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2019 Was a Bad Year For Aston Martin and At Least One Model is Paying the Price

2019 Was a Bad Year For Aston Martin and At Least One Model is Paying the Price

With slumping sales comes a cost-cutting program that could change everything

Despite the introduction of the DBX, 2019 was a very tough year for Aston Martin, which posted a pre-tax loss of $118 million through September of 2019. Now, Aston Martin has warned that its annual profit for 2019 will be cut in half, while Reuters is reporting that December sales were so disappointing that wholesale volumes dropped by seven percent in 2019. All told, annual profits for 2019 (converted from GBP to USD) will sit between about $170 million and $182 million - a far cry from the company’s $325 million profit in 2018.

Financial figures being what they are, that means there are going to be some big financial changes for the company in 2020, including a cost-cutting program that puts at least one model on the guillotine.

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The Benefits and Downfalls of Aston Martin's Decision to Build the DBX from Scratch

The Benefits and Downfalls of Aston Martin’s Decision to Build the DBX from Scratch

The DBX definitely won’t be offered with a V-12, but that’s not the only bad side to things.

When Aston Martin set out to build the DBX, it had two choices: borrow a platform from Daimler or develop its own bespoke platform. Aston Martin decided to take the road less traveled and started designing its very first SUV from a clean sheet. There’s a lot of good that comes out of AM’s decision to build its own platform, but there’s some bad involved in it as well.

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2021 Aston Martin DBX Picture Gallery

2021 Aston Martin DBX Picture Gallery

Aston’s first SUV could be a hit, even if it costs a small fortune

After a long and illustrious 106 years on the market, Aston Martin has finally released its first SUV, dubbed the DBX. As a competitor for models like the Rolls-Royce Cullinan and Bentley Bentayga, research and development took longer than expected, but the result is phenomenal. The DBX rides on its own dedicated SUV platform – something that’s completely unheard of until now – and is composed of bonded to make it as light as possible and impressively stiff.

What makes it stand out visually is that Aston Martin borrowed some DNA from its existing sports cars, which is why the DBX sports the signature DB radiator grille and frameless doors, for example. Aston even went so far as integrating the DRLs into the aerodynamic ducts in the front fascia, further improving aerodynamics. A rear wing rounds out the rear and looks quite spicy sitting above that unique and extremely thin taillight strip that runs across the rear hatch.

While the exterior sports a lot of sports car DNA, the interior was designed with the goal of redefining luxury. Aston Martin claims that the DBX offers class-leading headroom and legroom, yet it features sports seats. Those, by the way, are wrapped in full-grain leather. A 12.3-inch digital instrument cluster resides ahead of the steering wheel while a 10.25-inch display handles infotainment duties. Of course, the DBX wouldn’t be suitable for the segment it competes in without decent cargo room, so you get 22.31 cubic-feet, but with 40:20:40 folding rear seats, the space increases drastically on demand.

Under the hood, the DBX is actually all DB11 as it features the same 4.0-liter, twin-turbo, V-8 that’s good for 500 horsepower and 516 pound-feet of torque. With this kind of power, you’ll get up to 60 mph in 4.5 seconds on the way to a top speed of 181 mph. The DBX goes on sale in late-spring of 2020 with a Lamborghini Huracan-like price of $189,900.

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The Aston Martin DBX Is Cool, but Wouldn't You Rather Have a Lamborghini Huracan?

The Aston Martin DBX Is Cool, but Wouldn’t You Rather Have a Lamborghini Huracan?

The Lambo is only marginally more expensive

The 2021 Aston Martin DBX debuted as the company’s first-ever SUV at the 2019 Los Angeles Auto Show. As expected, the 2021 DBX is a high-performance luxury crossover that shares underpinnings and a beefed-up V-8 engine borrowed from the DB11 and Vantage. It’s as cool as coupe-style luxury crossovers get, but it’s also highly expensive at $192,986 before options. And that’s almost as much as a Lamborghini Huracan.

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Aston Martin DBX Lifestyle Accessories

Aston Martin DBX Lifestyle Accessories

There’s a lifestyle package for all your discerning lifestyle needs

The Aston Martin DBX doesn’t come out until December, but this early, Aston Martin is already curating the image of its new crossover as a lifestyle-oriented SUV that also happens to have a 4.0-liter twin-turbocharged V-8 engine that produces 542 horsepower and 516 pound-feet of torque. The British automaker is doubling down on that plan with the release of a full range of lifestyle accessories, each of which is based on specific lifestyle needs. All told, Aston Martin created 11 different packages with each package offering something unique to the table. There’s a package catered for off-road adventures. There’s a package catered for the snow. There’s even a package catered for your pets. These packages are as detail-specific as they come, and once the DBX hits the market, you can choose which one suits your personality and lifestyle the best.

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Everything We Know About the Aston Martin DBX

Everything We Know About the Aston Martin DBX

The Aston Martin DBX is coming with the likes of Bentley Bentayga and Lamborghini Urus in its crosshairs

We’ve all heard by now that Aston Martin will build an SUV. In fact, the upcoming DBX - that’s the name Gaydon chose for its first-ever high-riding vehicle - has revealed some of its intricacies, but even so, there’s still more of what we don’t know than what we actually know about it.

The DBX comes as a surprise move from Aston Martin and although you might not see it like that since every carmaker is churning out high-riding vehicles these days, the company’s CEO was very adamant that the company won’t build such a car because SUVs are boxes and boxes aren’t beautiful. The statement dates back to 2015 when Andy Palmer seemed to wage a war on SUVs, saying that “our [Aston Martin’s] DNA doesn’t allow us to go there” and “you cannot make a beautiful SUV, it’s impossible.” Oh, well, little did we know.

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Aston Martin DBX to be built at St Athan

Aston Martin DBX to be built at St Athan

Aston Martin already created 200 jobs by opening its new Wales factory located on the grounds of former military airfield

Aston Martin may be late to the SUV party but the British automaker is doing everything it can to ensure that the DBX will be a success right out of the box. It’s even opening a brand-new facility that will, at first, focus only on making the DBX before also assembling all of the Lagonda models. The new factory located in Saint Athan, Wales, will eventually employ up to 750 people, most from around the Vale of Glamorgan area.

While production for the DBX will kick-off in earnest in the first half of 2020, Aston Martin used the unveiling of its new plant to also show to the press what has to be the production-ready version of its SUV, albeit covered in red-and-black camouflage. The version we’ve seen testing at the Nordschleife and the Arctic Circle among other places in the past year or so was a prototype but the body we can see on the new mule displayed at Saint Athan is the real deal that people will see in late 2019 when the official launch event will take place.

The Aston Martin DBX will soon become the newest member of a very popular niche, one that was, basically, made popular some 15 years ago when Porsche launched the Cayenne. The luxury and sports car establishment might’ve laughed at the news that Stuttgart’s sports car maker, famed for building the 911 for decades, lost its way and started building SUVs but, soon enough, the market demanded more super-fast and super-luxurious options and Bentley, Maserati, Land Rover, and even Lamborghini answered the call of the masses and came forth with their own SUVs. Ferrari is also expected to entertain its wealthy clientele with a high-riding Prancing Horse named the Purosangue, so Aston Martin’s decision to create the DBX feels normal once you take a step back and look at the whole picture. On top of that, sales of these models are what enable these manufacturers to continue to make sports cars and supercars.

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2020 Aston Martin Rapide E

2020 Aston Martin Rapide E

The company’s first production EV; limited to only 155 units

The Aston Martin Rapide E is an all-electric version of the British company’s four-door sedan. Previewed by a concept called the Rapide E in 2016, the production model made its debut three years later at the 2019 Shanghai Auto Show. The Rapide E ditches the familiar 6.0-liter V-12 engine in favor of a battery pack and a pair of electric motors, but it generates notably more power than its gasoline sibling. The Rapide E is also the company’s first electric vehicle.

Finally ready for production after several years of development, the Rapide E brings together the craftsmanship and exclusivity of the Rapide nameplate with zero-emission performance thanks to Aston Martin’s collaboration with Williams Advanced Engineering. The latter provides battery systems for Formula E cars, so it has extensive know-how of high-performance electric drivetrains. Although production of the Rapide E is limited to less than 200 vehicles, it introduces the brand to the all-electric market before Lagonda will take over as a zero-emission luxury brand.

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The 2020 Aston Martin Rapide E Has Finally Been Exposed to the World and You Can Order One Now!

The 2020 Aston Martin Rapide E Has Finally Been Exposed to the World and You Can Order One Now!

Aston Martin announces its participation in the all-electric automotive future

Aston Martin has finally revealed the Rapide E at the 2019 Shanghai auto show after teasing it for months. It’s the all-electric version of the four-door Rapide that comes with fast charging, over 200 miles range on a single charge, and performance to match (and even surpass) what the V12-powered Rapide can muster.

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Visual Comparison Between the Aston Martin DBX Prototype and the Aston Martin DBX Concept

Visual Comparison Between the Aston Martin DBX Prototype and the Aston Martin DBX Concept

Aston Martin SUV Could End Up Being Just An SUV

Aston Martin is going in. All in with an SUV. The DBX prototype it showed only weeks ago confirmed the company’s intention to build high-end luxury SUVs, now plastered with Aston Martin design cues, sophisticated overall looks, and technology to compete with novel entries such as the Lambo Urus and any of the Porsche Cayennes. The DBX prototype may not be fully revealed yet, but I have enough to go on to compare it with the DBX Concept that appeared in 2015. The SUV that will eventually reach the market in 2020 takes the conventional shape of a modern SUV but with a few curious touches that will make it somewhat special among a number of competitors. Interestingly enough, it did forgo all the cool touches we have seen on the DBX concept. It is a completely different beast.

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Aston Martin Predicts Its First SUV To Become Its Best-Seller

Aston Martin Predicts Its First SUV To Become Its Best-Seller

Better late than never

Aston Martin is probably the only automaker to survive without an SUV in its line-up for this long, other than Ferrari. However, the company confirmed an SUV earlier this year, and now it has boldly predicted that this new SUV, dubbed as the DBX, will be its best-selling vehicle after its launch next year. The DBX was showcased in 2015 as a concept car.

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The 2020 Aston Martin Rapide E is Getting Exclusive Tires From Pirelli

The 2020 Aston Martin Rapide E is Getting Exclusive Tires From Pirelli

Those special P-Zero tires should help the Rapide E achieve its performance claims

Pirelli’s been busy outfitting electric cars with its P Zero tires, but one specific EV model is getting the special treatment from the Italian tire maker. That EV is the long-awaited Aston Martin Rapide E. Not only is the Rapide E the first electric car to come out of Aston Martin, it’s also wearing a set of special P Zero tires that Pirelli created specifically for the Rapide E. The exclusive tires should help Aston Martin’s EV achieve its promised performance numbers when it goes on sale sometime in the fourth quarter of 2019.

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Aston Martin's All-Electric Rapide is Arriving Next Year!

Aston Martin’s All-Electric Rapide is Arriving Next Year!

It’s packing 602 horsepower and has a range of 200 miles

Aston Martin has officially confirmed the arrival of the all-electric Rapide E sports sedan. The British automaker’s first-ever all-electric model will be launched in the final quarter of 2019. Only 155 units of the Rapide E will be built, each selling at a still undisclosed price tag. In addition to announcing the four-door EV’s launch timetable, Aston Martin also dropped a handful of information about the electric car, including its power and performance capabilities.

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Aston Martin Reveals the 800-Volt Battery for the Upcoming 2019 RapidE

Aston Martin Reveals the 800-Volt Battery for the Upcoming 2019 RapidE

It could potentially be the first of its kind in the auto industry

Aston Martin’s road to electrification took a major step last week when CEO Andy Palmer officially unveiled the automaker’s first production battery for the upcoming RapidE electric car. The battery will run the 800-volt system, which, according to Palmer, is likely to be the first of its kind in the industry once the RapidE goes into production in 2019. If that timetable holds, Aston Martin expects to deliver around 155 units of the RapidE before the end of next year.

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The Aston Martin DBX Could Pump Out 400 Mercedes-Derived Horsepower

The Aston Martin DBX Could Pump Out 400 Mercedes-Derived Horsepower

The partnership between Mercedes and Aston Martin is paying dividends

For a company that’s known for routinely using V-8 and V-12 engines in its models, Aston Martin is reportedly looking into using a six-cylinder engine on its upcoming DBX crossover. Nothing has been confirmed yet, but Aston’s chief creative officer, Marek Reichman, hinted on the possibility, saying that a six-cylinder unit could make for a potentially good engine in the automaker’s first-ever crossover.

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2019 Aston Martin Rapide AMR

2019 Aston Martin Rapide AMR

Ready to hit the track!

Introduced in 2010, the Aston Martin Rapide isn’t exactly fresh. Despite this, the British are in no hurry to replace the sedan, as no prototypes were spotted on public roads. However, Aston Martin just gave the Rapide the AMR treatment, thus creating its most extreme four-door sedan.

Previewed by a concept car displayed at the 2017 Geneva Motor Show, the Rapide AMR made it into production with very few changes. Aston Martin describes it as a vehicle that’s "capable of comfortably transporting a team of race drivers to a circuit on the other side of a continent and then tackling the track when they get there," and needless to say, the sedan looks pretty cool in the AMR suit. As usual, the sedan also gained extra horsepower and will be built in limited numbers. Let’s find out more about that in the review below.

Continue reading to learn more about the Aston Martin Rapide AMR.

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The Strength of the Chinese Auto Market is The Reason Why Aston Martin is Launching the DBX Crossover

The Strength of the Chinese Auto Market is The Reason Why Aston Martin is Launching the DBX Crossover

When demand is this high, how can an automaker say no?

Aston Martin is developing the DBX SUV for no other reason than the booming SUV market in China. Company president and CEO Andy Palmer made that clear in a conversation with Wards Auto. According to Palmer, the DBX SUV may not even be on the table if not for the Chinese market.

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The Langona SUV - Possibly Called The Varekai - Could Debut in 2021; Will be Based on the Lagonda Vision Concept

The Langona SUV - Possibly Called The Varekai - Could Debut in 2021; Will be Based on the Lagonda Vision Concept

Should Rolls-Royce and Bentley be worried?

Revived in 2014 with the limited-edition Taraf sedan, Lagonda just announced plans to build its first-ever SUV. The luxury firm owned by Aston Martin will introduce the crossover, which will feature an emission-free drivetrain, in 2021. While the name has yet to be confirmed, it could be called the Varekai, based on a trademark that Aston Martin filed earlier in 2018. According to Lagonda, the SUV will be based on the design language of the radical Vision Concept showcased at the 2018 Geneva Motor Show.

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2018 Aston Martin Vanquish Zagato Shooting Brake

2018 Aston Martin Vanquish Zagato Shooting Brake

Ferrari GTC4Lusso who?

Redesigned in 2012, the current Aston Martin Vanquish is set to retire in less than a couple of years in order to make way for a brand-new model, and the British firm is doing whatever it takes to spice things up before pulling the plug. In 2016, it unveiled a re-bodied version of the grand tourer made by Zagato, but the coupe was soon followed by a Volante version. 2017 brought a Speedster model as well, and with 2018 just around the corner Aston Martin and Zagato launched a new body style, the Shooting Brake. The wagon model will be as exclusive as its sibling and likely extremely expensive, but it’s an important milestone in a market where shooting brakes have almost gone the way of the dodo bird.

While the Vantage Zagato wagon arrived unexpectedly, it’s not exactly surprising that Aston Martin created a shooting brake. The British firm is no stranger to this body style, and it has released quite a few wagons in the past. Harold Radford built such versions of DB5, DB6, and DBS back in the 1960s, but Aston Martin made its very own production run of the Virage in the early 1990s. More recently, Bertone transformed the Rapide in a shooting brake, but these are just a few examples. We definitely need more shooting brakes on the market today, and even though the Vanquish Zagato is limited to very few examples, it will be great to see one more sports wagon hit public roads.

Continue reading to learn more about the Aston Martin Vanquish Zagato Shooting Brake.

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Aston Martin's Electric Future Gets Green Light

Aston Martin’s Electric Future Gets Green Light

All-electric RapidE gets nod for 2019 launch

Aston Martin’s plan to build a seven-model range is well-documented, and one of those models has just been given the go-ahead for production. Look out, because the Aston Martin RapidE is finally headed to production. The all-electric sports sedan was first unveiled in concept form back in 2015. From the start, the company had plans to move it past prototype phase and turn it into an actual production model. Two years later, and we finally have a definite timetable from the British automaker.

The full details are still unclear at this point, but from what’s been revealed, it’s looking like we’re two years away from seeing a production version of the all-electric grand tourer. A 2019 timetable has been set for the launch. The RapidE will be developed jointly between Aston Martin and Williams Advanced Engineering. This development is notable because the original plan for the RapidE was for it to be a partnership between the British automaker and Chinese company LeEco. The latter, however, has been mired in financial problems brought about by its ambitious start-up, Faraday Future. With LeEco no longer in the picture, Aston went back to its original partner Williams, which actually had a hand in developing the 2015 concept. Regardless of who it is, what’s important is the RapidE is finally happening. Now we get to see what Aston Martin’s electric car future is going to look like.

Continue after the jump to read the full story.

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