In the 1950s Abarth was designing and building its own race cars, making itself pretty well known in the international motorsport community. To help promote the company name and brand, Carlo Abarth – the founder of Abarth & Company – looked to competing for international speed endurance records. In doing so, the company created a number of number of vehicles, but the most important cars, arguably, came from a collaboration between Abarth and Pininfarina. The first car developed from this collaboration was a 750 cc Monoposta that debuted in 1957. It went on to set a Class H record by maintaining an average speed of 102.743 mph for 72 hours.