At the 2012 Paris Motor Show, Audi will be bringing along a special edition SQ5 TDI model called the Executive Concept.

To be fair, we’re looking forward to seeing this car on the showroom floor for a number of reasons including a unique body color that we haven’t seen before from an Audi. The concept also promises a luxurious interior befitting its "Exclusive Concept" designation.

Other than that, there’s not a whole lot to be excited about when it comes to the SQ TDI Exclusive Concept. (Wait until you hear how much it’s going to cost).

In any case, the car is scheduled to make an appearance in Paris, which, in itself, is worthy of coverage. It won’t be the sexiest or the most eye-popping of the cars headed to France, but we’re still interested to see if Audi can change our minds on our initial underwhelming opinion of this production-ready, limited-run concept.

Find out more about the Audi SQ5 TDI Exclusive Concept after the jump.

  • 2013 Audi SQ5 TDI Exclusive Concept
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    3.0 L
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2013 Audi SQ5 TDI Exclusive Concept Exterior
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Not much in the way of exterior upgrades on this one with the only notable exception being its Aral Blue crystal effect finish, which is the only model in Audi’s line-up that carries the color.


2013 Audi SQ5 TDI Exclusive Concept Interior
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Inside the SQ5 TDI Exclusive Concept is where it makes its name. For starters, the black sport seats have been dressed in Fine Nappa leather, a material that you can also find on the gear lever gaiter, the center armrest, and the dashboard cover. The leather is then accentuated by a snow white contrast stitching, which is also visible on the sport seats. Likewise, black and woven leather have been used on the center section of the seats, the first of its kind to be used on a production vehicle. At least that’s what Audi claims.

The interior also comes with Alcantara headlining, which, together with the blind for the enormous front-to-rear sunroof and the inlays and applications in the doors are all in snow white whereas the inlays are in natural grain ash. Audi exclusive badges are also visible throughout the interior, particularly on the door trims and the entry sills.


2013 Audi SQ5 TDI Exclusive Concept Interior
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Oddly enough, the SQ5 TDI Exclusive Concept carries the same 3.0-liter bi-turbo V6 diesel engine that produces 308 horsepower and 479 lb/ft of torque as the standard SQ5 TDI model. Why do we find this weird? It’s because...


2013 Audi SQ5 TDI Exclusive Concept Interior
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...the SQ5 TDI Exclusive Concept carries a price tag of €92,000, which is just about $120,000 based on current exchange rates. That price is almost twice as much as the price - €58,500, about $75,000 - of the regular model. Sales will begin early next year with Audi producing only 50 units of this model.


2013 Audi SQ5 TDI Exclusive Concept Interior
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Quite frankly, aside from the lavish interior, we don’t know what’s so special about the SQ5 TDI Exclusive Concept. So instead of comparing it to a competing brand, we’ll take a different route and compare it to the standard model.

Take out the interior and you’re left with a unique Aral Blue crystal finish as the only distinguishing characteristic of the SQ5 TDI Exclusive Concept. Besides, even with all the Alcantara, Fine Nappa, and snow white stitching, we can’t justify that price tag.

  • Leave it
    • It’s that expensive?
    • Limited to just 50 units
Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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Show Comments


  (28) posted on 09.28.2012

I really love those stitches in the leather. It proves that this car has an amazing interior design.

  (100) posted on 09.27.2012

Wow. They used finest leather in the seats. And I really love the hood of this car.

  (116) posted on 09.26.2012

Again, only limited edition!. I hate it when they made those beautiful car limited only.

  (105) posted on 09.24.2012

I really love the exterior and the interior of this car. I can see that this car can compete with others.

  (30) posted on 09.21.2012

As you can see, this car is beautiful as the sky. It has the clearness and pureness.

  (86) posted on 09.21.2012

308 horsepower? Good enough for this concept.

  (780) posted on 09.20.2012

Is this Car already out on the market ? They should grab as early as they can because it is only limited.

  (8) posted on 09.20.2012

What’s so disappointing about concepts is that there are still a big portion of them are not being released. This is really a great concept. But they have to make sure that they will release this one.

  (702) posted on 09.19.2012

Aw, I should make more money so that I can buy this. It is only limited to 50 unit

  (44) posted on 09.19.2012

The front-to-rear sun roof looks cool. And it is really polished.

  (34) posted on 09.19.2012

107. The 2013 Audi SQ5 will be the atmosphere of your life in driving, and as you can see the 2013 Audi will make you tougher in the road not only in its features but the strong personality itself.

  (38) posted on 09.18.2012

Great interior design. Very exceptional Concept.

  (38) posted on 09.18.2012

The luxurious interior of this car makes it more appealing.

  (71) posted on 09.18.2012

I wonder how much this car costs ? I think it is really expensive.

  (780) posted on 09.17.2012

Over all it is really awesome but what I am excited about this is the price. I think this will be pricey because of it’s concept.

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