Ariel Motors has announced a new one-make race series for their amazing Atom track-car. The new Atom Cup is set to begin in 2013 and has been described as a spec racing series, similar to the Porsche Cup, Ferrari Challenge, and Lamborghini Trofeo. The races will be held at Silverstone, Brands Hatch, and other tracks in the British Islands.

For this racing series, Ariel has transformed the standard Atom into the Atom Cup. The car has received a new body kit, a full rollover protection for driver’s safety, Ohlins dampers, and Yokohama racing slicks. It will be powered by a 2.0-liter Honda i-Vtec four-cylinder engine that delivers a total of 245 HP. This output will be enough to sprint the car from 0 to 60 mph in just 3.1 seconds and up to a top speed of 145mph.

For those interested, Ariel will be offering three different packages. The Bronze package includes the Atom Cup car, entry fees for all the races, and a pit space at a price of £53,195 plus VAT (about $83K at the current rates). Next is the Silver package (£59,955 plus VAT, or about $93K) which adds one new set of tires per weekend and one race assistant. The final package is the Gold (£69,652 plus VAT, or about $108K) which adds secure car storage, maintenance between events, and transport to all the race weekends.

  • 2013 Ariel Atom Cup
  • Year:
  • Make:
  • Model:
  • Engine:
  • Horsepower @ RPM:
  • Displacement:
    2.0 L
  • 0-60 time:
    3.1 sec.
  • Top Speed:
    145 mph
  • Price:
    € 69652
  • car segment:


What do you think?
Show Comments


  (648) posted on 08.5.2012

Its headlamps are one of the most eccentric I’ve ever seen, and I think I’m attracted on it.

  (594) posted on 08.3.2012

I though this Ariel atom is more on metallic materials so the prices is too expensive.

  (613) posted on 08.1.2012

Arguing for the price? We must also focus on the design and specifications of the car. On that, we will figure out if the value of the price fits to it.

  (347) posted on 08.1.2012

With a great package like what they have on Atom, you don’t have to question the price that it has. You can look at the details of the package.

  (365) posted on 07.31.2012

I never thought Ariel’s package would cost that much. I think it’s overpriced.

  (247) posted on 07.30.2012

This car is amazing, the engine and its interior design was unexpected. However, the price is too much. Even though this car is amazing, I think this will not be on the car sales.

  (372) posted on 07.29.2012

The package for the Ariel Atom is just expensive more than we have expected.

  (383) posted on 07.27.2012

The packages have a lot of good reasons to purchase it. You better have it while it lasts.

  (600) posted on 07.26.2012

If Ariel Motors hosted this racing series, they have to prepare their Atom more than the time they have allotted on this 2013.

  (314) posted on 07.26.2012

When will they start getting the list of the participant on that event?

  (314) posted on 07.26.2012

It’s surprising to know that there will be another big event. I want to know who are the participants on that cup.

  (453) posted on 07.24.2012

How can this Ariel Atom Cup be a successful event, if the participant so far is not indicated?

  (683) posted on 07.23.2012

Ariel becomes predictable with their strategy. Those three packages are just as good as you hear. It may all hit into $110K with the inclusion of the government taxes.

  (6) posted on 07.21.2012

Oh sweet mother of god.

  (517) posted on 07.20.2012

With the 245HP, it’s unbelievable that its sprinting time is just 3.1 seconds.

  (831) posted on 07.19.2012

It’s a nice body kit they applied on their latest racecar. They also have their great three packages.

Car Finder: