Okay, just reading the name of this car should make everyone wonder just how much it is going to cost, and don’t worry, we’ll get to that. First let’s introduce the car. The Abarth 500C is typically no more than about $25,000 and features lots of little goodies, like that four cylinder inline engine that delivers a weak 140hp. Now add a tuning package from Fenice-Milano that consists of a little bling bling, and now this expensive ride starts to sparkle.

Just how expensive is this little car? Well, take the base Abarth 500C, add 24k gold inserts and an Apple iPad Supreme Edition made out of 24k gold and diamonds, and now you got yourself a $660,000 vehicle. That’s right, that is what a Chinese customer ordered and paid for this bedazzled 500. Ridiculous? Absolutely. Intriguing? Hell yeah!

Hit the jump to read more about the Fenice-Milano La Dolce Vita Gold and Diamonds 500C.

  • 2011 Fenice-Milano La Dolce Vita Gold and Diamonds 500C
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Exterior and Interior

2011 Fenice-Milano La Dolce Vita Gold and Diamonds 500C High Resolution Interior
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On the exterior the car features a golden pearlescent white painting with 24K gold particles, gold insertions on the body trims and wheels, and a black fabric roof.

Inside, the redesigned steering wheel has a teak outer ring and a leather interior with 24K gold controls. Even the original carpet floor was replaced with teak. The console is embellished with a gold framed instrument panel and a teak and 24K gold inserts dashboard, whose profiles are handshaped by Fenice Milano’s artisans.

The most impressive part of the car is the iPad Supreme Edition made in 24k gold and diamonds by English designer Stuart Hughes, who specializes in developing technological applications in precious materials. This iPad was especially designed for those who want to make the most of innovation and exclusivity in the on board control instruments. The space for the Ipad provides for complete interaction with the car, which is fitted with a GPS navigation system, a last generation hi-fi that can handle MP3 and all Ipod features, and an internet connection run by wi-fi and sim card.

2011 Fenice-Milano La Dolce Vita Gold and Diamonds 500C High Resolution
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The Engine

For the engine update, the tuner asked for Romeo Ferrari’s help in tricking out the ECU and providing a complete exhaust system with 200-cells catalytic converter. These changes allow the 500C to deliver a total of 200 HP. The brake system has also been completely revised in order to balance the increased power obtained.

The Price

The price for this golden creation will make just about anyone scream in astonishment. We do not know who would ever pay $660,000 to get a car that will alert all of the thieves in the area, but we are pretty sure at least one sucker will, and did.

2011 Fenice-Milano La Dolce Vita Gold and Diamonds 500C High Resolution Exterior
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The Competition

Luckily for us, there is no other car in the world to compete with this one. Sure, more expensive models have received the golden treatment, like the 2010 Mercedes SLS AMG Desert Gold and the Gemballa Mirage GT Gold Edition, but these vehicles are in a much higher class than the Abarth 500C, no matter how much gold or how many diamonds get put on the little car.

Unfortunately, this probably isn’t the last we’ll hear of anyone giving their car this type of treatment. Poor cars never stood a chance.

  • Leave it
    • It’s a kitsch
    • $660,000 for a Fiat 500? Be serious!
What do you think?
Show Comments


  (321) posted on 02.20.2012

The interior was very stylish and elegant. It has a theme of modern with a touch of classical styles. Another thing was the presence of iPad. smiley

  (600) posted on 10.5.2011

Looked classy on its choice of color scheme, though this is not much of a very special unique car concept. Definitely not.

  (392) posted on 03.12.2011

24K golds? Wow, that is too much! But I know It’ll be one of the most expensive unit today. Luckily, the greatest innovation has been done here is installing Internet connectivity.

  (158) posted on 01.20.2011

Yeah they do but this man just took the cake with being the most rich to make a car more classy or stupid in this case.

  (745) posted on 01.20.2011

This is just a joke. Where is this world going? Spend 500,000 Euros in a new school in China instead of this stupidity!!!!

  (702) posted on 01.19.2011

I bet you’re gonna be needing a Kevlar linings for the whole body of the car and Bulletproof glass to add a maximum protection for the car.

  (807) posted on 01.19.2011

remove all the gold plate and I’ll but it. then I’ll replace it with Silver or chrome.. it looks safer that way.

  (808) posted on 01.18.2011

Italian tuner Felice Milano aims to do the outlandish and gaudy… and we’re guessing some people still want it.

  (780) posted on 01.18.2011

Here’s yet another example that money can’t buy taste. This little Italian number is garnering quite a bit of attention on JamesList where a limited number of these Fiat 500 La Dolce Vitas are up for sale in Deep Red Sportiva or Golden Pearl White Classica.

  (39) posted on 01.18.2011

Crazy people build this... and crazy people build the ipad with gold and diamonds smiley

  (65) posted on 01.18.2011

On the other hand I think if you spend 600K on a car like this, the right seat is for the bodyguard of the car smiley

  (151) posted on 01.18.2011

I guess the windows must be bulletproof! Otherwise the first thing missing from this car will be the ipad, and than the wheels and maybe better to lift it up... since it;s so small...

As I heard, in Bulgaria they do not open the window to steal your car Q7, LandCruiser, Range Rover, etc... they literally pick/lift your car without starting the engine. Considering this one is 6 times more expensive... then it will be 12 times more appealing...

  (111) posted on 01.18.2011

I guess this will be the first car that cannot be sold smiley

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