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Fork in the Road: Alfa Romeo's Make It Or Break It Moment

Fork in the Road: Alfa Romeo’s Make It Or Break It Moment

Alfa Romeo has been struggling for a long time, and an aggressive push of new models could make or break the company

At some point, you almost have to feel bad for Alfa Romeo. Despite having some pretty cool cars, a blend of bad decisions and a tainted perception of reliability has put the brand in a position where it would almost make more sense to kill it than try to bring it back to profitability. Fortunately, the brand isn’t done just yet, and a heap of new models between now and 2026 could be exactly what the company needs to bounce back. Still, at the same time, one can’t help but wonder: Is this the beginning of the end for Alfa Romeo?

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2023 Alfa Romeo Tonale

2023 Alfa Romeo Tonale

A compact SUV, placed under the Stelvio, will arrive in 2022, and it looks a lot like the Tonale Concept

I have to admit: when I saw the Tonale Concept at the 2019 Geneva Motor Show I was impressed. It kind of looked like the Stelvio, but it was a lot sportier. It was proof that Alfa Romeo can significantly improve its SUV look.

And when Alfa Romeo announced a production version should follow shortly, I was even more stocked. Problems though came shortly after the announcement. Jean-Philippe Imparato was unhappy with the performances offered by the plug-in hybrid system and decided to delay the launch of the production version Tonale. The merge between FAC and PSAdelayed the Tonale even more. But, all those problems are now solved and the Tonale is back on track! An official debut should happen sometime in 2022, and it will be built at the Stellantis plant in Pomigliano d’Arco.

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2019 Alfa Romeo Tonale Concept

2019 Alfa Romeo Tonale Concept

Based on the Jeep Renegade, it’s the company’s first hybrid vehicle

The Alfa Romeo Tonale is a crossover concept introduced at the 2019 Geneva Motor Show. Smaller than the Stelvio, the Tonale concept is based on the Jeep Renegade and previews the company’s second crossover. It’s also Alfa Romeo’s first hybrid vehicle. There’s no word as to when it will go in production, but it should happen sometime in 2020.

It’s been three years since Alfa Romeo joined the SUV market with the Stelvio, and the Italian firm is considering an expansion. With full access to parent company FCA’s platforms, Alfa Romeo is putting the Small Wide 4x4 chassis to good use. Already available in the Jeep Renegade, Jeep Compass, and Fiat 500X, these underpinnings will be adopted by the Tonale, Alfa Romeo’s smallest crossover yet. When it hits the market in 2020, the production version of this concept will compete against premium offerings like the Mercedes-Benz GLA and BMW X1.

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Alfa Romeo Tonale concept previews Jeep Renegade-based SUV with hybrid power

Alfa Romeo Tonale concept previews Jeep Renegade-based SUV with hybrid power

It’s a baby Stelvio with sporty looks!

Alfa Romeo is about to launch its second SUV and gave us a preview of things to come at the 2019 Geneva Motor Show. The company’s upcoming crossover is called the Tonale and its smaller than the Stelvio. Likely based on the Jeep Renegade, the Tonale fits in the compact market and looks surprisingly sporty. The Tonale is also Alfa Romeo’s first plug-in hybrid.

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