The Lagonda name, previously used by Aston Martin for a hand-built, ultra-expensive sedan built between 1976 - 1990, returned under the spotlight about five years ago when the Brits introduced the Lagonda Concept.

Oddly enough, that concept had nothing to do with the four-door grand tourer, but rather a sporty SUV proclaimed to be a more luxurious alternative to the popular Porsche Cayenne. Rumors about a production version went back and forth with no relevant outcome, although the consensus was the vehicle might arrive in 2016.

But now we have to put the Lagonda SUV behind us, because it appears Aston Martin is actually planning to revive the iconic nameplate for a brand new sedan. Such a vehicle was spotted testing in the United Kingdom covered in camouflage. Our friends over at Autoblog think the Brits will slap a Lagonda badge on its trunk.

Details are scarce right now, but it’s safe to assume the four-door will be based on the Rapide S and ride on a stretched version of its wheelbase. Power is likely to come from the same 6.0-liter V-12 engine that delivers 558 horsepower and 457 pound-feet of torque. More details should become available later this year, so stay tuned to TopSpeed for all the updates.

Updated 10/01/2014: Aston Martin unveiled a new set of images, including the first interior pictures for its future Lagonda super sedan. Check them out in the picture gallery.

Updated 11/13/2014: Aston Martin announced that the new Lagonda sedan will be known as the "Lagonda Taraf." The model will be initially offered on the Middle East market, with details on the worldwide availability to be announced at a later date.

Click past the jump to read more about the Aston Martin Lagonda Taraf.

Update History

Updated 06/20/2014: According to the British magazine CAR, the future Lagonda sedan will be developed by Q by Aston Martin and should be unveiled in a concept form in the summer of 2014. The magazine claims it will carry a 5,935-cc, V-12 engine with an output of about 600 horsepower and mated to an upgraded, eight-speed automatic transmission. Production will be limited to about 100 units.

Updated 07/25/2014: Aston Martin officially confirmed a bespoke product program for a new super sedan that will revive the Lagonda nameplate. The model will be put into production in 2015 and will be built in a strictly limited series, like the the One-77 hypercar and the V12 Zagato.

Exterior

2016 Aston Martin Lagonda Taraf High Resolution Exterior
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Though we have images of the new Lagonda Taraf, the exact details on the exterior are still unknown. From the images that Aston released, you can see that the Lagonda Taraf carries distinct Aston Martin design elements, including its signature grille and the ridges on the hood. The headlights seem to stray from the traditional Aston style and the lower lip on the bumper adds a touch of sportiness to the luxo-sedan.

On the front fenders the Aston Martin signatures continue with heat extractors that feature the staple Aston strikethrough. Down the sides, the Lagonda Taraf’s doors have flush door handles and plenty of shimmering chrome surrounding the side windows.

Around back Aston’s newest sedan gains a slick spoiler that looks quite similar to those on the automaker’s sports cars. The Aston signatures continue with the chrome appliqué that strikes through the taillights. The exhaust outlets and insert on the lower part of the rear bumper also are reminiscent of Aston’s sports cars.

Altogether, Aston Martin did a rather spectacular job at creating a luxurious sedan that also carries plenty of the automaker’s signature cues, while creating its own identity.

Interior

2016 Aston Martin Lagonda Taraf Interior
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On the inside, the Lagonda Taraf is simply incredible. It features light-brown, high-end leather all over the place. The seats feature a diamond-quilted design on the outer edges of the seats and headrests, while the seat inserts appear to have perforated leather.

The 2+2 setup of this saloon shows off the sporting DNA of this model, while the acres of leather and metal surround you in pure luxury.

Unfortunately, Aston Martin only tossed us these images and left any details out, so all we can do is look and speculate.

Drivetrain

2016 Aston Martin Lagonda Taraf Exterior
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According to a report from CAR, the new Lagonda Taraf sedan will carry a 5,935-cc, V-12 engine that produces around 600 horsepower. If that engine sounds familiar, it should; it is the same engine found in the Rapide S. In fact, the Lagonda Taraf sedan will ride atop the same VH platform as the Rapide that is properly stretched to fit the longer body.

Price and Availability

2016 Aston Martin Lagonda Taraf
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Aston Martin confirmed that the Lagonda Taraf will be built in limited numbers and only offered for sale in the Middle East. Only buyers that Aston Martin invites can purchase the Lagonda Taraf, and the price will remain confidential. Look s like we are looking at one expensive slab of metal, possibly in excess of $500k.

Competitors

Porsche Panamera

2014 Porsche Panamera High Resolution Exterior
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Not large enough to compete against other British-built luxury vehicles such as the Bentley Mulsanne, the Aston Martin Lagonda is more suited to take on the Turbo version of the Porsche Panamera.

Depending on what engine it will get under the hood, the new sedan will go against either the Panamera Turbo or the Turbo S. Both are motivated by a 4.8-liter V-8 unit with outputs rated at 520 horsepower and 516 pound-feet of torque and 570 horsepower and 553 pound-feet of torque respectively. The Turbo can hit 60 mph from a standing start in 3.9 seconds and reach a top speed of 189 mph, while the mighty Turbo S needs just 3.6 seconds to sprint to 60 mph before going all the way up to 192 mph.

As far as fuel economy goes, both are estimated to return 15 mpg city and 24 mpg highway. Pricing-wise, the Panamera Turbo retails from $141,300, while the Panamera Turbo S fetches at least $180,300.

2016 Aston Martin Lagonda SUV

2020 Aston Martin Lagonda SUV Exterior
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Introduced in 2009, the Lagonda SUV was received with mixed results, mainly being criticized for its unattractive looks. The concept was dubbed "the luxury car of the future" by Aston Martin CEO Ulrich Bez, but a production version has yet to be shown since the study debuted at the Geneva Motor Show five years ago.

Press Release

Aston Martin is today confirming a bespoke product programme for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.

2016 Aston Martin Lagonda Taraf
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As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon.

The stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand.

The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.

Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.

It will be hand-built by the finest craftsmen and women at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.

The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature.

Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”

Press Release November 13, 2014

Aston Martin CEO Dr Andy Palmer has unveiled the luxury British brand’s stunning new Lagonda super saloon – the latest in a proud line of saloons revered worldwide as ‘the finest of fast cars’.

2016 Aston Martin Lagonda Taraf Exterior
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Addressing an audience of media and VIP guests at the launch event in the exclusive Al Qasr Hotel, Madinet Jumeirah in Dubai Dr Palmer revealed that the Lagonda, which is being built in a strictly limited small series initially only for customers in the Middle East, will be known as the Lagonda Taraf in that market.

The return of Lagonda follows in the wake of other headline-grabbing projects by Aston Martin in recent years such as the creation of the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept.

Based on the brand’s almost infinitely flexible VH architecture, the new saloon draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre body panels.

2016 Aston Martin Lagonda Taraf Exterior
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It is hand-built by the finest craftsmen and women at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77 hypercar.

The new super saloon is being offered for sale by invitation only with precise pricing details remaining confidential.

Dr Palmer said: “It is a privilege to be here in Dubai to introduce the exceptional new Lagonda Taraf.

“The Lagonda nameplate has always had a particular appeal for our customers in the Middle East, and I’m sure those who take the opportunity to purchase the new Lagonda will be proud to own what will doubtless go on to become a piece of luxury automotive history.”

2016 Aston Martin Lagonda Taraf Exterior
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He added: “It is clear from the initial reaction to the car that interest from around the world is extremely high and I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets.”

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