made to order especially for Playboy. Beyond the dining area, you have a pair of divans covered in velvet mohair, that converts into a bed.

Finally, right at the back, you have the bathroom, which also so has an equally sexy appeal with the custom-pressed crocodile panels, and the best part is that it’s an artificial material. All in all, this is a very chic party lounge with wings. Speaking of wings, you can’t miss the bunny on the winglets.

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Swipe up to read more about the new Big Bunny.


This wouldn’t be a TopSpeed post if I didn’t touch upon the specs. Now, I’m no Av-geek, but what I am is an aviation enthusiast. The Bombardier Global Express is a class-leading business jet known for its speed and reliability. It first entered service back in the late 90s. Power or should I say, thrust comes from two Rolls Royce BR710A2-20 Turbofan engines.

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A sight like this one could soon become a reality for a privileged few

Cruising speed? 0.8 Mach (590 mph) at an altitude of 35,000 feet. It has a range of about 6000 nautical miles. To put that into context, think L.A. to London. There were several iterations of the Global Express over the years, including military ones and it competes with jets like the Airbus Corporate Jet, Boeing Business Jet, and the Gulfstream G550/G650.

Global Express, BD-700-1A10
Category Ultra-Long-Range Jet
Seating 4+13/19
External Length 99.4
External Height 24.8
External Span 94.0
Internal Length (Overall/Net Height) 48.4/44.0
Internal Height 6.3
Internal Width (Max/Floor) 8.2/6.9
Engines 2 RR BR710A2-20
Output (lbs ea.)/Flat Rating 14,750/ISA+20c

To Sum it Up

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Ray also got a chance to catch up with the company’s CEO Ben Kohn. Since the jet is back, Ray asked him if the Mansion was going to make a comeback as well. Here’s what he had to say:-

The Mansion will come back in the future. I look at it coming back first in the Metaverse because I think we can reach a global audience through that, it will be a part of our membership plan. And I can see a world down the road where we can see physical mansions as well. <doc1055321
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The new Big Bunny meanwhile is a living breathing extension of the brand and is now tasked with spreading the word, soon to attract new influencers and celebrities to create Instagram worthy moments

The Big Bunny will play a huge role as a living breathing endorsement for the Playboy brand. Its main aim is to create Instagram-able moments to let people know that Playboy is alive and is here to stay. 13 lucky people will be able to jet-set across the land in absolute style.

You can read more about the new Big Bunny in Ray’s article.

Khris Bharath
Khris Bharath
Khris is a classic car aficionado and adores his Jags and Alfas, although he keeps tabs on everything from super exotics like an old EB 110 to the latest from Lucid. Formula One is very close to his heart, and he diligently makes time to tune in for the Grand Prix on Sundays. Khris also loves his road trips and he prefers stick shift over an Auto any day.  Read full bio
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