The Milan Red Is An Austrian Try At A Supercar And It Promises To Be Quicker Than The Chiron

Every once in a while a new hypercar automotive company emerges claiming it can make a car as good as if not better than the Chiron. Case in point - W Motors, who actually managed to get under the spotlight with the Lykan and the Fenyr. Now, we have a new attendant that is the first one from Austria and one that claims it will be in the same ballpark as Koenigsegg, Bugatti, or even Pagani - Milan Automotive with a car called the Milan Red.

The Milan Red is a no-nonsense (well, a bit of nonsense, just keep reading) hypercar powered by an ICE without any electric assistance. It is still in the development phase (of course,) but if you are really into the world of cars, you might remember this design from some time ago. Zooming through Milan Automotive Facebook page (quite revealing, might I add) I saw that its CEO, Markus Fux, actually was on a business trip visiting someone in Russia who designed a Lada.
Well, why?

The guy is Dmitry Lazarev, and he was responsible for designing the quite stunning Lada Raven Concept. It was a one-off design he actually pitched to AutoVAZ (Lada producer in Russia), but AutoVAZ declined to claim that they aren’t into cars without trunks. Honest to God, their response was along those lines.

Nevertheless, Fux and Lazarev came to an agreement. What once was the Lada Raven, will become the Milan Red. Interestingly enough, the new name Raven is of a passerine bird. The Milan Red, on the other hand, is a word play on the red kite bird of prey, which in German, translates as the Rotmilan. Cool name! And Milan Automotive didn’t just envision a name like that but formed the entire brand around it. The plaque is a nice abstract design inspired by the Rotmilan flying. Some other aspects of the car evoke a certain bird of prey qualities obviously infusing unique character into the Milan Red.

  • 2020 Milan Red
  • Year:
  • Engine:
  • Horsepower @ RPM:
    1325 @ 7000
  • Torque @ RPM:
    1032 @ 6000
  • Displacement:
    6.2 L
  • 0-60 time:
    2.4 sec.
  • Top Speed:
    248.5 mph
  • Price:
  • car segment:
  • size:
  • Purpose:
  • body style:

The Design

2020 Milan Red Exterior
- image 789875
It seems that all design elements closely follow the needs of the mid-engine layout with a double clutch transmission.

Markus Fux, CEO MILAN Automotive GmbH, gave this statement:

"Nowadays you can drive an artistic car, a high-tech-monster, a throne on four wheels - or a car, that only serves one purpose: stealing everyone the show. And this is where we come into play."

Stealing everyone’s show is a bit of a stretch, wouldn’t you think? The last I saw someone do this was at the Goodwood Festival of Speed when the Apollo appeared, and that was an alien looking creature, to begin with. That being said, I do not think that the Milan Red lacks courage and powerful appearance. In fact, it is much more than that - it is a bird of prey. The company said that front end should be reminiscent of the beak of a bird of prey. If you really try, you can see it, but for me, I find its powerful presence revealing. This is a car with some serious grunt. No one in their right mind would design such massive intakes upfront and more so at the sides. It seems that all design elements closely follow the needs of the mid-engine layout with a double clutch transmission.

Large intakes will feed the 6.2-liter, quad-turbocharged engine with air, while the pointy body most certainly provides needed downforce for the Austrian supercar. I am quite curious to see if the Milan Automotive will produce some kind of cool active aerodynamics for it.

Lada Raven

2020 Milan Red Exterior
- image 789884

The Lada Raven spruced into life three or four years ago. Its designer Dmitry Lazarev was quite dedicated in his quest for potential partners who would build a car. That is where the AutoVAZ story comes from. Yet, in 2015, Vector Construction was apparently down for producing 100 units of the car, but nothing moved from that point on. Until now when the Austrians and Milan Automotive embarked on a path of creating a hypercar that will be limited to 99 units.

Milan Red - Exterior Dimensions

Width 2156 mm
Length 4741 mm
Height 1197 mm
Wheelbase 2750 mm


Unsere Designabteilung entwickelt in enger Zusammenarbeit mit dem Team der Technikkonstrukteure.

Posted by Milan Automotive on Tuesday, May 8, 2018

We do know about the wheels, about the carbon wishbone suspension, and the quad turbo engine, but no one knows much about the interior. I looked extensively to find something meaningful about it and the only drawing I could source is this one.

If the Austrians are real about selling this car for more than $2 million and competing with the likes of Bugatti, they would need something really exceptional for the inside. Back when W Motors introduced the Lykan they tried to be unique and exclusive with a set of bespoke jewelry and a 3D holographic display. For now, I do know that Milan Automotive will equip the Red with a heart rate monitor which will actually show how fast your heart beats. I admit, this is just a gimmick and I hope they will come up with something more inspiring than this.
In the cabin, one will have the chance to push a button and select one of three modes - Glide, Hunt, Attack. Obviously, these modes were named after the different flight patterns of the Rotmilan bird of prey. I think this is way cooler than sport, race, track, Corsa, etc.


2020 Milan Red Exterior
- image 789881
Milan Red brakes will measure 390mm with six-piston calipers at the front and 380mm with four-piston calipers at the back.

The process that takes the car from a design standpoint to a finished product is quite tiresome and time-consuming. Travel intensive too. In order to offer a product that prospective buyers will pay more than $2 million for, Milan Automotive representatives made connections with some of the biggest names in the business. Brembo is definitely the most popular one of them all as Markus Fux partnered with the company for the production of the world’s biggest brakes on a road-legal production car. That means that the brakes on the Milan Red will be bigger than the ones on the Urus (currently the biggest in the world).

The Urus is equipped with massive 440mm carbon ceramic discs up front with ten-piston calipers. That is some serious stopping power. The Milan Red should get even bigger ones. However, after researching about the car, I found out that this will not be the case as the Milan Red brakes will measure 390mm with six-piston calipers at the front and 380mm with four-piston calipers at the back. This means that it will receive the biggest rear brakes in the world (the Urus sports 370mm discs with six-piston calipers at the back). Nevertheless, all of them will be made of Carbon Ceramic compound. The Milan Red will stop just fine.

2020 Milan Red Exterior
- image 789888
Peak technology and Milan Automotive managed to create such a lightweight design that the finished product should tip the scales at 2,866 lbs

Apart from the world’s largest brakes, the Milan Red will pioneer another technology for a road-legal production car. Partnering with Peak technology, Milan Automotive managed to strike a deal regarding the production of carbon fiber body, monocoque architecture and, more importantly, a carbon fiber wishbone setup. Producing such important suspension components out of carbon fiber closes the gap between the Milan Red and the Formula 1. Also, it showcases the utmost dedication for creating something truly unique and capable of delivering performance figures matching those of acclaimed hypercars.

Thanks to extensive use of carbon fiber, Peak technology and Milan Automotive managed to create such a lightweight design that the finished product should tip the scales at 2,866 lbs. That’s low for a car of this stature. All of that weight will be propelled with a 6.2-liter V-8 that has four turbochargers. After all, making close to one megawatt of power (1,306 horsepower and 1,033 pound-feet of torque) isn’t exactly a walk in the park. It is more like trying to split the sea like Moses. In that regard, partnering with a research institute such as AVL is the only smart thing one could do.


2020 Milan Red Exterior
- image 789890
Despite powering only the rear wheels (Pirelli P Zeros measuring 325/30 R21), the Red will be able to catch 62 mph in 2.47 seconds.

The numbers that Milan Automotive throws around for the Milan Red are quite staggering. Despite powering only the rear wheels (Pirelli P Zeros measuring 325/30 R21), the Red will be able to catch 62 mph in 2.47 seconds. Not as fast as the Chiron, but don’t worry. This is just the beginning.

0-124 mph in 5.46 seconds,
0-186 mph in 9.98 seconds
Top speed in excess of 248 mph.

If the Milan Red delivers, it will be a second quicker to 124 mph and amazing 3.7 seconds quicker to 186 mph than the Chiron. Plus, it could achieve max lateral acceleration of 2.6 G. In short - it will corner better too.

Milan Red - drivetrain specifications

Performance 1,325 HP @ 7.000 RPM
Torque 1,032 LB-FT @ 6.000 RPM
Power unit V8 Quad Turbo Motor
Displacement 6.2 liters
Layout mid-engine longitudinal
Drivetrain Rear-wheel drive
Transmission 7-Gear Dual clutch transmission
Top Speed 248.5 mph
Acceleration 0-100 2.47 sec / 0-200 5.46 sec / 0-300 9.98 sec
Max. lateral acceleration 2.6 G
Aerodynamic efficiency Cl/Cd >1.7


2020 Milan Red Exterior
- image 789880

The Milan Red is not a small car by any measure. It is 186,7 inches long, 47.1 inches tall and 85 inches wide with a wheelbase of 108.3 inches. That makes for a rather striking car with the pose and appearance of a winner. Especially considering the sheer spectacle of its intakes and shapes we haven’t seen before.

Apparently, Milan Automotive will produce 99 units with 18 of them already sold to certain “hand-picked” buyers. I know all of this sounds a bit too good to be true, but Markus Fux, Milan Automotive CEO and a former racing driver does seem like an all around great guy. He is the type of a man you would give 2 mil to for a car he produced.

Aside from being a really fast car, the Milan Red should be the Mecca of personalization. You could probably pick materials, colors, schemes, equipment, and whatnot when specing up your car. That is why Milan Automotive is confident that all Red cars will be unique.

I honestly hope we’ll be seeing the Red on streets in the future.

What do you think?
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