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The Alfa Romeo Giulietta Refuses to Die as Alfa Introduces Updates for the 2020 Model Year

The Alfa Romeo Giulietta Refuses to Die as Alfa Introduces Updates for the 2020 Model Year

The Giulietta remains a disappointing hatchback

Introduced in 2010, the Alfa Romeo Giulietta is very long in the tooth as of 2019, but this isn’t stopping the Italian firm from keeping the hatchback in production with mild upgrades. Following a small facelift in 2016, the Giulietta shows off a new update at the 2019 Geneva Motor Show. Unfortunately, it’s far from impressive.

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This Alfa Romeo Model May Not Be Dead Yet

This Alfa Romeo Model May Not Be Dead Yet

Trademark of Giullieta name in the US could be a preview of things to come

It may not mean much in the long run, but Alfa Romeo’s recent trademark application of the “Giulietta” name in the U.S. could be a sign that the Italian automaker is doubling down on its push to be relevant in the business again. According to Car and Driver Alfa’s parent company, Fiat Chrysler Automobiles, filed a trademark application for the name with the United States Patent and Trademark Office.

Now what this means is anybody’s guess at this point, but it is worth mentioning that Alfa Romeo does have a hatchback model in its future plans, something we all learned about when the company unveiled its updated five-year plan back in 2016. At that time, the “mysterious hatchback” was being penciled in to debut sometime between 2017 and 2020. It’s not clear if this future hatch will still carry the Giulietta name, but the possibility of that happening is a lot more real now that FCA has filed a trademark application for the name. It would be better though if we got any sort of updates from Alfa Romeo itself beyond its typical PR spin. As it stands, the company is making some noise on the back of how well the Giulia sedan and Stelvio SUV have been received. But those two models can’t continue to carry the weight for Alfa Romeo. At some point, they’re going to need a third model to share in some of that burden. Whether that model is the Giulietta or not remains to be seen. But if this trademark application bears fruit in the end, we could be seeing the Giulietta in U.S. shores sooner than later.

Continue after the jump to read the full story.

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2016 Alfa Romeo Giulietta

2016 Alfa Romeo Giulietta

Definitely not the update we’ve been hoping for

The Giulietta name has had a pretty bumpy history. Originally used between 1965 and 1965, the name was discontinued until 1977. This Giulietta, dubbed Type 116, was produced from 1977 to 1985 at which point the name was once again discontinued. Alfa Romeo revised the name for the third time in 2010 for the Type 940 Giulietta, which is still produced today and received a facelift for the 2016 model year. It became blatantly obvious that Alfa Romeo is still struggling as a brand, as the face life to the Giulietta was so mild that it’s outright disturbing. Exterior updates we limited to a new grille mesh, new Alfa Romeo shield, a revamped badge, and minor changes to the rear fascia to go with a new set of alloy rims. The engine lineup for the Giulietta didn’t change much for 2016, but there is a new 1.6-liter unit, and inside changes were limited to an updated infotainment system.

It comes off very boring and lazy, indeed. In fact, you might as well save money and buy an older model, or wait for the next-gen model that should be arriving sometime in 2018. It’s a little surprising, however, considering the Giulietta competes against the likes of the Ford Focus and Volkswagen Golf. For a company that really wants to turn itself around, it’s not working very hard at bringing fresh products to market. The Giulia was delayed, as was the brand’s first SUV. Add this excessively boring facelift to the mix, and you’ve got a company that might not survive if it doesn’t pick up the pace.

With that said, check out our full review below to learn about all the little things that came as a result of the 2016 facelift.

Continue reading to learn more about the 2016 Alfa Romeo Giulietta.

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2015 Alfa Romeo MiTo Racer

2015 Alfa Romeo MiTo Racer

Originally introduced in 2008, the MiTo is Alfa’s three-door hatchback supermini, so named as to link Milan and Turin, the two Italian cities where the vehicle’s respective styling and production centers are housed. In the seven years that the MiTo has been on the road, we’ve seen a variety of special editions for the sporty compact, each with its own take on style and performance.

Now, the European marque will offer a new version called the MiTo Racer, which is scheduled to make its world debut at the Geneva Motor Show this year. Alfa says the Racer is “targeting a more mature clientele that is interested in new tendencies,” which basically means it comes with numerous exterior style and interior equipment changes.

Will these new alterations entice buyers looking for an extra bit of performance, or will they just add up to a lot of hot air?

Continue reading to learn more about the 2015 Alfa Romeo MiTo Racer.

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2014 Alfa Romeo Giulietta Business Edition

2014 Alfa Romeo Giulietta Business Edition

Alfa Romeo launched the Giulietta nameplate in 1954 with a series of compact cars that included sedan, coupe and convertible body styles. The Giulietta went on to become one of Alfa’s most iconic monikers, known for its gorgeous looks penned by the likes of Bertone, Pininfarina and Zagato, as well as its successful motorsport career. Replaced by the Giulia range in 1965, the Giulietta name remained a part of the company’s glorious past until it was revived in 2010. Assigned to a hatchback that replaced the 147, the modern-day Giulietta joined a segment dominated by the likes of the Volkswagen Golf, the Ford Focus, and other German and French hatches. Although it was received with some enthusiasm, with more than 60,000 examples sold annually in Europe, sales of the Italian car dropped below the 50,000-unit mark starting 2013. In an effort to spur interest in its hatch, Alfa Romeo launched additional trims and special editions for certain European markets throughout 2014, the most recent of which is the Business Edition.

Developed for the British market, the Business Edition is essentially a mid-range model with additional features. The new trim level comes with more than £2,000 ($3,148 as of 12/17/2014) worth of added equipment, while being priced below the model it is based on. Read on to find out more about the latest Giulietta to hit British dealerships.

Click past the jump to read more about the Alfa Romeo Giulietta Business Edition.

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2015 Alfa Romeo Giulietta Sprint

2015 Alfa Romeo Giulietta Sprint

Alfa Romeo introduced the Giulietta name in 1954 for a series of compact cars that included sedan, coupe and convertible models. One of Alfa’s most iconic nameplates, the Giulietta is known for its beautiful coachwork - done at Bertone, Pininfarina and Zagato - and sporty ambitions. All versions of the car are known to have been involved in motorsport one way or the other, but the coupe is particularly famous for spawning the Sprint Zagato and Sprint Speciale models. The Giulietta was replaced with the Giulia in 1965, and the name remained dormant until 2010, when it was revived for a compact hatchback. Developed to replace the aging 147, the current Giulietta received it first refresh in 2014. For 2015, Alfa Romeo is expanding the lineup by adding a Sprint model, which comes with several exclusive features inside and out, as well as a brand-new engine.

The introduction of the Giulietta Sprint takes place as the brand celebrates the 60th anniversary of the nameplate. The original Giulietta Sprint was unveiled in late 1954, a few months after the standard Giulietta was launched. Although the current car has nothing in common with the gorgeous coupe of the 1950s, I appreciate Alfa using the new Giulietta to celebrate the Sprint and remind us of the company’s glorious past.

Click past the jump to read more about the 2015 Alfa Romeo Giulietta Sprint.

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2015 Alfa Romeo MiTo Junior

2015 Alfa Romeo MiTo Junior

The Alfa Romeo MiTo is arguably one of the most under-appreciated compact cars of our time. It’s a solid performer that has been on the market for a few years, but it doesn’t get nearly the same amount of love as the Mini Cooper. The Italian automaker hopes to change that with the introduction of the MiTo Junior, a special edition model that made its debut at the 2014 Paris Motor Show.

The MiTo Junior pays homage to the old Giulia GT 1300 Junior, which went on to become one of the biggest commercial successes for Alfa Romeo. There’s a lot of history there to draw from, not to mention some big shoes for the MiTo Junior to fill.

By bringing back the "Junior" nomenclature, Alfa Romeo wants to re-introduce to the world the level of fun this model once brought to the proud Italian automaker.

As far as justified reasons are concerned, it’s actually a pretty good one.

Click past the jump to read more about the Alfa Romeo MiTo Junior.

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2014 Alfa Romeo Giulietta Quadrifoglio Verde

2014 Alfa Romeo Giulietta Quadrifoglio Verde

A lot of today’s younger generation might not know this, but there was a time when Alfa Romeo was as esteemed as any automaker in the world. It’s got a treasure trove of history to its name, not the least of which is the Quadrifoglio Verde, the green clover leaf emblem that has been around since 1923.

Recently, Alfa Romeo brought back the Quadrifoglio Verde to distinguish what the top-of-the-line models of the MiTo and Giulietta will be henceforth be called. Similar to the Mini Cooper John Cooper Works and the Ford Focus ST, the new Alfa Romeo Giulietta Quadrifoglio was presented at the Geneva Motor Show.

You don’t need to be adept at knowing Alfa’s history to know that the new iteration of the Giulietta QV is about as enticing a model the company has produced in recent memory not called the 4C. So with all these gushing words, the question on whether the Giulietta QV is coming stateside becomes all the more important.

Here’s a message to Alfa Romeo: bring it here!

Click past the jump to read more about the standard Alfa Romeo Giulietta ’Quadrifoglio Verde’

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2013 Alfa Romeo and MTV Give Away “Fast & Furious 6” Special Edition 2013 Giulietta

2013 Alfa Romeo and MTV Give Away “Fast & Furious 6” Special Edition 2013 Giulietta

Back in May, we told you about Alfa Romeo building six special-edition 2013 Giulietta sedans to commemorate Alfa’s staring role in the Hollywood blockbuster, Fast & Furious 6. Well, Alfa Romeo, in collaboration with MTV, has given the first one away.

Lucky contestant Lisa Clyma of Hampshire correctly identified the movie scene that featured the Alfa Giulietta. Now she’s taking the Competizione Red sedan home.

The six special-edition cars feature Alfa’s 1.4-liter, 170-horsepower, MultiAir engine; sport suspension; 18-inch dark-titanium alloy wheels; a commemorative FF6 plaque; and most importantly, a dashboard featuring signatures from the star-studded cast, including Vin Diesel and Paul Walker.

Other modifications include red Brembo brake calipers, side skirts, a rear spoiler, full-leather sport seats, aluminum sports pedals and Alfa’s signature D.N.A driving mode selector. The Giulietta is capable of hitting 62 mph in 7.7 seconds on its way to a top speed of 135 mph.

We’re sure the other five Giuliettas are spoken for with an asking price of only £25,675 ($41,249 at current exchange rates), with a normal Giulietta starting around £19,000 (about $30,500). That sort of markup doesn’t seem too bad considering the extremely limited numbers produced, the special equipment included, and the signed dashboard.

Click past the jump for more on the 2013 Alfa Romeo Giulietta

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2014 Alfa Romeo Giulietta

2014 Alfa Romeo Giulietta

The 2014 Alfa Romeo Giulietta is coming to the 2013 Frankfurt Auto Show and if you liked your Giuliettas before, you’re going to love the additions the Italian automaker did for the new model year.

Aesthetically, you won’t notice a whole lot of changes from afar. But once you take a closer look, you see a multitude of additions that improves the profile and character of the Italian hatch.

Where the big change comes with the Giulietta is the addition of a new powertrain that joins a healthy list of engines that are already available for the Giulietta.

Add the new color options, the interior upgrades, and a choice of three different sized wheels and you have a car that could turn out to be one of the pleasant surprises of Frankfurt next week. Don’t sleep on this model because there’s a good chance you’re going to be jolted awake once you get your hands on it.

Click past the jump to read about the 2014 Alfa Romeo Giulietta

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2013 Alfa Romeo Giulietta Collezione Limited Edition

2013 Alfa Romeo Giulietta Collezione Limited Edition

The British market received yet another special edition; this time it comes from the Italian automaker, Alfa Romeo, and it is called the Giulietta Collezione Limited Edition. The easiest way to distinguish it from the rest of the lineup is by its exclusive contrasting roof offered as a standard feature. The roof is painted matte Magnesio Grey on models donning a black body, whereas Alfa Red and Ghiaccio White models receive a black roof.

Along with the roof, Alfa Romeo offers special 17-inch titanium-finish alloy wheels, titanium-effect wing mirrors, darkened headlight surrounds and chrome door handles. For the interior, the Collezione Limited Edition adds black and red competizione cloth upholstery, and titanium-finish inserts on the doors, central console and dashboard.

The new Giulietta Collezione Edition can be ordered in four different engine configurations: 1.4 TB with 120 horsepower, 1.4 TB MultiAir with 170 horsepower, 1.6 JTDM-2 with 105 horsepower or 2.0 JTDM-2 with 140 horsepower.

On the British market, the model is priced at £18,265 (roughly $27,500 at the current exchange rates).

Click past the jump to read more about the standard Alfa Romeo Giulietta.

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2013 Alfa Romeo Giulietta Fast & Furious 6 Limited Edition

2013 Alfa Romeo Giulietta Fast & Furious 6 Limited Edition

When it was promoted that Alfa Romeo, specifically the Giullieta, would have a prominent role in Fast & Furious 6, not a lot of people thought that the Italian automaker would take it to the next level.

Well, it did; and now we have the Alfa Romeo Giullietta Fast and Furious 6 Limited Edition. The model will be limited to only six units, which speaks to its exclusivity. It will only be sold in the UK via the Motor Village Marylebone in London and will come with subtle additions that will distinguish itself from other Giullietta models.

Each of the six models will get a numbered plaque that corresponds to each of the movies the hit franchise has had. Plus, the dashboard of each of the six models has been signed by the cast of Fast & Furious 6.

Powering these six special models is a 1.4-liter MultiAir four-cylinder engine with 170 horsepower. This engine nets the Giullietta a 7.7-second 0-to-100 km/h (62 mph) time and a 218 km/h (135 mph) top speed.

“This is a very exclusive model taken directly from a blockbuster movie of global appeal," said Damien Dally, Head of Brand, Alfa Romeo UK.

"The Alfa Giullietta Fast & Furious 6 limited edition is a hugely exciting addition to our range, one we feel sure will appeal not just to fans of the films, but all those with a discerning eye for beautiful automotive styling."

Should you be interested in one of the six models, be advised that a lot of people are too. So get to stepping and prepare ₤25,675, which is about $39,100 based on current exchange rates.

Click past the jump to read about the Alfa Romeo Giullieta

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Alfa Romeo Giulietta Promotes Fast and Furious 6

Alfa Romeo Giulietta Promotes Fast and Furious 6

If you’ve seen the trailers for Fast and Furious 6 - really, who hasn’t? - you probably noticed that one of the cars that was used in the movie is none other than the Alfa Romeo Giulietta.

It might not be the first car you associate with being “fast and furious,” but the Giulietta does have a lot of appeal to it; enough of it, at least, to be featured in a series of new promotional ads for the upcoming blockbuster.

Notice that one of the Giuliettas used in the posters is all sorts of banged up. We reckon that it’s the same one that was used in the movie; after all, you can’t really expect a car like the Giulietta to get subjected to that kind of beat down unless Vin Diesel or one of his crew was driving it.

Ultimately, it’s a good promotional tie-up for Alfa Romeo, particularly for a brand that’s looking to reestablish itself as a serious player in the industry.

And what better movie franchise to hitch your proverbial wagon on than Fast and Furious?

Click past the jump to watch the final trailer of Fast and Furious 6 and another video showing the Giulietta’s involvement in the movie

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