• Dusseldorf Boatshow 2007

    Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007
  • Dusseldorf Boatshow 2007

The international mix and buying power of boot visitors impressed across the board - Watersports struggle to attract newcomers.

Boot 2007 in Düsseldorf, which drew to a close on Sunday, 28 January, after a nine-day run, was characterized by increases in the caliber of visitors and their buying power. But there was also a dearth of newcomers interested in water sports, compounded by poor weather and traffic conditions at the start of the event. A total of 273,000 high-caliber visitors from over 60 countries around the globe flocked to the world’s No. 1 yachting and water sports trade fair in Düsseldorf to find out about the premieres, new water sports equipment and services showcased by the 1,644 exhibitors from 56 nations. In 2006, boot attracted 292,000 visitors.

The mood in the halls was wonderfully upbeat. "The visitors who approached exhibitors at their stands were the cream of the crop in terms of buying power, international reach and knowledge of their sport," commented Werner Matthias Dornscheidt, President and CEO of Messe Düsseldorf. "For those keen on water sports, boot is a not-to-be-missed event, regardless of traveling distance. Nevertheless there are challenging circumstances to be countered: the age distribution of boot visitors mirrors demographic developments. There is a lack of newcomers, especially young ones eager to take up water sports as a hobby. Here, not only the industry needs to take action by boosting the appeal of their offerings directed at this target group and marketing offensively, but we, too, as trade fair organizers, need to step in".

The fact that the caliber of boot visitors was right on the mark is obvious in the first surveys: over 60% attended with the express intention of buying or placing an order. Although happy in principle to make a purchase, just under 27% of the public were still undecided.

Nowadays, every one in five visitors to boot arrives from abroad. Making their presence increasingly felt are visitors from countries in South-East Asia, Eastern Europe and the Middle East. Germans from the north and south of the country also appeared in the Rhenish halls in greater force. More than one in three boot visitors came from further afield in the host country.

"Despite a drop in visitor numbers, boot was buoyed by last year’s economic upturn," said Jürgen Tracht, head of the Bundesverband Wassersportwirtschaft (Federal Association of the Water sports Industry - BWVS), summing up the event. "It was a case of quality making up for quantity. Sales and orders were being written up at a rate by exhibitors. The abundant, serious discussions conducted indicate that post-fair business is also likely to be good".

Visitor’s interest in boats and yachts climbed yet again. More than three quarters of those attending were going on a fact-finding mission in this segment. Favour then fell in descending order on boat equipment, engines and technical accessories (53%), water tourism offerings, boat or yacht charters and diving.

Sailing’s popularity remains undented. The talk among manufacturers of sailing boats and yachts of all sizes is of sales surpassing last year’s levels. The same scenario played out for dealers in top-quality boat equipment, luxury fittings and navigational electronics.

The trade wind continued to blow for motorboats. Motoryachts in the premium to luxury segments were again assured of finding high-caliber buyers from around the world. In contrast, demand for small boats, transportable by trailer, was more hesitant.

The charter market, which thrives on high attendance figures, was unable to meet its targets fully this year. As usual, boat trips on European waterways which are navigable without a license topped the popularity stakes.

The Diving Show boot Düsseldorf in Hall 3 proved to be a favourite meeting point for underwater fans. More than one in five visitors headed for the world’s No. 1 event for diving and diving tourism under the umbrella of boot. New developments in equipment and holiday destinations generated particular excitement among visitors. The leading manufacturers are satisfied with the fair’s run and reported business on a par with last year’s excellent levels.

The Sport Fishing Center was also well frequented thanks to its blend of product presentations, activities and talks on all things rods, reels and travel, which was well received by anglers.

The crowd magnets at the ancillary programme with its theme parks were once again the sailing center with its focus on trendy sports themes, "Beach World" with its exciting schedule of events and the "Big Blue Holiday World" as the heart of the maritime tourism market.

The sporting and social aspects of boot 2007 were also a big success. Everyone who is anyone in the world of water sports turned up in Düsseldorf - from the international sailing elite to respected politicians and businessmen. Well over 150 events staged by exhibitors, international associations and organizations brought customers, experts, the press and public up to speed on their premieres, further developments and new projects. Which all goes to show that boot in Düsseldorf is the international discussion platform and economic trendsetter for the yachting and water sporting industry worldwide.

The 2007 edition of boot Düsseldorf again left almost nothing to be desired: A good 97% of visitors felt that their expectations had been met.

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