As is always the case when a brand like Gucci is part of a project, you know that there’s going to be a whole lot of piggy bank breaking.

The Italian style icon recently put that notion to the test once more with the introduction of its own bicycle that was built in collaboration with Bianchi. The bike, itself, was customized by no less than Gucci’s creative director Frida Giannini. The material used on the bike, not surprisingly, is carbon fiber and it also comes with a custom leather seat, front and rear disc brakes, and just in case you forget the name attached to this bike, Gucci’s trademark red and green stripes on the frame and its very own logo on the seat.

Bianchi’s range of bicycles is topped out by a model that retails for $3,500. Sounds expensive? Not when you find out that this product of the Bianchi-Gucci collaboration retails for $14,000.


Hard to wrap yourselves around that number, huh?

We can’t blame you.


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