The Aston Martin Rapide made its debut in the 2011 model year in the U.S., giving the automaker a new four-seat performance sedan for buyers who needed extra room but still craved a sports car. In the 2014 model year, the British automaker released the more powerful Rapide S model, and in the following year it received a slight power boost and a new Touchtonic III transmission. For the new model year, Aston Martin has released a new GREAT Edition Rapide S as a part of the GREAT Britain international marketing campaign.

This customized 2015 Aston Martin Rapide S is the product of the careful craftsmen at Q by Aston Martin, and it displays a lightly updated exterior and a fully customized cabin. It remains uncertain if this will spawn a production model, but it is a great example of just how gorgeous the Rapide S is.

Continue reading to learn more about the Rapide S GREAT Edition

  • 2015 Aston Martin Rapide S GREAT Edition
  • Year:
  • Make:
  • Model:
  • Engine:
  • Horsepower @ RPM:
  • Torque @ RPM:
  • Displacement:
    5.9 L
  • 0-60 time:
    4.2 sec. (Est.)
  • Top Speed:
    203 mph (Est.)
  • Price:
    300000 (Est.)
  • Price:
  • car segment:
  • body style:


2015 Aston Martin Rapide S GREAT Edition High Resolution Exterior
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2015 Aston Martin Rapide S GREAT Edition Exterior
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2015 Aston Martin Rapide S GREAT Edition High Resolution Exterior Wallpaper quality
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The most noticeable changes are the blue highlights spread across the body.

The 2015 Aston Martin Rapide S GREAT edition’s exterior is all about minor alterations that do a great job at changing the look of the sedan just enough to set it apart.

The most noticeable changes are the blue highlights spread across the body. The front lip spoiler is the most obvious, but there is also a blue “GREAT” decal and blue mesh inserts in the vents on the front fenders. I am sure the rear has its own blue accents, but Aston did not release any rear shots of the car.

A more subtle change is the dot matrix-like pattern that graces the hood, roof, and doors of this white-colored beauty. This pattern may not be immediately noticeable, but it is a nice touch to set it apart from other Rapide S models.


2015 Aston Martin Rapide S GREAT Edition Interior
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There are a few small accents to help break up the sea of blue.

While the exterior is subtle with its hidden details, the interior is anything but. Q by Aston Martin went above and beyond in making the cabin of the GREAT edition Rapide S an awesome place to be. The entire cockpit is decked out in high-end materials in the same blue that accents the exterior. This material is in a quilted-diamond pattern on the outer portions of the seats, the top of the full-length center console, and the headliner, which is made of either Alcantara or suede.

There are a few small accents to help break up the sea of blue. Things like the red Aston wings on the seatbacks, the silver speaker covers on the doors, the white contrast stitching, the black bezel on the center console, and the black pull handles all help keep the cabin from being overwhelmingly blue.

Really a spot-on job by the folks at Q. This cabin is absolutely stunning.


There is no mention of modifications to the GREAT edition’s drivetrain, so I can only assume that it carries the same 5.9-liter V-12 as the standard model. This engine pounds out 551 horsepower at 6,500 rpm and 465 pound-feet of torque at 5,500 rpm. It mates to a rear-mounted, Touchtronic III eight-speed transmission that delivers the power to the rear wheels via a limited-slip diff.

This drivetrain allows the Aston Martin Rapide S to hit 60 mph in just 4.2 seconds and top out at 203 mph. Fuel economy checks in at just 4 mpg city, 22 mpg highway, and 17 mpg combined.

Drivetrain Specifications

Engine 5.9-Liter V-12
Output (HP @ RPM) 551 @ 6,650
Torque (LB-FT @ RPM) 465 @ 5,500
Transmission Touchtronic III rear-mounted eight-speed
Acceleration (0-60 MPH) 4.2 Sec.
Top Speed 203 MPH


There is no mention of this car hitting production, nor is there any mention of pricing. However, considering the Rapide S bases from $203,295, I can only assume that this decked-out model would retail from at least $300,000.


Porsche Panamera Turbo S Executive

2014 Porsche Panamera Turbo S High Resolution Exterior
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The Porsche Panamera is one of the Rapide’s key competitors, and the best version to do battle with the S version is the Panamera Turbo S Executive. Under its hood, the Turbo S Executive features a turbocharged 4.8-liter V-8 that pumps out an insane 570 horsepower and 553 pound-feet of torque. This power routes through a seven-speed PDK transmission on its way to all four wheels. This setup gets the Panamera to 60 mph in just 3.7 seconds – a fair bit quicker than the Rapide S – and up to a top speed of 192 mph. The EPA rates the this large Porsche at 15 mpg city and 24 mpg highway.

In terms of luxury, the Panamera Turbo S Executive is right in line with the standard Rapide S, but given we are dealing with the ultra-decked-out GREAT edition, the Panamera really doesn’t stand a chance.

The Panamera Turbo S Executive checks in slightly under the Rapide S’ base price at $200,500.

Maserati Quattroporte GTS

2014 - 2015 Maserati Quattroporte High Resolution Exterior Wallpaper quality
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Another exclusive sedan that is often in Rapide S buyers’ minds is the Maserati Quattroporte GTS. This sporty luxury sedan rolls in with twin-turbo 3.8-liter V-8 that produces 523 horsepower and 479 pound-feet of torque. This power routes through an eight-speed auto transmission on its way to the rear wheels.

This drivetrain setup allows the Quattroporte GTS to hit 60 mph in 4.6 seconds and continue on to a top speed of 190 mph. Fuel economy comes in at 13 mpg city and 22 mpg highway.

Much like the Panamera, the Quattroporte can easily hang with the base Aston Martin Rapide S in terms of style, but it cannot touch the level of this special model.

In its base setup, the Quttroporte GTS is significantly cheaper at $140,500.


2015 Aston Martin Rapide S GREAT Edition High Resolution Exterior
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Q by Aston Martin is one of the best bespoke arms in the business, as it seems to blend subtlety and exclusivity with perfection. This GREAT Edition Rapide S is a key example of that, as its exterior is just different enough to draw a little attention, while the interior is a firm reminder of its exclusivity. The cabin is a little too blue in some areas, but I feel that the small doses of black, white, and silver do a decent job breaking it up.

  • Leave it
    • * Lacks engine upgrades
    • * Likely very expensive
    • * The blue cabin may be a little much for some folks

Press Release

Aston Martin CEO Dr Andy Palmer today returned to his former home in Japan to support the launch of a major new strand in the British Government’s ongoing GREAT Britain international marketing campaign.

2015 Aston Martin Rapide S GREAT Edition Exterior
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Dr Andy Palmer hosted a business-to-business seminar curated by the British Embassy in Tokyo, attended by His Royal Highness Prince William, Duke of Cambridge, and around 250 senior corporate figures which was staged to launch the latest element of the campaign, entitled Innovation is GREAT.

Dr Palmer, a long-time resident of Japan before his move back to the UK to take up the post as Aston Martin CEO last year, hosted the seminar for business people, academics and media representatives at the iconic Roppongi Hills complex in central Tokyo, before he and guests including HRH The Duke of Cambridge transferred to the British Ambassador’s residence for a gala reception.

Dr Palmer said: “It is great to be back ‘home’ in Japan for this event. Aston Martin is a globally renowned British luxury brand, and I’m very happy that we are able to play a role in the UK Government’s GREAT Britain campaign here.

“Today’s event at Roppongi Hills has been a fantastic example of the breadth and depth of British innovation, and I believe it has succeeded in showcasing the best the UK has to offer in this regard.”

Dr Palmer’s visit is the latest example of Aston Martin’s continuing work to build a stronger presence in the important Asia Pacific (APAC) region, and Japan in particular, following the recent launch of a new limited company – Aston Martin Japan Limited.

2015 Aston Martin Rapide S GREAT Edition Interior
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The incorporated business began trading last month (January) and its creation puts Aston Martin’s Japanese operation on a more stable, professional and committed footing, and is part of the brand’s plans for a bright future in Japan.

Dr Palmer added: “Our recent establishment of the limited company in Japan, along with our investment in people and facilities across the Asia Pacific region, signals very clearly our determination to make Aston Martin a key player in the high luxury sports car sector in these important and growing markets.”

Aston Martin is supporting the GREAT campaign more broadly with a bespoke Rapide S four-seat, four-door sports car – debuted today – which features unique, GREAT-themed, additions created using the Q by Aston Martin personalisation service. The car will be displayed at GREAT events around the world throughout 2015.

The British Ambassador in Japan said: “The Innovation is GREAT campaign is designed to showcase UK technology and manufacturing strengths, celebrate UK-Japan innovation partnerships and stimulate new ones. We are delighted to have Aston Martin supporting the campaign: their world-renowned engineering capabilities and cool styling are the epitome of British innovation.”

2015 Aston Martin Rapide S GREAT Edition High Resolution Exterior Wallpaper quality
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Conrad Bird, Director of the GREAT Britain campaign concluded: “We are absolutely delighted to be working in partnership with Aston Martin. From its outstanding heritage and skilled craftsmanship to iconic design and exceptional engineering, Aston Martin stands for so much of what is GREAT about Britain. We are extremely proud to showcase this bespoke car as an example of British automotive excellence.”

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