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Aston Martin Drops Vanquish Name, Revives DBS Superleggera with Teaser

Aston Martin Drops Vanquish Name, Revives DBS Superleggera with Teaser

The nameplate returns after six years

Aston Martin is in the middle of an important reorganization process that involves brand-new models and technology, as well as finding ways to bring more profits to the company. Having already launched the new-generation Vantage and the DB11 as a replacement for the iconic DB9, the British firm still has a crossover to launch, but more importantly, it needs to update the Rapide and Vanquish models. While the Rapide might not get a successor, Aston Martin will continue to offer a flagship grand tourer, but the next-generation model will drop the Vanquish nameplate in favor of the DBS Superleggera. More specifically, Aston Martin is reviving the DBS, which replaced the Vanquish between 2007 and 2012, and it’s also reviving its collaboration with Carrozzeria Touring Superleggera of Milan, Italy.

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Aston Martin, Ford, and Rolls-Royce Skipping 2016 Paris Auto Show

Aston Martin, Ford, and Rolls-Royce Skipping 2016 Paris Auto Show

Increasing costs and new marketing trends makes auto shows less appealing to automakers

Auto shows such as those in Detroit, Paris, Frankfurt, and Geneva usually gather round tens of manufacturers that are looking to showcase their latest vehicles and products. However, while auto shows were also a place where companies used to sell cars back in the day, nowadays large traffic at vehicle stands doesn’t necessarily translate into sales. Consumers spend more time looking at cars on their computers and smartphones, and many would rather attend all sorts of programs that allow them to drive the vehicles they want to purchase. This, paired with the fact that auto show booths cost millions of dollars to set up, have prompted some manufacturers to skip this year’s Paris Motor Show.

According to Automotive News, no fewer than four major companies have declined to join the event. For instance, Aston Martin CEO Andy Palmer said that while new cars and technology benefit from the attention they get at auto shows, sometimes there are "better ways of doing it than just always spending money on show after show after show." Ford and Rolls-Royce also seem to agree, as both companies have decided to skip the 2016 Paris Motor Show, which will likely be the year’s largest car show in terms of attendance. Volvo is yet another brand that won’t be in Paris, but the Swedish manufacturer has announced its plans to skip most shows and market its products more directly to buyers a couple of years ago.

Even automakers that will set camp in Paris are revising their strategies. "The world is continuously changing," a Lamborghini spokesman told the aforementioned outlet, adding that the supercar company "intends to anticipate these changes."

Continue reading for the full story.

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2014 - 2015 Aston Martin Vanquish

2014 - 2015 Aston Martin Vanquish

The Aston Martin Vanquish made its official entry to the grand tourer market as a replacement for the aging Virage in 2001. Designed by Ian Callum, the man who also penned the gorgeous Jaguar F-Type, the Vanquish was launched with a 5.9-liter V-12 rated at 450 horsepower and 400 pound-feet of torque. Production of the first-gen model ended in 2007, when the DBS rolled out as a replacement. Based on the DBR9 race car, the DBS featured the same engine, but output was increased to 510 horses and 420 pound-feet. The Vanquish name returned for the 2012 model year as an evolution of the DBS. Inspired by the exclusive One-77 inside and out, the new Vanquish kept the company’s proven 5.9-liter V-12, now squeezing no less than 565 ponies and 457 pound-feet. Going into 2015, the Vanquish remains basically unchanged inside and out, but receives an extensive drivetrain upgrade that includes a brand-new autobox and minor engine tweaks.

Although output gains are slight, the coupe’s performance has increased dramatically, as the 2015 Vanquish ascends into a league reserved for sports cars that can return three-second 0-to-60 sprints. How quick is the updated Vanquish and what’s new for the 2015 model year? Read on to find out.

UPDATE 02/15/2013: Aston Martin has unveiled yet another cool video for its latest Vanquish supercar, this time presenting the engineering behind this incredible super GT. Enjoy!

Updated 08/06/2014: Aston Martin unveiled details on the 2015 Vanquish which will be put on sale in the third quarter of 2014. The main addition for 2015 model year is a newly developed Touchtronic III eight-speed automatic transmission. Details after the jump.

Hit the jump to read more about the new Aston Martin Vanquish and decide for yourself.

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Facelift Aston Martin DB9 to be revealed at Paris Show

Facelift Aston Martin DB9 to be revealed at Paris Show

After working on the new Rapide sports sedan and the One-77 supercar, Aston Martin is now busy developing a facelift version for the DB9 supercar. The car will debut in October at the Paris Auto Show and will go on sale shortly after. A Volante version should follow a few months after that.

The last update the Aston Martin DB9 saw was back in 2008 for the 2009 model year. This update included an adjusted center console (to look more like theDBS) and a few engine upgrades bringing the 450hp found in the previous model up to 470hp. Additional features provided to the 2008 upgrade were the updated ’Touchtronic 2’ automatic paddle-shift transmission, suspension, interior trim and seats. This next facelift will follow along those same lines, but focusing more on the exterior. The facelift DB9 will get a DBS inspired exterior, including a new front bumper, side skirts, and a bigger rear spoiler. The new DB9 will also get new exterior colors and a few new wheel options. There may be a possibility for a few improvements under the hood, but there are no words on that yet.

We’ll make sure and keep you posted on any additional information we find.

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Aston-Martin V8 Vantage gets new Sportshift Transmission

Aston-Martin V8 Vantage gets new Sportshift Transmission

At the 2006 Paris Motor Show Aston Martin debuts a new automated manual transmission option for the V8 Vantage – Sportshift.
Sportshift adds electro-hydraulic control to the existing Vantage 6-speed manual gearbox to offer improved shift times and replaces the conventional manual gear lever with push button controls on the centre console to select ‘Auto Drive’, ‘Reverse’ or ‘Neutral’.
Manual gear changes are selected in Paddle Shift Mode - the new ultra-quick system provides the driver with (...)

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V8 Vantage with sporty transmission coming in Paris

V8 Vantage with sporty transmission coming in Paris

According to Auto Express, Aston Martin will unveil a sequential tranmission for the V8 Vantage at the Paris Motor Show. Featuring wheel-paddles for easy access and comfort the new gear-box will also offer a fully automatic mode.
"It will take the wraps off an automated manual box at the expo, and the set-up is expected to boast steering wheel paddles, as seen on the larger Vanquish. (...)

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