The newly-released Audi A1 is a small city car that looks much better running around city streets than it does being in the middle of a competitive environment. It’s like one of those domesticated show dogs that everybody loves, yet feels incredulously uncomfortable when it finds itself outside of his comfort zone. But as the time-honored adage would say, "there’s no such thing as a sure thing; otherwise, we’d all be living boring lives."

That being said, while the A1 looks pretty comfortable in its own city nice, all you need to do is come up with the right competition package to transform it from a cutesy compact car to a machine on wheels

As a tribute to the 1987 Audi S1 Sport quattro, Audi launched a competition package for the newly launched Audi A1. Both the interior and exterior of the car uses the same colors that Audi motorsport used to dress all theirs with a combination of white and orange.

The interior gets decorative trim on the air vents, the center console, the door handles and the interior mirror. The floor mats also received matching graphic print, while the sports leather steering wheel, gear lever and handbrake grip get colored highlights.

Updated 03/25/2010: Audi revealed today the first official video for the A1 Competition Kit. Check it out!

  • 2011 Audi A1 Competition Kit
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Source: Fourtitude

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  (341) posted on 03.28.2010

A few more upgrades for its engines and some other performance parts, I’m pretty sure that it will make a good rally car. It has been a great one a few years ago so I don’t think that it will have any hard time beating some other cars. All they need is the right performance upgrades and the best crew including the navigator and driver.

  (512) posted on 03.26.2010

DANG..... I really like what they did to this A1! Impressive kits and engine tune up. I hope it can still perform well on dirt and track.

  (939) posted on 03.26.2010

The more valid is probably in 10 years time from now, when the car material will steal the idea from its rivals.

  (364) posted on 03.25.2010

Lovely CGI, it seems to me that the A1 has the same wheel base as the ford fiesta. Fiesta is a good contender of A1.

  (504) posted on 03.17.2010

Amazing really inspired A1 i guess they’re just bringing back the color of a legend with a touch of modern A1.

  (666) posted on 03.17.2010

I will be impressed if I see Audi compete with a true competitor. Like BMW or Bentley perhaps.

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