Back to Aston-Martin

Aston-Martin Rant Cars

Models

view grid view horizontal compact blog view
Pops' Rants: Here's What's Wrong with the Awesome Aston Martin Vanquish Zagato

Pops’ Rants: Here’s What’s Wrong with the Awesome Aston Martin Vanquish Zagato

I love the Shooting Brake and the Speedster but...

So Aston Martin just launched a new version of the Vanquish Zagato with a shooting brake body. Pretty cool, eh? Actually, it’s more than that. Cool is something I would use to describe a Toyota 86 with an extra 30 horsepower. This thing is exciting, to say the least. The sporty cues of the Vanquish, the more aggressive styling of Zagato, and all that carbon-fiber make for a great combination, especially if the end result is a shooting brake. Yeah, I’m crazy about wagons, and I like shooting brakes even more. But despite my feelings toward long-roofed vehicles and the fact that the Vanquish Zagato Shooting Brake is brilliant in just about any department, I still have a big rant to shoot out of my system.

Why would I complain about a seemingly perfect car (from my point of view)? Well, it’s not exactly the car I want to complain about. It’s about Aston Martin’s marketing strategy, and the fact that this Vanquish Zagato run is too damn exclusive. And it’s like Aston Martin is going against the tide, which isn’t exactly what it needs at this point as it has yet to reach that safe point after years of struggle. Let me explain what I mean.

Continue reading for the full story.

Read more