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Alpine Sets Its Sights On An SUV After the A110 Sports Car

Alpine Sets Its Sights On An SUV After the A110 Sports Car

Reborn automaker wants a slice of SUV pie to make money for performance car projects

Alpine’s return from the grave may have been marked by the launch of the A110 sports car, but the returning French automaker is still in the business of making money, and there’s no better way of doing that these days by joining the hustle and bustle that is the SUV market. Turns out, that’s exactly what Alpine plans to do now that the A110 is on the market.

According to Auto Express, the French automaker’s rationale for building an SUV boils down to one simple and inevitable reason: it needs to make money. That piece of urgent business is even more important now that the A110 has reached dealerships because if the company wants to build on the sports coupe with other performance cars, it’s going to need a cash cow model to help generate the funds to do so. And as promising as the A110 is, it’s won’t be able to generate that much financial business compared to an SUV. By contrast, an SUV would be more than capable of generating the influx of money the company needs to stay relevant in the game. Plans are already underway to develop the vehicle with an expected launch date of sometime in 2019. It may seem weird at first to think of an Alpine SUV given the company’s long history as a performance and racing brand, but the sign of the times call for certain actions to be made. A lot of other companies with little to no history in the SUV game have made similar leaps of fate. If Alpine wants to stay in the business longer this time, it recognizes that it’s going to have to do the same.

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