British automaker’s first SUV gets the bespoke treatment

Other than Bentley’s Mulliner division, Aston Martin’s Q by Aston Martin bespoke division is arguably one of the best custom arms among all the luxury car brands in the business. Q by Aston has been responsible for some of the most provocative special edition Aston Martins in recent memory, and now that the brand’s first-ever SUV is on the market, Q by Aston is flexing its muscles yet again. The Aston Martin DBX by Qmarries all the qualities of what a special edition Aston Martin should look like. It’s dripping in the kind of bespoke goodness that Q by Aston stakes its name on. The Aston Martin DBX by Q by Aston Martin makes its world debut at the 2020 Geneva Motor Show.

Fancy and stealthy exterior brings out a proper amount of aggression

2020 Aston Martin DBX by Q Exterior
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Aston Martin is getting an early start showcasing the DBX crossover, and who better to give us a bespoke taste of what we can expect from the automaker’s first foray into the land of SUVs than Q by Aston Martin?

To be clear, the Aston Martin DBX by Q isn’t a traditional special edition model, or at least not in the same vein as some of Q’s previous works. More than anything else, this Geneva-bound DBX is a showcase of what we can expect from the British automaker’s custom arm. We are, after all, talking about ‘bespoke’ in its purest form, and nobody does it better than Q by Aston. Remember what Q by Aston did to the One-77 back in 2013? That one-off creation came with tons of carbon fiber, a header-mounted, track-day HD video camera, and a luggage rack, among other goodies.

2020 Aston Martin DBX by Q Exterior
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The DBX crossover isn’t as fancy, but it’s also dotted with a generous hike in premium materials and fancy accessories, all meant to increase its stature as a rare breed of model. In this case, Aston’s creative director, Marek Reichmann, spearheaded the development of the DBX by Q, dressing the premium crossover in the kind of stealthy package that will undoubtedly catch the eye of most prospective customers. It helps, too, that the press photos are suitably moody in their treatment. This early, Aston’s giving us a peek into a specific kind of look for the DBX, and we’re all for it. The satin Xenon Gray paint finish fits the crossover like a glove.

Throw in the carbon fiber trim scattered throughout the exterior and the black anodized tread plates and you have a look that’s hard to turn away from.

You can do without the silk plaques, but if you’re already all aboard this level of ostentatiousness, you might as well throw that in, too. A set of 22-inch gloss black wheels completes the DBX by Q’s stealthy look.

The Interior is the Epitome of Attention to Detail and Exclusivityr

2020 Aston Martin DBX by Q Interior
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Like most of Q by Aston Martin’s past projects, the full scope of its capabilities can be seen inside.

It comes as no surprise that the interior of the Aston Martin DBX is loaded with exclusive touches, none more exclusive than the carbon fiber trim found in the center console.

According to Aston Martin, the carbon fiber trim that Q by Aston applied center console is comprised of 280 layers of carbon fiber — yes, 280 layers — that was laid by hand and curd for 12 hours before getting machined on a five-axis mill for a whopping 90 hours. This is the kind of exclusivity and attention-to-detail that Q by Aston Martin is known for. Using a fixe-axis mill for machining purposes is not only tedious, but it also costs a lot of money. These machines cost at least $100,000 and if you’re Aston Martin, the machines you have are probably those of the more complex and sophisticated variety.

2020 Aston Martin DBX by Q Interior
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That’s not the only carbon you’ll find in the DBX’s interior, proving that Aston’s level of commissioning knows no bounds. The crossover’s door inserts and dashboard all carry carbon fiber trim as well. To the extent of what Q by Aston Martin is capable of, you’re not going to run out of options to choose from to dress up a crossover that carries a starting price of $189,000. You might, however, run out of money if you decide to go all-out on the customization. Then again, that’s a different discussion altogether.

No engine upgrades, but the DBX is already more than capable

2020 Aston Martin DBX by Q Exterior
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Like with most of Q by Aston Martin’s works on previous Aston models, the DBX Q by Aston Martin does not have any engine or performance upgrades.

The Mercedes-AMG-sourced, 4.0-liter, twin-turbocharged V-8 engine produces a muscle-flexing 542 horsepower and 516 pound-feet of torque. The engine connects to a nine-speed automatic transmission, which, in turn, sends power to all four wheels. This setup helps the DBX accelerate from 0 to 60 mph in just 4.5 seconds before peaking at a top speed of 181 mph. Imagine the kind of fun you can have with the DBX when you can play around with its five — GT, Sport, Sport Plus, Terrain, Terrain Plus — driving modes.

The crossover also comes with a 48-volt electric active roll system that you’ll probably not even realize is there. Just know that when you’re putting the DBX through its paces, the system counteracts body roll under hard cornering, among its other functions. You should be happy that the DBX comes with that feature.

2020 Aston Martin DBX by Q
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All told, the DBX comes with a potent engine that can compete with some of its more established rivals. The Bentley Bentayga, for example, comes with a similarly sized 4.0-liter, twin-turbo V-8 that produces the same 542 ponies. The Bentley, though, has an extra 52-pound-feet of torque over the DBX. It’s not a lot, but it’s not peanuts, either. Regardless, the DBX can still hold its own against a model like the Bentayga. The latter can sprint from 0 to 60 mph in 4.4 seconds. That’s only 0.1-second faster than the DBX.

Given that Q by Aston Martin doesn’t work on engine upgrades, you can still get your fix through aftermarket means. A handful of tuners are already preparing tuning packages for Aston’s first-ever crossover. German tuner Lumma Design just announced its first tuning kit for the DBX, and while engine upgrades weren’t detailed, you can be sure that, by the tuner’s reputation, an engine upgrade will be available.

2020 Aston Martin DBX specifications
Engine AMG-sourced 4.0-liter twin-turbo V-8
Power 542 hp
Torque 516 lb-ft
Gearbox 9-speed auto
0-60 mph 4.2 s
Top speed 181 mph

Prepare for your wallets to stretch if you want Q by Aston Martin to work on your DBX

2020 Aston Martin DBX by Q Exterior
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Like most models created by Q by Aston Martin, there is no set price on any custom work done by Aston’s custom division.

We know that the DBX’s price starts at $189,900. That doesn’t include all the options that Aston Martin offers on its own. Go crazy on that part, and you might be staring at a bill approaching $250,000, if not more.

The same situation could happen if you ask Q by Aston Martin to customize your DBX. The custom division offers three levels of enhancements, beginning with simple accessories and then proceeding to unique-to-Q options. Opt for the full commission and that’s where the dollars start flying. Heck, if you want the interior of your DBX to match the plaid trousers you’re wearing, you can do that, provided that you have the kind of scratch to afford it.

Final Thoughts

2020 Aston Martin DBX by Q Exterior
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Here’s what you need to know about Q by Aston Martin. There is nothing that Aston Martin’s personalization division can’t do. Ok, that might be stretching it a little bit, but if you’ve seen some of the division’s past works, you know what I’m talking about. The level of detail and exclusivity is unmatched in the business, though Mulliner can make a case of its own. Look back at some of its previous works — the 2014 Aston Martin DB9 Volante by Q is another stunning example of the program’s capabilities — and you’ll see what I’m talking about.

I have no doubt that Q by Aston Martin can create the same level of sophistication for the DBX as it has done in past projects. The Geneva-bound showpiece is already previewing one super exclusive feature with the carbon fiber trim interior. If you think that’s the last of it, then you’ll need to pay more attention to what Q by Aston Martin is capable of. When it comes to in-house customization, nobody does it better.

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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