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2015 Ariel Atom 3S

2015 Ariel Atom 3S High Resolution Exterior
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The Ariel Atom 3S is insanity pushed to a whole new level.

When it comes to no-nonsense performance cars, the Ariel Atom is among the best the industry has to offer. A track toy devoid of a conventional body, the Atom is light as a feather and faster than a Ferrari thanks to its outstanding power-to-weight ratio. Ariel Motor Company a manufacturer established in 2001 that also produces motorcycles as of 2014, has launched the production Atom in the early 2000s, with Brammo Motorsports acquiring a license to manufacture it in the U.S. in late 2005. Three different iterations of the sports car have been produced so far, with a couple of special-edition models built in the process. The third-generation Atom is as impressive as it gets, but the British aren’t resting on their laurels and their recent work has materialized in an enticing new machine. Dubbed Atom 3S, Ariel’s new sports car comes with a host of drivetrain and chassis updates, as well as minor styling updates.

Novelties include a force-fed engine, a brand-new sequential gearbox, new cockpit LCD display, and updated braking and suspension gear. Naturally, the new internals improve on the Atom’s performance, but also increase its sticker by adding about $20,000 over the already familiar Atom 3. Read on for the full details.

Click past the jump to read more about Ariel Atom 3S.

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2019 Ariel Atom 4

2019 Ariel Atom 4

It’s the fastest Ariel Atom yet!

Scheduled to make a debut at the 2018 Goodwood Festival of Speed, the new Ariel Atom 4 comes with an all-new design reimagined from the ground up, a new engine, new suspension geometry, and more speed than ever. As a fourth generation vehicle, the new Ariel Atom introduces us with a delicate set of improvements focused on further refinement of the driving dynamics while offering more in terms of comfort and daily usability at the same time.

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6 Sports Cars Everyone Should Drive at Least Once in Their Lives

6 Sports Cars Everyone Should Drive at Least Once in Their Lives

I have my choices. What are yours?

Suppose you were given a choice to pick six sports cars to take out for a spin, which models would you choose? Some of you might choose from a list made entirely out of hypercars. Some of you might go for all the all-muscle types. Some of you might even choose to drive one automaker’s entire catalog. Everyone’s taste for sports cars is different, which is why in figuring out my suggestions for the six sports cars everyone should drive at least once in their lives, I was more varied in my choices. I put in a hypercar, a track car, a muscle car, a Japanese monster, and a small Italian sports car that’s going to blow you away. Some of you might have different choices, and that’s fine. What’s important is that, at the end of the day, we all get to experience the cars we love, even if it’s just for a day.

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Ariel Trades a Rear Wing for Underbody Fans on Aero-P Atom

Ariel Trades a Rear Wing for Underbody Fans on Aero-P Atom

The "sucker car" concept returns after nearly four decades

First shown to the public in concept form in 1996, the Ariel became a production model in the 2000s and has spawned several variants since then. The latest to hit the street was the Atom 3S in 2014, but that’s not to say that Ariel has been resting on its laurels since then. Come September 2016, and the British company introduced its most revolutionary concept to date. Called the Aero-P, the Atom you’re looking at lacks the car’s familiar rear wing. That’s because Ariel fitted this prototype with two high-speed fans underneath, which minimize drag while producing downforce from a standstill.

Still a work in progress in cooperation with TotalSim and Delta Motorsport, the Aero-P, which is short for Aerodynamic Efficiency Requirements & Optimisation Project, aims to solve the negative aspects of conventional aerodynamic devices. Specifically, while splitters, winglets, and big rear wings provide subtantial downforce, it is only available at slow speeds and the drag that comes with the extra downforce at high speeds reduces top speed and has a negative effect on fuel consumption.

For the Aero-P, Ariel ditched the conventional rear wing and installed two small and lightweight fans underneath, as well as added moulding and rubber skirts to the bottom of the tub. The idea is for the fans to suck the car to the ground in order to provide extra downforce and increase acceleration and cornering speed, among other factors. According to the company, the test car makes about three times the downforce of the regular Ariel Atom, with plenty of room for improvement.

“When the system is turned on the car visibly squats on the ground so you can see it working, which is pretty exciting,” said Simon Saunders, director of Ariel. “We’re already making about three times the downforce as aerofoils, but this really is just the first step and a very early stage in what is a large and complex project to bring to a production reality, so we have a lot more work to do.”

Although spectacular at first glance, the idea behind the Aero-P isn’t exactly new. Keep reading to find out where Ariel took inspiration of this concept.

Continue reading for the full story.

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Could The Ariel Atom Go Hybrid In The Future?

Could The Ariel Atom Go Hybrid In The Future?

Honda’s development of hybrid technology has opened the door for the Atom to get its own hybrid powertrain

The future of the Ariel Atom is looking as intriguing as ever with reports that the track car could adopt hybrid technology in the wake of engine supplier Honda’s attempts to electrify its own range.

That bit of news comes directly from Ariel boss Simon Saunders who spoke to Autocar about the possibility of a future Atom variant that will utilize a hybrid powertrain. According to Saunders, Honda’s move to adopt the technology into its own range makes it possible for the Atom to get in on the fun. That said, Sunders also added that while the thought of a hybrid-powered Atom is intriguing in and of itself, Ariel isn’t prioritizing the benefits of reduced emissions and improved fuel economy like Honda is doing.

Instead, it wants to retain the Atom’s core value of performance and so far, the hybrid powertrains that Honda has at its disposal are not powerful enough to fit into the Atom’s sporting personality. Fortunately, Honda’s hybrid tech for the NSX appears to fit into what Ariel is looking for. And with Honda keen on using that tech on its other models, it gives Ariel an opportunity to integrate some – if not all – of that tech into the development of a hybrid Atom.

Saunders didn’t dive into too much specifics about these plans, but he did add that there’s a possibility that we might also see an all-electric Atom in the future. If that sounds like Ariel is trying to fit into the current climate of the auto industry, it’s because that’s exactly what the company is doing. It makes a lot of sense for Ariel to take this approach if it hopes to give fans of the Atom new versions to get excited over.

Continue after the jump to read the full story.

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Ariel Nomad Now Available In The U.S.

Ariel Nomad Now Available In The U.S.

TMI AutoTech will hand-build the Nomad on an order basis, deliveries accepted in North, Central, and South America

U.S. customers itching for the chance to own the Ariel Nomad will finally get their chance after the long-reported partnership between England-based Ariel and Virginia’s TMI AutoTech was finally made official. The team-up gives TMI AutoTech the license to produce and sell the extreme dune buggy in the U.S. market. All that time of wishing to see the Nomad in our shores and it’s finally going to happen.

For those who aren’t familiar with the Nomad, think of it as an off-road version of the track-focused Atom, right down to the Nomad’s own brand of hellaciously fun performance credentials. It’s got the same Honda-sourced 2.4-liter K24 engine tuned to deliver 230 horsepower and 220 pound-feet of torque while mated to a close-ratio six-speed manual transmission. It may not run as smooth as the Atom on a race track, but the Nomad is still good enough to pounce to 60 mph in just 3.4 seconds and 100 mph in 8.7 seconds to go with a top speed of 125 mph. The Nomad also comes with a similar exoskeleton body as the Atom. Considering its purpose, Ariel took the time to reinforce the tube frame design while also toughening up the chassis to be able to deal with unpaved terrain, the kind of surface that the Nomad was built to conquer.

Everything about the Nomad looks and sounds like a ball of fun. The only downside, if you can even call it that, is the car’s price tag. That starts at an incredible $80,000 for the Sport variant and $92,250 for the Tactical version. By comparison, the standard Ariel Atom retails in the U.S. for $64,500, although the myriad of versions does push the model’s price up to the vicinity of the Nomad. The Atom 3S, for example, comes with a price tag of $89,975.

If customers are willing to pay that much money for the Nomad – I can’t blame them – TMI will be happy to accommodate any orders from North, Central, and South America.

Continue after the jump to read the full story.

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1:18 Scale Ariel Atom V8 Makes For A Perfect Desk Display

1:18 Scale Ariel Atom V8 Makes For A Perfect Desk Display

Only 1,500 units will be made at $200 per piece

An Ariel Atom V8 costs over $200,000, although that probably doesn’t matter because Ariel Motors only produced 25 units and all 25 units have been scooped up a long time ago. So what is it that you have to do to get one? Well, you can technically still get an Atom V8, but what you’re getting is a 1:18 scale model of the actual track toy that’s arguably one of the most detailed scaled models to have been created.

We all know what the Atom V8 looks like so it comes as no surprise that Ariel has resisted past offers from toy manufacturers to create scale models of the car. The intricacy of the Atom’s design and the open-body styling makes it incredibly difficult to pin down on a small scale. Eventually though, Ariel gave the green light to Spanish scale model builder Soul Models to bring the 1:18 scale Atom V8 to life.

So Soul Models went to work, carefully modelling the scaled Atom V8 to “exactly replicate the real car, right down to the builder’s plaque on the seat”. According to the company’s website, it builds its models using polyurethano resin and plastic with each model being hand made and hand painted. It’s hard to imagine the work that went through in fitting every part and equipment of the Atom V8 to their exact specifications and yet, one look at the finished product is all you need to see to know that Ariel Motors found the perfect company to do it.

Unlike the actual Atom V8s, each of the 1,500 available pieces of the 1:18 Atom V8 replica costs just $200. Interested buyers can order their 1:18 scale Atom V8s at the company’s website, www.soulmodelsweb.com.

Continue after the jump to read the full story.

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2015 Ariel Nomad

2015 Ariel Nomad

One of Great Britain’s smallest automakers has been building one of the biggest names in track-focused vehicles – the Ariel Atom. Now that company is leaving the track and getting dirty with its all-new Nomad. Think of it as an Atom with knobby tires and beefy suspension.

Basically an extreme dune buggy, the Nomad shares a similar design as the Atom, right down to its exoskeletal frame, Honda powerplant, stomach-churning performance capabilities, and the seemingly never-ending list of factory options.

Speaking of the factory, the Nomad will be hand-built along side the Atom in the company’s Somerset, England plant. Plans are already being laid for TMI Autoech of Virginia to construct the Nomad within the U.S. as well. Both manufacturers will offer customers the ability to request nearly any custom feature, building the exact vehicle they envision.

Of course the Nomad is a huge departure from the Atom. It has a fully enclosed tube-frame roof built from thicker material, its suspension is built to handle high-speed off-roading, and its Honda-sourced, 2.4-liter four-cylinder is stroked for extra torque production. Even the body panels are different, made from flexible polyethylene plastic as to withstand impacts. That’s the same stuff road cones are made of.

Ariel is officially releasing the Nomad at the Autosport International Show in Birmingham, England on January 9th, 2015, but all the juicy details have already been divulged. Keep reading for the rest of the info.

Updated 10/16/2015: A new report indicates that Ariel is offering a supercharged engine for the Nomad. The upgrade will increase the engine’s power up to 290 horsepower and 251 pound-feet of torque and will improve the car’s overall performance figures. However, the supercharger will increase the final price by about £6000 - or about $9,000.

Click past the jump to read more about the Ariel Nomad.

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David Coulthard Drifts Ariel Atom At Race of Champions: Video

David Coulthard Drifts Ariel Atom At Race of Champions: Video

David Coulthard’s days as a top-flight Formula One race car driver may be long gone, but that doesn’t mean the man people affectionately call the “Flying Scot” can’t hack it anymore when given a chance to get behind the wheel of a four-wheeled speed merchant like the Ariel Atom.

Recently, Coulthard was given an opportunity to take the 350-horsepower Atom out for a spin at the Race of Champions’ Skills Challenge course. With Sunday Times Driving’s Will Dron riding shotgun, dear ‘ol Dave pushed the Atom to its limits, driving through the obstacle course with the ease of someone who has spent close to 21 years as an active race car driver. If he didn’t have that unmistakable Scotsman helmet on, we might have even seen Coulthard let out a yawn or two.

The affable Scot even spends some time smoking the wheels of the Atom as one is supposed to do when given an opportunity to do so. Coulthard may be 44 years old already, but his skills as a race car driver clearly hasn’t waned. It’s not in the caliber of the kids in F1, but anybody who can effortlessly drive an Atom around a pretty tricky obstacle course still has my respect.

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Ariel Atom Vs. Snowmobile: Video

Ariel Atom Vs. Snowmobile: Video

Even though we’re halfway through April, the snow videos keep on a’coming. And while sliding around your driveway like a drunken Ken Block is no fun for anyone, the frozen conditions do make for some pretty interesting match ups. Case in point: this drag race between an Ariel Atom and a Polaris 800 Rush Pro-S snowmobile. The venue of choice is Alton Bay Seaplane Base in New Hampshire, which claims to be the only FAA-approved airport on ice in the contiguous United States. With a ton of space to run, speeds in this particular contest breach the triple digit mark, despite the low levels of grip.

To help the Atom keep pace, its high-performance rubber was swapped out in favor of studded tires from Woody’s Traction. And even though the Atom is an absolute rocket ship, with 230 horsepower and only 1,315 pounds of weight, the Polaris is no slouch either. Turning the treads is an 800 cc, two-cylinder, two-stroke engine producing 160 horsepower. When that kind of output is paired to a weight of just 430 pounds, this speed contest might be closer than you think.

In the end, it’s the Atom that takes the win by a car length, safeguarding the pride of four-wheeled aficionados everywhere. Chalk it up to the extra traction on ice from the new tires and the obvious superiority of the automobile.

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EVO Reviews The Ariel Nomad: Video

EVO Reviews The Ariel Nomad: Video

We’re barely two weeks in and 2015 has already been a pretty stellar year for cars. We’re still catching our breath from some pretty extraordinary debuts in Detroit, but probably one of the most exciting new cars we’ve seen so far this year is the Ariel Nomad. Actually, it’s not so much car as a dune buggy, and the guys from EVO Magazine got up close with one at the 2015 Autosport Show in Birmingham, England.

Ariel is a tiny company based in Somerset, England that’s made an enormous impact on the performance-car world. Using the same ultra-minimalist, lightweight design philosophy it applied to the Atom track-day car, Ariel has created an off-roader.

Like the Atom, the Nomad has an exoskeleton chassis, but that fully encapsulates the occupants. Honda power is still used, but it’s a 2.4-liter unit instead of the 2.0-liter from the Atom. The additional displacement is good for 221 pound-feet of torque and 235 horsepower. Top speed is 125 mph, and 0-60 comes in 3.4 seconds—extremely quick by both on- and off-road standards. The Nomad uses outboard mounted shocks rather than the inboard, racecar-style units of the Atom.

Like the Atom and the Ace motorcycle, the Nomad is infinitely customizable. Both 15-inch and 18-inch wheels are available, shod in a variety of mud, sand or gravel tires. The roof-mounted fog lamps and winch are also options. If you would rather not expose yourself to the elements, a windshield and weather kit will take care of that.

Will we be able to buy in North America? We spoke with TMI AutoTech, the Virginia-based licensed builder of Ariel Atoms, who told us they had no plans to build or sell the Nomad this year. Give it time though; there could be a huge audience for the Nomad on out shores.

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2015 Ariel Atom 3S

2015 Ariel Atom 3S

When it comes to no-nonsense performance cars, the Ariel Atom is among the best the industry has to offer. A track toy devoid of a conventional body, the Atom is light as a feather and faster than a Ferrari thanks to its outstanding power-to-weight ratio. Ariel Motor Company a manufacturer established in 2001 that also produces motorcycles as of 2014, has launched the production Atom in the early 2000s, with Brammo Motorsports acquiring a license to manufacture it in the U.S. in late 2005. Three different iterations of the sports car have been produced so far, with a couple of special-edition models built in the process. The third-generation Atom is as impressive as it gets, but the British aren’t resting on their laurels and their recent work has materialized in an enticing new machine. Dubbed Atom 3S, Ariel’s new sports car comes with a host of drivetrain and chassis updates, as well as minor styling updates.

Novelties include a force-fed engine, a brand-new sequential gearbox, new cockpit LCD display, and updated braking and suspension gear. Naturally, the new internals improve on the Atom’s performance, but also increase its sticker by adding about $20,000 over the already familiar Atom 3. Read on for the full details.

Click past the jump to read more about Ariel Atom 3S.

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Top Five Best Track-Day Toys

Top Five Best Track-Day Toys

As petrol-heads, we all universally love certain things. There is the speed of a fast car, the steering of a proper sports car, and the look of well-designed exotics. We also tend to love the thrill, adrenaline and camaraderie that comes with a track day. In fact, of all the great things that car lovers do, I think the track day may be the single greatest combination of everything that we love. You have the friends, you have beautiful cars to look at, and now thanks to the proliferation of track-day-specific cars, you can have all the speed and handling you want without owning something with a Ferrari badge.

After my recent track experience at the Flyin’ Miata summer camp, I have found myself obsessed with lightweight track-ready cars. Lots of these machines are relatively cheap in terms of a track car, and many of them you can even build yourself with a few friends and few weekends in the garage.

I decided that I would search through the collection of cars currently available and pick out five of the best. I made sure to cover cars from all price brackets, and I included cars that you can build yourself, as well as fully-built turn-key cars that you just pick up and flog immediately. I also wanted to stick to pure track cars, and I stayed away from the track-prepped versions of standard road cars.

Take a peek at my choices and tell me what you guys think. There are lots of other great choices out there, so make sure to let me know which ones you think I should have included. They make the cut next time.

Continue reading to find out what are five of the best track-day cars

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2014 Ariel Atom Police Car

2014 Ariel Atom Police Car

While there’s nothing wrong with the Italian police having a Lamborghini Gallardo or a Huracan sports car at its disposal to apprehend those lightning-fast crooks, a British constabulary’s choice for a patrol vehicle might raise a few eyebrows. No, we’re not talking about a McLaren P1, although that would be awkward considering the supercar’s limited availability and purpose, but the Ariel Atom, a vehicle that’s light enough to sprint from 0 to 60 mph quicker than any hypercar.

Unveiled less than a month ago, the ultra-quick Atom 3.5R will serve as a police vehicle following an agreement between the British manufacturer and the local Constabulary of Avon and Somerset. Now don’t go thinking the local police force responsible for protecting the county of Somerset is about to embark on a series of high-speed pursuits, because this specific Atom has a different purpose. According to Auto Express, the featherweight vehicle will help local police raise awareness among motorcycle riders about road safety through the Safer Rider campaign.

There’s no explanation as to why the Somerset Constabulary picked an Ariel Atom for the campaign, but we’re guessing it’s because the vehicle lacks a proper shell, bearing a closer resemblance to motorbikes. It might also have something to do with the fact that Ariel will launch a motorcycle later this year.

Click past the jump to read more about the 2014 Ariel Atom Police Car.

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2014 Ariel Atom 3.5R

2014 Ariel Atom 3.5R

The Ariel Atom might lack in aesthetic appeal for the culturally inclined, but where lacks in sophisticated beauty, it more than makes up for with a driving experience unlike any other. Now, imagine if you have an Atom that’s more powerful than anything in its lineup outside of the Atom 500.

This here is the Atom 3.5R (a faster and more powerful version of the Atom 3.5), and yes, that "R" attached to its name means an Atom that comes with a host of upgrades, visual and aerodynamic improvements, improved transmission and suspension setups, and of course a supercharger.

One of the most impressive qualities of the Atom is its weight, or lack thereof. Weighing just 1,220 pounds, the Atom’s skeletal structure lends itself to the kind of unnerving performance that makes test driving the car tantamount to a near-death experience. It’s no wonder why those who have driven the Atom attest to its capabilities in contorting their faces into a unique combination of shapes.

Click past the jump to read more about the Ariel Atom 3.5R.

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Video: EVO Seeks the 2013 Track Car of the Year

Video: EVO Seeks the 2013 Track Car of the Year

Jethro Bovingdon from the British magazine EVO wanted to find out what the best track car of 2013, so he made a test that included some of the coolest cars out there: the McLaren 12C GT Can-Am, Caterhan Seven 620R, Radical RXC, BAC Mono, Litchfield Subaru BRZ Spec S, Mini JCW GP, Supercharged Ariel Atom 3.5 and Porsche Cayman S.

The test was made at the Blyton Park and the result seems to be a little bit surprising. Of course, we will not ruin the surprise and will let you watch for yourself to see that car was declared "Track Car of the Year."

All we can tell is that you will be surprise to see that the Cayman S was just a couple of seconds behind the 380-horsepower Radical RXC, which, by the way, weights only 900 kilos (1,984 pounds).

Enjoy the video and trust us it worth spending half an hour watching it!

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Ariel Working on a New Titanium Chassis

The Ariel Atom is preparing to receive some big updates for the next generation. The company announced that the next-generation sports car will be built on a new, titanium chassis that will weigh about 40 percent less than the current tubular-steel frame, resulting in the whole vehicle weighing 8 percent less than the current one.

Next to being lighter, the future titanium chassis will be stronger than the current chassis and will deliver the highest strength-to-weight ratio of any metal.

The new chassis has been developed in cooperation with Frome-based Caged Laser Engineering and when the development is finished, Ariel will initially offer it as a limited-edition model. After that, the new titanium chassis will be offered as an option to the entire range.

Along with the new titanium chassis, the future Atom will also receive a naturally aspirated Honda engine and a few other light components that could help reduce the total weight to less than 500 kg (1,102 pounds).

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Video: Mono, X-Bow, Atom and R300 go to London

Video: Mono, X-Bow, Atom and R300 go to London

How many times have you seen four track cars put one next to the other on a public road? Pretty much never, we know, but now the folks over at BHP Project took four amazing track-focused cars on a trip to London. The cars included: the BAC Mono (280 horsepower), KTM X-Bow (300 horsepower), Ariel Atom 3 (300 horsepower) and Caterham R300 (165 horsepower).

What’s the idea behind this trip? Well, apparently they wanted to see how the three cars will handle on real roads, in stop-and-go traffic and, of course, what the people of London thought of them.

The cars were driven by their respective owners and, at the end, each of them offered feedback on how their car can be handled in one of the busiest cities in the world. Which one do you think is the best for city driving? Let us know in the comments section below.

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Video: Atom Cup Promo Sees Atom Pit Stop in London

Video: Atom Cup Promo Sees Atom Pit Stop in London

When you’re trying to promote a racing series that isn’t as popular as Formula One, you need to think of something creative to get people’s attention.

Organizers of the AtomCup decided to do just that, taking to the busy streets of downtown London to perform, of all things, a pit stop. To be fair, the pit stop only came with a change of tires, which they did successfully before the red light turned green.

But what made this publicity stunt really successful was the throng of folks that seemingly stopped whatever it is they were doing to watch the Atom pit stop. And for the 30, or so, seconds it took to replace the tires, you could see everybody just transfixed on the AtomCup pit crew do their magic.

Since the AtomCup is the only race series built around the now-legendary Atom race cars, the series knows that getting exposure and drumming up some buzz is a sure way to catch peoples’ attention.

Well, judging by the looks on the faces of those bystanders, we’d say that it was a job well done.

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2013 Ariel Atom 3,5

2013 Ariel Atom 3,5

Ariel Motor Company has announced the updated version of the Ariel Atom 3: the Atom 3.5. The new model has received a new chassis derived from the one used in the Atom V8 and the Mugen versions of the Atom, as well as a new digital LCD dashboard display with gear-shift lights, a restyled bonnet, twin projector headlamps, and LED turn, stop, and tail lights. According to Ariel, these changes will help the Atom 3.5 deliver a more comfortable ride and better traction and balance on the track.

In its standard version, the Ariel Atom 3.5 is powered by the same Honda sourced 2.0-liter iVTEC K20Z4 naturally-aspirated engine that delivers a total of 245 HP, while the supercharged version gets the same engine with a raised output of 315 HP. The extra 65 HP was obtained by modifying the intake, fuel system, and mapping.

Hit the jump to read more about the 2013 Arien Atom 3.5.

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2012 Ariel Atom 700 by DDMWorks

2012 Ariel Atom 700 by DDMWorks

By now, we know what the Ariel Atom is capable of, but every so often, we’re reminded just how much more awesome it could be if an aftermarket company got its hands on one. Thanks to DDMWorks, we won’t have to wait long for an answer. As a refresher, the standard Atom carries a 2.4-liter Honda I4 engine that’s capable of hitting 0-60 mph in just 2.9 seconds. Mighty impressive, right?

Not as much after what DDMWorks was done with it. The newly minted Ariel Atom 7 was given a 2.0-liter Ecotec I4 engine with Wiseco pistons, beefier connecting rods, and an ARP hardware unit. The end result? 700 horsepower.

Combine that with the car’s 1,450-pound (657 kg) weight and the subsequent power-to-weight ratio of just 2.07 pounds per horsepower, and you have a car that can put even the mightiest of exotics to shame.

DDMWorks achieved this by installing a Garrett GTX 3076 turbocharger, a custom M62 supercharger, and a custom exhaust system into the mix. There are also 1,100 cc injectors and an Aeromotive 1000 fuel pump that have been put to good use. A custom air-to-water heat exchanger is used to cool the supercharger output along with a gigantic air-to-air intercooler in the rear to cool the air from the turbo, both units custom made for the conversion by Griffin Thermal Products.

A new set of 16" and 17" wheels were also fitted and wrapped in Toyo R888 tires. The aftermarket company recommends that anybody who tries to get behind the wheel of the Atom 700 to undergo special training first. Yeah, it’s that serious. Then again, if you can’t handle the 700 horsepower, there are two more "subdued" levels in the form of 450 horsepower and 575 horsepower.

No price has been given on the Atom 700, but considering the Atom 3 retails at $52,480, expect it to be significantly more.

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2013 Ariel Atom Cup

2013 Ariel Atom Cup

Ariel Motors has announced a new one-make race series for their amazing Atom track-car. The new Atom Cup is set to begin in 2013 and has been described as a spec racing series, similar to the Porsche Cup, Ferrari Challenge, and Lamborghini Trofeo. The races will be held at Silverstone, Brands Hatch, and other tracks in the British Islands.

For this racing series, Ariel has transformed the standard Atom into the Atom Cup. The car has received a new body kit, a full rollover protection for driver’s safety, Ohlins dampers, and Yokohama racing slicks. It will be powered by a 2.0-liter Honda i-Vtec four-cylinder engine that delivers a total of 245 HP. This output will be enough to sprint the car from 0 to 60 mph in just 3.1 seconds and up to a top speed of 145mph.

For those interested, Ariel will be offering three different packages. The Bronze package includes the Atom Cup car, entry fees for all the races, and a pit space at a price of £53,195 plus VAT (about $83K at the current rates). Next is the Silver package (£59,955 plus VAT, or about $93K) which adds one new set of tires per weekend and one race assistant. The final package is the Gold (£69,652 plus VAT, or about $108K) which adds secure car storage, maintenance between events, and transport to all the race weekends.

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Ariel Atom simulator is the ultimate in-house entertainment system

Ariel Atom simulator is the ultimate in-house entertainment system

The popularity of driving simulators has literally increased 10 fold with the ever-changing and advances in technology over the past few years and no, we’re not talking about your generic simulators such as Forza and Gran Turismo. We are actually referring to full-on simulators which offer you the best possible experience you can get this side of actually driving a car.

There are literally dozens of these systems offered in the market, and the vast majority of them simply feature a seat, pedals, steering wheel and a gearstick with a standard flat-screen television. However, if Motion Simulation and the masterminds at Ariel have their way, the face of racing simulators is set to change for the better, and we’re over the moon by the prospect.

In the brand new system offered by the pairing, you get a complete capsule to best replicate the feeling of driving a true sports car, such as the Ariel Atom and features three high-definition projectors offering a screen no less than 2 meters wide and home to seven million pixels. All up, this new system offers an unmatched 180 degree driving experience and can also be used for a variety of other compatible gaming uses.

Hit the jump to read more about the Ariel Atom simulator.

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Video: Noble M600 and Atom V8 at the Nurburgring

Video: Noble M600 and Atom V8 at the Nurburgring

We love watching videos of some of the hottest sports and super cars do their thing on some of the best race tracks in the world, so when we came across a 20 minute long video of the Ariel Atom V8 and the Noble M600 in action at the most impressive race track, we had to jump on it.

Chris Harris was behind the wheel of two of the most amazing British supercars for his little trip around the Nurburgring. The two cars were borrowed from the factory, so it was even more challenging for Harris. No one wants a super car maker mad at them for wrecking borrowed cars, right? But in the end, Chris Harris described the experience as "scary as sh*t, but awesome!"

As a reminder, the Ariel Atom V8 is powered by a Hartley-built 3.0 liter V8 engine that produces 500 HP and 284 lb-ft at 7750 rpm. The Noble M600 is powered by a Volvo-sourced mid-mounted 4.4-liter V8 engine with a couple of turbochargers in it. For the M600, Noble is producing three power variants – a 450 horsepower, a 550 horsepower, and a range topping 650 horsepower with 654 lb/ft of torque.

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Video: How NOT to eat a Big Mac meal while riding an Ariel Atom

Video: How NOT to eat a Big Mac meal while riding an Ariel Atom

We all know how difficult it could be to eat something while we’re riding in a car. Between spilling your drink and dropping some pickles on the seat, the sanitary risks are all there.

Then there’s the matter of eating a Big Mac while riding shotgun on an Ariel Atom. In this video, a couple of guys demonstrate how to eat a Big Mac on an Atom that’s going full blast. One dude was in charge of driving the high-powered sports car while the other was tasked with the more difficult job of actually consuming a Big Mac meal, complete with fries and a large soda.

Needless to say, it proved to be far more difficult to accomplish, especially when it came to actually controlling you hands from all the involuntary movements it was making as a result of the Atom going full-blast on the road.

There are plenty of laughs in this video, as well as a reminder that it’s probably not the best idea to try consuming your lunch while you’re on board a car like the Atom.

Seriously, how do these people think of this stuff?

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Video: Ariel Atom goes head-to-head with the Wiesmann MF3 Roadster

Video: Ariel Atom goes head-to-head with the Wiesmann MF3 Roadster

We know that this really isn’t so much of a race as it is a clear show of superiority for the out-of-this world Ariel Atom V8, but it’s still pretty cool to see how a car like the Wiesmann MF3 Roadster can hold up against the mighty Atom, even if it’s relative to the number of car-lengths the latter can have over the former.

This video shows us exactly how powerful the Atom V8 really is. Make no mistake, the MF3 Roadster is far from a lightweight considering that it’s powered by a 3.2.-liter inline six-cylinder engine that produces 343 horsepower and 269 lb/ft of torque. But when you put those numbers up against the Atom V8 and its 3.0-liter V8 engine that chalks up 500 horsepower, it’s about as competitive as LeBron James participating in a dunk contest against Verne Troyer.

That’s not to say that this video isn’t entertaining. After all, it’s always fun to see the Ariel Atom V8 lay the smack down on any car that tries to cross its path.

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Wallpapers: Stig's Supercar Showdown

Wallpapers: Stig’s Supercar Showdown

Italy’s Stelvio Pass is known as one of the most dangerous, as well as the most amazing roads in the world. So when Top Gear wanted to do some testing shots with a truly unprecedented selection of performance cars currently on the market, Stelvio Pass was an obvious choice for the location.

In this group was the fastest production car ever, the Bugatti Veyron Supersport; Ferrari’s new FF; the McLaren MP4-12C; Porsche’s finest ever 911, the GT3 RS 4.0; Jaguar’s new XKR-S; Ariel’s mental Atom Mugen; BMW’s new accessible thrill machine, the 1-Series M Coupe; the Ford Mustang Boss Laguna Seca; and the Zonda F. That list already presented a mouthful and there were still more vehicles present.

All the cars in the show were estimated at £3,718,090 - or about $5,217,907 at the current exchange rates - and delivered a combined output of 6,071bhp. So, which one do you like best?

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Video: Top Gear breaks in the Ariel Atom V8 500

The presenters over at Top Gear have seen and driven just about every supercar that has been produced for the last decade, so it’s not surprising that the fastest lap times around their race track belong to the fastest and most powerful machines on the planet.

The list is impressive, to say the least. The Bugatti Veyron Super Sport sits on top with the Gumpert Apollo, Ascari A10, and Noble M600 following suit. Not your everyday Ferraris, people.

But as the course of history has shown us, once in a while, a modern day David arrives with a rock and a sling in hand to topple the mighty Goliaths in one fell swoop.

Weighing only 550 kg and powered by a 3.0-liter V8 engine that produces 500 horsepower, this David is by no means a pushover. It’s the Ariel Atom V8 500 and it sure made quite an impression on Top Gear.

Hit the jump for the record-breaking details!

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2012 Ariel Atom Mugen

2012 Ariel Atom Mugen

If you believed that the Atom V8 500 was the best Ariel could do, well you were wrong. The company is preparing a limited edition Atom Mugen that has made its world debut at the UK’s Autosport Show in January 2011. The model was built as a celebration of the Atom’s 10th anniversary and will be limited to only 10 units. Each of these units will feature different livery and will have a numbered plate signed by Ariel and Mugen.

The future Atom Mugen, as you might have guessed, will be developed in cooperation with the Japanese tuner, Mugen, who is no stranger when it comes to developing tuning packages for a number of Honda models.

Together, the two companies were able to build an Ariel Atom that’s so deliciously powerful, 10 models feels like it’s not enough to satiate the craving of Atom fans all over the world.

Details for the 2012 Ariel Atom Mugen after the jump

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Ariel Atom Race Series coming to the US in the 2011

Ariel Atom Race Series coming to the US in the 2011

A few years ago the Ariel Atom Experience was launched by the very people that brought the Ariel Atom over to the U.S., TMI Autotech. This program gave people the incredible opportunity to drive the open air roadster on the track for a day, but, along with everyone else, the program took a nosedive when the economy bottomed out. Now, after four years, Ariel and TMI have announced that the Ariel Atom Experience (AAE) driving events are coming back to the US for 2011.

The program isn’t as extensive as it used to be with races being held exclusively at the Virginia International Raceway as opposed to the various locations from the previous years. There will be 10 races spanned over five weekends from March through October with amateur racers taking their place inside a newly-built & spec’d Ariel Atom 3. Before each race there will be four 25 minute sessions of practice and qualifying before the drivers take their Atoms through the 20 minute race.

"Virginia International Raceway is absolutely thrilled to host the Ariel Atom Experience beginning in 2011," stated VIR Managing Partner Connie Nyholm. "The new format and price point are sure to be winners with Atom fans and anyone seeking a driving adventure experience. Of course, all drivers and their guests are welcome to stay over at VIR Resort’s Lodge, have dinner at Oak Tree Tavern, go karting, to the Spa, or just watch the racing action all around them."

The first race will be held on June 2011, with the cars making their debut in April. Cost for the event is $495 per person, per event, which is an excellent deal for anyone wanting to try their hand as an Ariel Atom racer.

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2010 Ariel Atom 3 by Wimmer

2010 Ariel Atom 3 by Wimmer

The Ariel Atom 3 is no doubt a very powerful car, so it’s actually a little surprising that tuners everywhere haven’t jumped at the chance to renovate the sports car. Sure, last week we brought the Areal Atom, which was a completely "new" car inspired by the original Ariel Atom (note the play on names), but we still haven’t seen a tuning kit made especially for the Atom. Of course, German tuner Wimmer RS is about to change all of that.

With a total weight of 469 kilos and a two-liter four-cylinder Honda engine with 300 ponies kicking under the hood, the Atom was bound to get some sort of power boost eventually. Winner RS has done that with an engine optimization software, a modified supercharger, fuel pump conversion, and sport exhaust system done together with Rennkat. These new tweaks allow the Atom to jump from 300hp to 340hp and 282 Nm of torque without even blinking an eye. The increase in power allows the Atom to obtain a sprint from 0-60mph in an incredible 2.8 seconds and from 0 to 124 mph in 7.1 seconds.

In order to take in all of that power - standard or modified -, the Atom is equipped with unique internal shock absorbers, a pushrod suspension, and damper struts. All of those items combined with a tube frame replacing the body allows the vehicle to have rigidity, low weight, and maximum safety for corner speeds.

With performance and handling taken care of, Wimmer RS took the next step to make sure the modified Atom sounded as good as it drove. This was done by adding an exhaust system with optimized back pressure.

Press release after the jump.

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Atom-powered Areal Atom inspired by Ariel Atom

Atom-powered Areal Atom inspired by Ariel Atom

We like the play on words and definitely enjoy the inspiration on the Ariel Atom, but we’re a little disappointed that this vehicle won’t be making the production line in the near and far future.

Conceptualized by Singaporean designer Muhamman Imram, this dandy of a futuristic vehicle is called the Areal Atom, a car that’s so technologically advanced way beyond its years it actually is powered by a real atom.
Get it, now? Areal Atom…A-Real Atom.

Inspired by the Ariel Atom, Imram’s piece of work is different from the real-life Atom because of one pretty important detail: The Areal Atom will be powered by a real atom.

According to Imram, the increasing number of countries relying on nuclear power could one day lead to its energy being used in other ways. One scenario Imram thinks could happen is that while electric vehicles may be the increasing trend in the near future, another energy source – nuclear energy – could one day end up revolutionizing the future of the auto industry.

Whether that happens still remains to be seen, but if you look at Imram’s crystal ball to a world where nuclear energy is used for the right reasons, then we can definitely see the auto industry taking the leap to previously unchartered territories.

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2012 Ariel Atom V8 500

2012 Ariel Atom V8 500

No, your eyes are not deceiving you! Ariel have indeed gone completely bonkers and fitted a bespoke V8 engine to the already madly fast, and madly exciting Ariel Atom. The Atom is a refined vehicle that actually works on the road, allowing it to represent the best track day experience. This new V8 version takes crazy to new heights thanks to minimal weight and 500HP – that may not sound like much, but when you consider that the car weighs as much as a postage stamp on a diet, things start to get very extreme indeed.

The Ariel Atom is sort of like a lean, mean, sophisticated bare knuckle boxer that has mastered all forms of martial arts. Lean and mean because of its no frills, barely-there construction; sophisticated because it’s clever; and bare knuckled because it’s raw and uncensored. Something like a Gallardo Superleggera, which can be described in the same context as a WWE Superstar – all drama, flash and very capable - can still be considered slightly under talented in comparison to the Atom. As powerful, but three times heavier than this new Atom V8, anything in the Gallardo’s league, and in fact higher, would flounder against it on pretty much any given stretch of road or track.

Production for this amazing machine will be limited to just 25 units - each getting a commemorative plaque and unique engine to match.

Hit the jump for the full details on the Ariel Atom V8 500

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Video: Ariel Atom Vs. Epson Printer

Video: Ariel Atom Vs. Epson Printer

Have you ever imagined it will come day when you will watch a competition between a sports car and a printer? No? Don’t worry you are not the only one! Apparently there are people out there who have more imagination than we do.

The guys over Epson wanted to prove their products are designed with speed in mind. So they took an Ariel Atom sports car and a printer and put them to test. The task was to print the images with the race track before the sports car actually race the track. So they put a printer inside the sports car, wireless connected to a notebook and start printing. In this time the Atom is racing.

And you will be surprised to see who the winner was. We were surprised, but we have to admit the video worth watching it.

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Video: Ariel Atom V8 tested in UK

Video: Ariel Atom V8 tested in UK

After whooping it up at its 10 year anniversary celebration a few days ago, Ariel has gone back to work by allowing British magazine AutoCar to take the Ariel Atom 500 out for a little spin. Of course, they didn’t take out just any Atom. No, they got their hands on the Ariel Atom 500 V8 which was released as a sort of celebratory car to mark Ariel’s 10th anniversary.

The V8 Atom is powered by a 3.0 liter V8 engine (as the name suggests) that delivers a total of 475bhp in road trim and 500bhp in racing form. With a total weight of 550 kilos, the V8 delivers 864bhp per tonne. The sprint from 0 to 60 mph is made in less than 2.5 seconds and 0-100 mph is achieved in 5.4 seconds. It’s important to note that the new Ariel V8’s 0-60 sprint time is faster than that of the Bugatti Veyron which is ridiculously impressive in a roadster.

In the UK, the V8 is priced at £150,000.

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Ariel Atom turns 10 years old!

Ariel Atom turns 10 years old!

From its humble beginnings as the brainchild of then-student Nik Smart, the Ariel Atom has become a childhood fantasy brought to life by speed enthusiasts of all ages. It’s hard to believe that in the ten years that it has been around, the Atom has evolved through three incarnations with the latest one, the Atom 500 V8, being prepared to make its way into production soon.

To commemorate the company’s 10th year anniversary, Ariel took the time to host some Atom owners from all corners of the world at the company’s headquarters in Somerset in the UK. Over forty Atom owners took the company up on their offer and gathered at the headquarters to partake in the festivities, one of which was the building of a live and running Atom 500 V8 that took a little over five hours to build from the ground up.

We would’ve loved to have been part of all the hoopla, but unfortunately, we don’t have an Atom in our garages. But in any case, we do want to send our congratulations to the company for turning 10 years old. It’s a great achievement in itself, but here’s to hoping for more years of success for you boys in the UK.

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DDM Works tunes up Ariel Atom; adds turbocharged engine to existing supercharged engine

DDM Works tunes up Ariel Atom; adds turbocharged engine to existing supercharged engine

Sometimes, too much of a good thing leads to bad consequences. Try telling that to DDM Works, who seem to believe that too fast isn’t fast enough.

The South Carolina-based car tuners recently took an Ariel Atom - by itself, the Atom is already ridiculously fast - and decided that the car’s 300 horsepower and 4.6 lbs/hp, which allows the rocket to blast-off from a stand-still position to 60mph in just under three seconds, still doesn’t cut it for their liking.

So they did what any other “genius” would do; they decided to install a Borg-Warner S256 turbocharger and combine it with the car’s existing Harrop HTV1320-LSJ supercharger engine.

Anytime you have ‘turbo’ and ‘super’ in the same sentence, then you probably have something that can just about flat-out fly. Now consider the Atom’s previous speed just with its engine and add it with a turbocharger. What you get is a car that packs 375 horsepower distributed on just 1,375 pounds. That’s just 3.4 lb/hp, which, if you’re keeping track, is just about as fast a road production car can get without its wheels lifting off the ground.

Press release after the jump.

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Entry-level Ariel Atom 3 priced at $49,980

Entry-level Ariel Atom 3 priced at $49,980

If you’re looking for a car that’s got some serious speed and power and isn’t expensive to boot – although it looks more like a supercharged race kart than an actual vehicle – then TMI Autotech has the answer to your needs in the form of the entry level Ariel Atom 3, which goes for a pretty modest price tag of $49,980.

Judging from the looks of the Atom 3, you’d probably be having second thoughts on why this car is considered street-legal, but as a matter of fact, it is. You can just imagine burning rubber on a car that comes with a chassis comprised of steel tubings and aluminum bulkheads. Scary thought, isn’t it?

To make things a little more nerve-wracking, the entry-level Atom 3 has a Honda K20 engine that’s capable of producing up to 219 hp, a pretty impressive figure, but is ironically lower than the standard 245 hp Atom 3.

Now if you think that 219 hp isn’t enough to satiate your need for speed, then TMI also has a super-charged 300 hp Atom 3 at their disposal. We don’t know about you guys, but we kind of still value our lives a little bit so unless you have a death wish or something, then we’d steer clear of the 300 mph Atom 3.

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Ariel announces pricing for Atom V8

Ariel announces pricing for Atom V8

If you’re a speed freak that has dreams of sitting behind the wheel of a car that has Veyron-like speeds but don’t have the moolah to spend for one, we now have a much cheaper alternative that has roughly the same power of the Veyron at a little over one-eighth the price.

The folks from Ariel, creators of the ultra-fast Atom, have released the price tag for the V8 production-ready Atom. As it stands, each car goes for around €134,000. With the power coming from a V8 engine based on two Hayabusa motorbike engines, the Ariel Atom is the literal and figurative definition of a rocket on wheels.

The production version of the Atom V8 can accelerate from 0-100 km/h in just under 2.5 seconds, numbers that equal that of the more obscenely expensive Bugatti Veyron. For around €134,000, it’s a relatively cheap bargain for a car that’s not only obscenely fast, but extremely rare as well – only 25 units have been made with 19 already been sold.

So if you’re the lucky six that can pluck away the remaining Ariel Atoms, consider yourself lucky beyond measure.

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Ariel Atom 500 pricing announced $160K

Unlike the traditional Ariel Atom, this high powered formula inspired light weight roadster will be no budget super car. According to Ariel’s CEO Simon Saunders, the 500 HP V8-powered Atom 500 will cost £100,000 or about $160K American. The reports of the 500 being powered by the Caterham Levante’s 10K RPM 2.4 Liter eight cylinder were incorrect, instead the super lightweight will use a Frankenstein combination of two Suzuki Hayabusa engines shaped in a “V.” The $50,000 price tag for the engine as well as the $17,000 transmission account for a sizeable portion of the Atom 500’s overall cost.

Despite owner’s dreams of being able to hang with the big boys while still keeping a budget, the Atom 500’s six digit cost of ownership may have just become out of your price range. Even in one of the company’s four cylinder powered Atom’s you would be able to run circles around any super car due to the Ariel’s light weight simplistic nature. What would be interesting is to see if the Ariel Atom 500 could outrun two Hayabusas, but for $160,000 couldn’t you buy a pair of the Suzuki super bikes and try to make your own?

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2010 Ariel Atom 500

2010 Ariel Atom 500

We warned you it was coming, the light weight sports car builder, Ariel, has just released a ridiculously powerful version of their open cockpit two-seater, the Atom 500. Although the V8 is quite small, displacing only 2.4 Liters, the blown five valves per cylinder design and 10,000 RPM capabilities means that there is more than 500 HP on tap. The 6 speed Sadev sequential gearbox will get a lot of use in the Atom 500, it features flatshift capabilities, paddle shifters as well as launch control.

Like the old Pirelli slogan says: “power is nothing without control,” so in order to get the Atom 500 to stick to the road, the vehicle’s engineers had to fit and F1 inspired aerofoil to the nose as well as a GT sized rear wing. Stopping power is provided by a foursome of Alcon four-piston brake calipers housed inside of lightweight Dymag magnesium wheels.

The power to weight ratio of the Atom 500 is almost unheard of for a road car, over 1000 HP per ton. If you thought the old Atom was absolutely amazing, the 500 should be nothing short of insanity.

Press release after the jump.

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Ariel Atom will get windscreen as an option

Ariel Atom will get windscreen as an option

Ariel Atom is driving in its purest form. It’s the kind of wind-in-your-hair, knuckles-dragging-on-the-ground race car for the streets that makes you thank God the wheel was invented. It’s as light as a feather and even has a version with a 500 hp V-8. As their motto says, "No doors, no roof, no compromise!" Well, make that one compromise: the Atom now has a windshield option. So now you won’t need a helmet for high-speed fun, but with a windshield in place, will some of sensation be gone?

Explanation? Ariel boss Simon Saunders: "We believe in offering Atom customers maximum choice. The windscreen widens that choice and is the first in a range of options dedicated to keeping the Atom the best in its class." In other words, you can now take your Atom on your daily commute, ha!

The price for the windscreen will be somewhere around £1,000 ($2,000). Better buy a helmet, no?

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Ariel Atom 500 V8 in the works

Ariel Atom 500 V8 in the works

Ariel announced a new version of the Atom: the Ariel Atom 500 - a small 500 kilos model, powered by a V8 engine that delivers 500 hp. The Atom 500 will have over 1000bhp per tonne (compared to a Bugatti Veyron’s 521bhp/tonne) and will be built in limited numbers.

The supercharged engine features all alloy construction, 5 valves per cylinder and a dry sump. The gearbox will have flatshift capability, a paddle gearchange with manual override as well as launch and traction controls.

The new car is recognisable by twin rear intakes for intercoolers and will feature a unique colour scheme for chassis, wheels and bodywork combined with carbon fibre panels and carbon fibre aerofoils. Other features will include chromemoly aerofoil wishbones, integrated function steering wheel, Alcon 4 pot caliper brakes and Dymag magnesium wheels.

The Atom 500 will be produced in Somerset and deliveries will begin this Spring.

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Ariel Atom 3

Ariel Atom 3

The Ariel Atom reached it’s third generation. Quite similar with the previous Atom, the new model features numerous changes.

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Ariel Atom - sportiest car in the world

Ariel Atom - sportiest car in the world

The Ariel Atom managed to win again the title of the fastest car in the world on the 0-100 mph - 0 sprint. Autocar took 29 of the hottest cars in the world, and Ariel Atom managed a record time of 11.35 seconds.

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Experience the Ariel Atom Yourself

Experience the Ariel Atom Yourself

Life is full of experiences. Some you’d like to relive while others you’d prefer to forget. One of the more memorable ones I’ve had was the Ariel Atom Experience – a new high-performance driving adventure you’re not likely to forget! Part and parcel to this is the awesome Brammo Motorsports Ariel Atom you get to drive. At 1,400 pounds with its whiny 245-hp supercharged 2.0L GM Ecotec rear engine, the relatively low-cost British supercar’s unsurpassed power-to-weight ratio of over 600 bhp/ton (...)

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New indoor speed record

New indoor speed record

When we see a car many of us are wondering wich is the top speed, the acceleration time, the power of the engine.

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2004 Ariel Atom

2004 Ariel Atom

Looking like the creation of a retired scaffolder with an engineering passion, the Ariel Atom is more akin to contemporary sculpture than anything else. Study the beauty of the welding, where tubes meet for example; then step back and ponder the whole machine. Perhaps Mad Max springs to mind? Whatever, this has to be one of the most outlandish sportscars ever.

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