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2019 Was a Bad Year For Aston Martin and At Least One Model is Paying the Price

2019 Was a Bad Year For Aston Martin and At Least One Model is Paying the Price

With slumping sales comes a cost-cutting program that could change everything

Despite the introduction of the DBX, 2019 was a very tough year for Aston Martin, which posted a pre-tax loss of $118 million through September of 2019. Now, Aston Martin has warned that its annual profit for 2019 will be cut in half, while Reuters is reporting that December sales were so disappointing that wholesale volumes dropped by seven percent in 2019. All told, annual profits for 2019 (converted from GBP to USD) will sit between about $170 million and $182 million - a far cry from the company’s $325 million profit in 2018.

Financial figures being what they are, that means there are going to be some big financial changes for the company in 2020, including a cost-cutting program that puts at least one model on the guillotine.

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2020 Aston Martin Rapide E

2020 Aston Martin Rapide E

The company’s first production EV; limited to only 155 units

The Aston Martin Rapide E is an all-electric version of the British company’s four-door sedan. Previewed by a concept called the Rapide E in 2016, the production model made its debut three years later at the 2019 Shanghai Auto Show. The Rapide E ditches the familiar 6.0-liter V-12 engine in favor of a battery pack and a pair of electric motors, but it generates notably more power than its gasoline sibling. The Rapide E is also the company’s first electric vehicle.

Finally ready for production after several years of development, the Rapide E brings together the craftsmanship and exclusivity of the Rapide nameplate with zero-emission performance thanks to Aston Martin’s collaboration with Williams Advanced Engineering. The latter provides battery systems for Formula E cars, so it has extensive know-how of high-performance electric drivetrains. Although production of the Rapide E is limited to less than 200 vehicles, it introduces the brand to the all-electric market before Lagonda will take over as a zero-emission luxury brand.

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The 2020 Aston Martin Rapide E Has Finally Been Exposed to the World and You Can Order One Now!

The 2020 Aston Martin Rapide E Has Finally Been Exposed to the World and You Can Order One Now!

Aston Martin announces its participation in the all-electric automotive future

Aston Martin has finally revealed the Rapide E at the 2019 Shanghai auto show after teasing it for months. It’s the all-electric version of the four-door Rapide that comes with fast charging, over 200 miles range on a single charge, and performance to match (and even surpass) what the V12-powered Rapide can muster.

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Everyone's Going Electric, Including James Bond Himself

Everyone’s Going Electric, Including James Bond Himself

007’s new ride will be the Aston Martin Rapide E

As good as he is at foiling international criminals from their evil schemes, not even James Bond himself can stop the onslaught of electrification in the auto industry. Proof of that lies in the next Bond film where 007’s ride-of-choice will be the Aston Martin Rapide E. The British automaker’s first-ever electric car joins a long list of Aston Martin models to appear in a James Bond film. The yet-to-be-titled Bond movie — it’s working title is Bond 25 — is scheduled to release in April 2020. It’s the 25th movie in the long-standing franchise, so you can expect it to have no shortage of surprises, including the array of gadgets and weapons that will be included in the Rapide E’s arsenal.

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2019 Aston Martin Lagonda All-Terrain Concept

2019 Aston Martin Lagonda All-Terrain Concept

Aston Martin’s all-electric future

The Lagonda All-Terrain Concept is a zero-emissions concept vehicle set to break cover at the 2019 Geneva Motor Show. Built by Aston Martin as the brands first all-electric SUV, it follows the Lagonda Vision Concept from 2018 and will eventually inspire a production model.

We don’t know much about the All-Terrain concept at this point, but Aston Martin did release a teaser photo that shows some the Lagonda’s front fascia. Although it was originally rumored that Lagonda’s first SUV will go against the Rolls-Royce Cullinan, it seems the Brits are actually preparing a sportier crossover that’s smaller than Rolls-Royce’s massive hauler. Stay tuned for an update from the Geneva Motor Show.

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You Can Now Pay to Have an EV Powertrain Bolted into Your Classic Aston Martin

You Can Now Pay to Have an EV Powertrain Bolted into Your Classic Aston Martin

And, the process is completely reversible too

Although a noble thought by Aston Martin, this basically kills the whole point. Wondering what we are talking about? Aston Martin Works plans to protect the classic cars in the future by allowing them to live as Zero Emission Vehicles (ZEVs). It has produced the first model under its plan called the Heritage EV Programme.

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Aston Martin Valkyrie Could Come with the World's Most Powerful Naturally-Aspirated Engine!

Aston Martin Valkyrie Could Come with the World’s Most Powerful Naturally-Aspirated Engine!

Meet the new beast in town

The Aston Martin Valkyrie has been a surprise element from a long time. This ambitious project from the British marque is essentially a road-legal version of a Le Mans prototype racer. The $3.3 million hypercar has been teased on multiple occasions and always left us so close to the real thing. Now, Cosworth has confirmed that the Valkyrie will have the world’s most powerful N/A engine ever equipped in a street-legal car. The engine supplier said that the Valkyrie will be offered with an all-atmosphere V-12 unit producing around 1,100 horsepower!

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The 2020 Aston Martin Rapide E is Getting Exclusive Tires From Pirelli

The 2020 Aston Martin Rapide E is Getting Exclusive Tires From Pirelli

Those special P-Zero tires should help the Rapide E achieve its performance claims

Pirelli’s been busy outfitting electric cars with its P Zero tires, but one specific EV model is getting the special treatment from the Italian tire maker. That EV is the long-awaited Aston Martin Rapide E. Not only is the Rapide E the first electric car to come out of Aston Martin, it’s also wearing a set of special P Zero tires that Pirelli created specifically for the Rapide E. The exclusive tires should help Aston Martin’s EV achieve its promised performance numbers when it goes on sale sometime in the fourth quarter of 2019.

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Aston Martin's All-Electric Rapide is Arriving Next Year!

Aston Martin’s All-Electric Rapide is Arriving Next Year!

It’s packing 602 horsepower and has a range of 200 miles

Aston Martin has officially confirmed the arrival of the all-electric Rapide E sports sedan. The British automaker’s first-ever all-electric model will be launched in the final quarter of 2019. Only 155 units of the Rapide E will be built, each selling at a still undisclosed price tag. In addition to announcing the four-door EV’s launch timetable, Aston Martin also dropped a handful of information about the electric car, including its power and performance capabilities.

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Aston Martin Reveals the 800-Volt Battery for the Upcoming 2019 RapidE

Aston Martin Reveals the 800-Volt Battery for the Upcoming 2019 RapidE

It could potentially be the first of its kind in the auto industry

Aston Martin’s road to electrification took a major step last week when CEO Andy Palmer officially unveiled the automaker’s first production battery for the upcoming RapidE electric car. The battery will run the 800-volt system, which, according to Palmer, is likely to be the first of its kind in the industry once the RapidE goes into production in 2019. If that timetable holds, Aston Martin expects to deliver around 155 units of the RapidE before the end of next year.

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Aston Martin CEO Throws Shade at Dyson, Calls Its Targets "Unachievable"

Aston Martin CEO Throws Shade at Dyson, Calls Its Targets "Unachievable"

He might as well be talking to all startup manufacturers

Add Andy Palmer to the list of people who are skeptical about Dyson’s ambitious timetable to roll out an electric car by 2020. The Aston Martin CEO made his opinions known in a conversation with Autocar, highlighting some underlying issues that all startup automakers face when they try to break into one of the most competitive industries in the world. Dyson, according to Palmer, isn’t exempt from these issues, especially when it’s trying to achieve its goals on an accelerated timetable.

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Aston Martin's Electric Future Gets Green Light

Aston Martin’s Electric Future Gets Green Light

All-electric RapidE gets nod for 2019 launch

Aston Martin’s plan to build a seven-model range is well-documented, and one of those models has just been given the go-ahead for production. Look out, because the Aston Martin RapidE is finally headed to production. The all-electric sports sedan was first unveiled in concept form back in 2015. From the start, the company had plans to move it past prototype phase and turn it into an actual production model. Two years later, and we finally have a definite timetable from the British automaker.

The full details are still unclear at this point, but from what’s been revealed, it’s looking like we’re two years away from seeing a production version of the all-electric grand tourer. A 2019 timetable has been set for the launch. The RapidE will be developed jointly between Aston Martin and Williams Advanced Engineering. This development is notable because the original plan for the RapidE was for it to be a partnership between the British automaker and Chinese company LeEco. The latter, however, has been mired in financial problems brought about by its ambitious start-up, Faraday Future. With LeEco no longer in the picture, Aston went back to its original partner Williams, which actually had a hand in developing the 2015 concept. Regardless of who it is, what’s important is the RapidE is finally happening. Now we get to see what Aston Martin’s electric car future is going to look like.

Continue after the jump to read the full story.

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Aston Martin Eyes EV Future For James Bond

Aston Martin Eyes EV Future For James Bond

Britain’s secret weapon could be driving an electric car in the future

Aston Martin’s push for electrification is well-documented, as are the intentions of a lot of other automakers in the world. The British automaker’s case for putting more emphasis on EV models has allowed it to partner with the likes of investment firm ChinaEquity in the development of an electric version of the Aston Martin Rapide. It’s also working on an all-electric DBX SUV. Now, it appears that Aston’s taking its commitment on EVs to another level by essentially predicting that its most famous ambassador will be driving Aston EVs in the future.

Bond. James Bond. Yes, the fictional British secret agent who is best known for driving Astons and thwarting global catastrophe may turn in his traditional luxury rides of choice in favor of versions of the electric persuasion. Speaking with CNBC, Aston Martin CEO Andy Palmer, who himself is a champion for the electric cars, indicated that an electric vehicle very well be in the future or Britain’s secret weapon. Palmer added that Bond would be able to handle the complexities of an electric car because its capacity to boast a ton of torque and lightning-quick acceleration would be perfectly suited for the secret agent’s “act now, ask questions later” mentality.

If Aston Martin continues down this path with the same vigor and determination that Bond traditionally displays when he’s trying to save the world, we might as well see the agent turn up in the RapidE or the electric DBX SUV in the near future. After all, Aston Martin has been the car of choice for James since 1964’s Goldfinger when he drove the Aston Martin DB5 straight into automotive immortality. Most recently, he was driving the DB10, a car that Aston Martin built specifically for his use in the 2015 movie Spectre.

James Bond driving an electric car? It definitely doesn’t sound as strange as it once did.

Continue after the jump to read the full story.

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Aston Martin Announces Partnership With Chinese Tech Firm LeEco

Aston Martin Announces Partnership With Chinese Tech Firm LeEco

Both companies will work on bringing the RapidE electric concept to the market

Aston Martin has officially jumped headfirst into the electric vehicle market. The British automaker took that big step after announcing its partnership with LeEco, a Chinese tech company known for is affiliation with electric carmaker Faraday Future.

The plan now calls for both sides to continue developing the production version of the RapidE Concept with an eye towards seeing it hit the market by 2018. It’s a job that’s far easier said than done, but the two are banking on a working relationship that has existed before. The two have worked together numerous times in the past, including LeEco providing its LEtv Internet of the Vehicle (IOV) system for the Aston Martin Rapide S. They’ve also been working together in developing low-emission vehicle technologies, something that will no doubt prove useful with this new partnership in place to bring the RapidE to market.

The announcement also included hints of a “potential” three-way partnership between the two companies and Faraday Future, the start-up brand that plans to build its own line of electric vehicles.

It’s no secret that automakers from all corners of the world have already invested heavily in the development of electric cars. Aston Martin, though not as big as the likes of Ford, Volkswagen, or General Motors, is looking to get a piece of that pie, especially in the Chinese market where its partnership with LeEco could provide the gateway towards establishing the RapidE as a viable option for Chinese customers.

The timetable set by the two companies to have the production RapidE out in the market by 2018 fits into the Chinese government’s own plan to have five million electric cars by 2020. Incentives have already been put in place by the government to encourage Chinese buyers to opt for EVs and if the RapidE’s production timetable is met, it could prove to be an attractive option for a market that has proven to embrace premium brands like Aston Martin.

Continue after the jump to read the full story.

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2016 Aston Martin RapidE Concept

2016 Aston Martin RapidE Concept

Rumors about Aston Martin planning to develop an all-electric sedan based on the Rapide S have been around the Interwebz for a few months now, but the Brits have yet to confirm that a production model is indeed underway. That changed today, when Aston Martin showcased the RapidE concept in London.

The electric sedan was unveiled outside Lancaster House, the venue for a meeting between Prince William, Duke of Cambridge, Catherine, Duchess of Cambridge, and President of The People’s Republic of China, Xi Jinping. Though it may seem awkward, the unveiling was carefully planned, as the RapidE project is financially back by ChinaEquity, an investor in Invest Industrial — one of Aston Martin’s owners. The Shanghai-based company is believed to be pouring up to £50 million in the RapidE, which will be aimed primarily at the Chinese market.

“We see luxury electric vehicles as an intrinsic part of our future product portfolio and welcome ChinaEquity into the next phase of study for the project development, said Aston Martin CEO Andy Palmer. “The exciting RapidE concept tangibly demonstrates the capability and ambition of Aston Martin towards developing low- and zero-emission sports cars.”

During the Lancaster House event, Aston Martin and ChinaEquity announced an agreement to explore the development of a production version of the RapidE concept, which could arrive in dealerships sometime in 2017.

Continue reading to learn more about the Aston Martin RapidE Concept.

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Aston Martin Plans to Electrify Its Lineup

Aston Martin Plans to Electrify Its Lineup

As battery technology continues to evolve, hybrid and all-electric vehicles have become increasingly popular. That being said, I am pleased to announce that Aston Martin is the next manufacturer to step up to the plate. In a recent interview, Andy Palmer – CEO of Aston Martin – announced that the company plans to step into the all-electric market and produce a battery-powered variant of the Rapide by 2017. Shortly after that, we’ll see a battery-powered DBX crossover grace showroom floors as well.

During the interview, Palmer reflected on Volkswagen AG’s recent diesel scandal and spoke on the effect it has on the group of companies. “It means our customers aren’t going to trust us for a while,” he said. “It also means that time is up for the diesel.” Aston Martin is a V-12 engine company, so the idea of Aston Martin following the industry standard of downsizing and turbocharging just seems ludicrous. “We’re talking about an electric Aston Martin with between 800 and 1,000 horsepower – imagine having all that torque on demand,” He said. “You’ve got to do something radical. Electric power gives you that power. It gives you that torque.”

Palmer recognizes that the company will have to overcome the common range anxiety that currently comes with battery-powered vehicles, but that’s a lot easier than the anxiety that comes with hydrogen-powered vehicles. Because electricity is widely available, and most electric vehicles can charge via a standard outlet, Palmer believes battery-powered vehicles will prevail as technology improves, and manufacturing costs drop.

Continue reading for the full story.

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Aston Wants An All-electric Rapide With 800 HP By 2017

Aston Wants An All-electric Rapide With 800 HP By 2017

The sad truth about current electric car technology is that really great electric cars are very expensive, and will continue to be for some time, barring some sort of miracle. Tesla is as successful a company as it is because it accepted this limitation and simply built luxury cars, at least to start with. Other luxury brands are now starting to wonder whether they’re losing out on some of the market, and Aston Martin made the announcement at Pebble Beach that there would be an all-electric version of the 2014 - 2105 Aston Martin Rapide S starting production in 2017.

This may look like an attempt to compete directly with the 2015 Tesla Model S, but the Rapide EV will cost about the same as the gasoline-powered version of the car, which starts at $205,000. So it will be noticeably pricier than the Tesla Model S, as it tops out at $142,000, with Aston saying that the Rapide could get up to $250,000 with various options. Aston won’t skimp on the performance either, and you can expect 800 horsepower being sent to all four wheels, as well as a 200-mile range. Aston will also follow this up with an electric version of the 2015 Aston Martin DBX crossover concept.

Continue reading for the full story.

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Aston Martin Plans Lineup Expansion

Aston Martin Plans Lineup Expansion

Aston Martin chief exec Andy Palmer wants to expand the British automaker’s catalog to encompass up to seven different models, including a few powered by all-electric and hybrid drivetrains. 

Palmer spoke with the UK-based publication Autocar at the Nurburgring 24-hour enduro race last month, saying that while the marque’s current engine configurations would not necessarily get the axe outright, AM’s intentions involve the utilization of electrification rather than downsizing when it came to future powerplant choices:

“I see in our future obviously V-12s, V-8s and probably battery-electric cars,” Palmer said. “As time evolves, there’s probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I’d rather put a hybrid in there than an in-line four-cylinder.”

The statement coincides with mounting pressure from a variety of sources that to force Aston Martin to evolve, both as a brand and technologically. Those pressures include more stringent average emissions standards and the need to sell above the luxury carmaker’s traditional 7,000-units-per-year sales goals.

Regarding the 7,000-units-per-year figure, Palmer said, “It doesn’t work as a business model. It hasn’t worked for Aston Martin, as we have been bankrupt seven times. We didn’t find the solution.”

Palmer went on to say AM couldn’t “afford the multi-billion-dollar bill to engineer all of the active safety-connected car and autonomous car regulatory things that are coming along,” adding, “You either buy them, or you belong to a group that owns them. We don’t want to belong to a group that owns them, so therefore we’ve got to buy them.” However, Aston’s strategic partnership with Daimler, which owns a five percent stake in the British company, opens up access to the tech for Aston, which Palmer says can be mutually beneficial: “It works for Daimler and it works for us.”

Continue reading for the full story.

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Aston Martin Wants Electric Rapide In Two Years

Aston Martin Wants Electric Rapide In Two Years

The Aston Martin Rapide may be on its way out now — soon to be replaced by a new sedan with a Lagonda badge — but that doesn’t mean the nameplate won’t receive a few upgrades as its lifecycle comes to an end. In fact, according to company CEO Andy Palmer, the Rapide is set to become Aston Martin’s first production car with an electric drivetrain.

Speaking to Car and Driver at the 2015 New York Auto Show, Palmer said Aston Martin already "green-lighted a technical study for Rapide EV," which would be a pure electric car with no range extender. The zero-emissions sedan will arrive in about to two years. Unfortunately, Palmer declined to reveal specifics like range and charge times, but he did hint the Rapide EV could have... hold on tight... 1,000 horsepower.

Tesla Motors, you’ve been warned!

Needless to say, the electric Rapide is part of the company’s plan to reduce its carbon footprint without axing the fabulous 5.9-liter V-12 engine spread across its lineup.

"From the compliance perspective, if we as a sports car company want to continue to make V-12s — I’d hate to be the guy that killed the Aston V-12 — then we can make the V-12 itself meet the emissions requirement, but you can’t expect your fleet average to be very good. So if you’re going to make your fleet average really good you have to have a low- or zero-emissions car," he added.

No word on whether the Rapide’s successor will also have an electric version.

Continue reading to learn more about Aston Martin’s future electric Rapide.

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2015 Aston Martin DBX Concept

2015 Aston Martin DBX Concept

Two of my favorite cars of all time are the Porsche 959 and the AMC Eagle (even more so in SX/4 guise), so I’ll have to admit to being a little giddy when I first saw pictures of the Aston Martin DBX. I mean, what’s not to love about an all-wheel-drive Aston Martin coupe with plenty of ground clearance? Defying conventional Aston Martin logic even further, the DBX is also the first suggestion of an all-electric vehicle from the Gaydon-based automaker.

At this point, there’s no clue what Aston Martin has in mind for the DBX Concept, but with high-lux automakers like Bentley, Maserati, Lamborghini and Rolls-Royce all getting in on (or at least considering) the SUV segment, the DBX would be a unique way for Aston Martin to join the party without angering brand loyalists too much. There is also the chance that the design is a styling exercise hinting at a future production performance grand touring car, or it’s just a way to bring Aston Martin into the EV conversation. All are possibilities, but only time will tell which, if any, proves to be true.

Continue reading to learn more about the Aston Martin DBX Concept.

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Aston Martin Volare

Aston Martin Volare

This Aston Martin Volare is the next evolution of English sports car craftsmanship because not only does it combine a sleek new shape with the Aston Martin’s modern design, but underneath there four electric motors that are being fed go juice by a high power fuel cell stack located between the front seats centrally locating the weight as close to the ground as possible for enhanced performance while outside it looks like someone pushed down on the base of the wind shied of a Vantage, sharpening up the profile before transplanting a set of bold wings from a One-77 onto this innovative Aston Martin design.

If it were chocolate it would be good enough to eat, and it possibly could be because this isn’t the latest concept from Gaydon this a scale model from future automotive design master James Trim, we are referring to the days ahead because Mr. Trim is only a 23 year old recent graduate of Coventry University in England with a degree in Automotive Design and a quick look at his portfolio will quickly tell you that this kid is going places.

It’s an interesting idea that James is showing, creating design concepts specifically tailored for certain manufacturers. As every ten year old boy who ever got bored with a pen in his hand will tell you that it is hard to come up with a good looking design that is truly unique, most often the more memorable cars are shaped out of packaging and aerodynamic necessity something that only develops as the parts come together. But James Trim has a good shot at replacing Chris Bangle with his BMW Z1 roadster design study or even at Audi with his cute little A0 super compact city car, the only thing he would have to do is learn to speak German.

A word from the designer after the jump.

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