The brand’s Q division offers more options than ever

Introduced in 2016 as a replacement for the long-running DB9, the Aston Martin DB11 is returning to the Geneva Motor Show exactly one year after its debut. This time around, the British firm is using the Swiss event to showcase the first DB11 tailored by Q, its personalization division. What’s more, the DB11 by Q also marks the debut of Aston Martin’s enhanced bespoke service, which now includes more options than ever.

Specifically, the Q division evolved into a multi-tiered offering that gives customers almost limitless opportunities to create their unique Aston Martin. The new collection includes exclusive paint and upholstery colors, and new material finishes and craft elements. These range from a unique leather quilt upholstery pattern to tinted wheel finishes with body-colored blades, as well as new wood and leather inserts inside the cabin.

The DB11 by Q will share the stage with two other fresh Aston Martin vehicles. Visitors will be able to take a closer look at the new Vanquish S, the most powerful and dynamic grand tourer to date, as well as the AM-RB 001 hypercar, which makes its European debut after going public for the very first time at the Canadian International Auto Show.

Continue reading to learn more about the Aston Martin DB11 Q by Aston Martin.

What makes the Aston Martin DB11 Q by Aston Martin special

2017 Aston Martin DB11 by Q High Resolution Exterior
- image 706414
2017 Aston Martin DB11 by Q High Resolution Exterior
- image 706415

So why is Aston Martin getting all excited about this DB11? Well, for starters it’s finished in an exclusive paint called Zaffre Blue. The hue is indeed special, as it appears to shift colors depending on the lighting. It’s very similar to standox, which isn’t exactly common on production cars. The paint is paired with gloss, satin twill, and forged carbon-fiber details, including the front splitter, side sills, rear diffuser, engine hood strakes, and side mirrors caps. The wheels are finished in blue and have carbon-fiber hubcaps. The color seems to be a tad lighter than the body, but it could be just the different metal it was applied on.

2017 Aston Martin DB11 by Q High Resolution Exterior
- image 706419
2017 Aston Martin DB11 by Q High Resolution Exterior
- image 706420
2017 Aston Martin DB11 by Q High Resolution Exterior
- image 706422
2017 Aston Martin DB11 by Q High Resolution Exterior
- image 706416
It's finished in an exclusive paint called Zaffre Blue. The hue is indeed special, as it appears to shift colors depending on the lighting. It's very similar to standox, which isn't exactly common on production cars.

More extra features can be found inside, starting with acres of Obsidian Black semi-aniline leather and "Q by Aston Martin" logos embossed on the headrests. There’s also Zaffre Blue detailing on the seats and door panels, as well as matching stitching on the center console and dashboard.

Q by Aston Martin also offers a color-matched, four-piece luggage set.

2017 Aston Martin DB11 by Q High Resolution Interior
- image 706417
2017 Aston Martin DB11 by Q High Resolution Interior
- image 706418
2017 Aston Martin DB11 by Q High Resolution Interior
- image 706423
More extra features can be found inside, starting with acres of Obsidian Black semi-aniline leather and "Q by Aston Martin" logos embossed on the headrests.

Open the hood, and you will be greeted by a carbon-fiber cover. However, don’t look for anything special underneath, as Q is only about looks. All told, the drivetrain is as standard as they get, bringing together the newly developed, 5.2-liter V-12 and an eight-speed ZF automatic transmission. The twin-turbo mill cranks out 600 horsepower and 516 pound-feet of torque, enabling the coupe to hit 62 mph from a standing start in 3.9 seconds. Top speed is set at 200 mph. Needless to say, it’s not like customers will complain about a lack of performance.

Pricing information is not available because it pretty much depends on how many options you request for your build, but expect to pay more than the $211,995 sticker.

Drivetrain Specifications

Engine 5.2-litre twin-turbo V-12
Horsepower 600 HP @ 6,500 RPM
Torque 516 LB-FT @ 1,500-5,000 RPM
0 to 60 mph 3.9 seconds
Top Speed 200 mph

Press Release

Aston Martin marks the 87th Geneva international Motor Show with a significant trio of major debuts.

In addition to being the global motor show debut of the acclaimed new Vanquish S – the most powerful and dynamic iteration of Aston Martin’s Super GT – the British luxury brand is also proud to announce the European show debut of the AM-RB 001. This ongoing collaboration between Aston Martin and Red Bull Advanced Technologies, the AM-RB 001 is a thrilling demonstration of technological innovation and design sophistication, resulting in a truly contemporary hypercar.

2017 Aston Martin DB11 by Q High Resolution Exterior
- image 706414

Finally, Aston Martin will be showcasing the marque’s enhanced Q by Aston Martin bespoke service with the unveiling of ‘Q by Aston Martin – Collection’ at Geneva. Aston Martin is pleased to announce a new era of tailor-made sports cars with the expansion of its personalisation service. Q by Aston Martin has evolved into a multi-tiered offering, giving customers almost limitless opportunities to create their own unique Aston Martin through enhanced levels of design and customer interaction.

Q by Aston Martin has grown substantially since it was established in 2012. ’We set strong foundations for the service and we’ve had continued success,’ says Marek Reichman, Aston Martin’s Chief Creative Officer, ’now we have the opportunity to work with our customers and take personalisation to a different level.’

2017 Aston Martin DB11 by Q High Resolution Exterior
- image 706415

Q by Aston Martin - Collection

The Q by Aston Martin - Collection brings an array of distinctive design touches to your Aston Martin. This selection of exclusive trim and enhancements can be added to your Aston Martin at the point of specification and installed and hand-finished at the luxury marque’s Gaydon headquarters. Going above and beyond the standard options list, Collection includes exclusive paint and upholstery colours, material finishes and craft elements. These range from a unique leather quilt upholstery pattern to tinted wheel finishes that incorporate body-coloured blades to the diamond turned spokes, as well as the use of new wood and leather interior elements.

2017 Aston Martin DB11 by Q High Resolution Interior
- image 706417

DB11 Q by Aston Martin

The range and breadth of the new Q by Aston Martin - Collection is demonstrated by the exclusive DB11 showcased at the upcoming 2017 Geneva Motor Show. DB11 Q by Aston Martin is finished with exclusive Zaffre Blue paint, paired with gloss, satin twill and forged carbon fibre details including - front splitter, side sills, rear diffuser side strakes, bonnet strakes and door mirrors. Inside, the upper and lower cabin environments are cloaked in swathes of Obsidian Black Semi-Aniline leather, with the Q by Aston Martin Logo embossed on the headrest. While carbon fibre wheel centres and engine cover add subtle touches. The colour matched four-piece luggage set is also available through Collection.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: