Audi has just pulled the sheet of its latest concept at the L.A. Auto Show, a car that we tentatively called the A9, and it is nothing like what we expected. Dubbed the Prologue Concept, this new two-door is the most radical machine that Audi has released in memory. It has been created by Audi’s new Head of Design, Marc Lichte to paint the way forward for the future of the brand. The name Prologue was chosen as this large luxury model has been created to make a new design start for the German brand. Audi has long been chided for its boring and iterative visual updates, so the Prologue Concept is going to pave a way forward for more interesting and dynamic designs across the range.

With a shape that is leaner, crisper and more dramatic than anything else Audi has in its lineup, the Prologue concept is stunning to look at. I am not sure I would call it pretty in a traditional sense, but is certainly new and different, which is what Audi really needs. With a size similar to the big A8, this Audi has lots of room of subtle touches and changes, and Audi says there are plenty. Keep reading to learn about all the cool new details used to create this new super-sized coupe.

Click past the jump to read more about the 2014 Audi A9 Concept.

  • 2014 Audi Prologue Concept
  • Year:
    2014
  • Make:
  • Model:
  • Engine:
    V8
  • Transmission:
    eight‑speed tiptronic
  • Horsepower @ RPM:
    605
  • Torque @ RPM:
    516
  • Displacement:
    4.0 L
  • 0-60 time:
    3.7 sec. (Est.)
  • Top Speed:
    155 mph (Est.)
  • Price:
    150000 (Est.)
  • Price:
  • car segment:
  • body style:

TopSpeed Rendering

2015 Audi A9
2015 Audi A9 Exclusive Renderings
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Exterior

2014 Audi Prologue Concept High Resolution Exterior Wallpaper quality
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2014 Audi Prologue Concept High Resolution Exterior
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As the flagship for the new design direction of Audi’s future products, the look and shape of every surface on the Prologue has purpose and meaning. The overall size of the Prologue is slightly shorter and wider than the current market A8. From stem to stern the Prologue is nearly 17-feet long, but it is only 4.6-feet tall. More than 9 feet of that total length sits between the wheels, and overall the machine is 6.4-feet wide.

The traditional square noise and trapezoidal grille of the Audi lineup has been completely changed. The nose is now much lower, creating a soft waterfall affect down the hood from the A-pillars. The grille has been widened by a substantial amount, and the angles have been sharpened to make it feel more modern and aggressive. The traditional Audi horizontal slats are lengthened, made crisper, and they now split at the ends, giving this traditional design piece a much more exciting feel.

The Headlamps also receive a full rethinking. The new units are smaller, sharper and more angled. This is all possible thanks to a move to Matrix laser lighting technology. The new lights are not only interesting in their overall design, but they are extremely lightweight.

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The other notable features on the front are used to “visualize Audi’s Quattro DNA” and include chiseled new air intakes on the outwards flanks of the front. There is also a “dynamically contoured blade” (read: lip spoiler) that are meant to remind you of the brand’s motorsports heritage. Inside all these new holes and vents, Audi has used a very attractive dark-finished diamond pattern mesh.

Audi says that the profile is proportioned evenly to once again draw attention to Quattro, but the really impressive part of the side view are the 22-inch alloys tucked under each fender. These ten-spoke wheels feature a cool intertwining design with each spoke slitting into a “Y” at the ends. The rubber that comes warped around these is 285/30. Quite sporting.

2014 Audi Prologue Concept Exterior
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It is hard to see from the side, but the rear fenders of the Prologue are created in the image of the classic Ur-quattro. They create large and muscular shoulders over the rear wheels, and they give the car a planted stance when viewed from the rear. The tail end of the Prologue might actually be my favorite from a design standpoint. The upper center-mounted taillight has been moved to the top of the rear window, and it is a single LED strip that runs the full width of the rear glass. Move down to the trunk and the rear-most portion swoops up to create a subtle spoiler. The shape of the body falls away as it approaches those square shoulders of the fenders; to my eyes it gives the tail a hint of classic sports cars like the Aston Martin DB5.

To make the car look wider, the new LED taillight assembly stretches the width of the car with wonderful metal detail work that splits at each end, mimicking the design of the new grille strakes. The actual light assemblies themselves are created with a 3D glass effect to give them extra depth. The light is housed deep in the unit, and a collection of intelligently design glass elements makes the lights look as though they are projecting outward from the car towards the viewer. The exhaust outlets at the bottom of the car are sculpted into the body work and follow the smooth shapes created by the rear lights.

Exterior Dimensions

Length 5.10 meters (16.7 ft)
Wheelbase 2.94 meters (9.6 ft)
Width 1.95 meters (6.4 ft)
Height 1.39 meters (4.6 ft)

Interior

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The interior of the Prologue is far more futuristic than the exterior. The air vents are integrated into the dash and door trim, you can spot them by the perforated metal panels that cover them. If you crank the system high enough, the covers will retract to allow for greater airflow. A sharp eye will spot the thin white line that traces the large curves and major portions of the interior design. This is an LED lighting features that softly accents the distinctive shapes of the cabin.

The seats, doors and center armrest are all symmetrical and they are all covered in a new “passion” leather that is softer than normal leather. There is a large handle shifter to control the automatic transmission, and a large steering wheel with a surprising svelte center section sits proud in front of the driver. The design of the spokes of the wheel once again mimic the shape made by both the exhaust trim and taillamps of the car.

The dash of the new Prologue concept is quite large, flat and open. The multiple and continuous horizontal lines add a visual width to the cabin that seems to stretch the proportions. In a nod to the advancement of technology, the entire main portion of the dash is an LCD unit. The driver side of the unit is used to handle driver focused infotainment and convenience functions. The passenger has his own ultra-wide LCD dash display that can be used for its own purposes, or as an extension of the main unit. The two units can work in tandem as well with the passenger setting routes for the GPS and then sending them to the driver’s display side.


Directly in front of the shifter, there is yet another LCD that is used for climate controls and other input and control features. This display is flexible and lies flat when the car is turned off. When the car is started, the screen is bent up and into position. The curved nature ensures that the screen is more ergonomic to reach and interact with. One more LCD display sits behind the steering wheel to serve as the main gauge cluster.

The light color and excessive use of horizontal angles does make the cockpit feel a bit sterile to my eyes, especially when contrasted against the sharp new exterior design.

Drivetrain

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Motivating this slab of four-wheeled design is a tuned and fettled version of the turbocharged, 4.0-liter V-8 found in the S8. Audi has turned up the wick on the motor so it now produces 605 horsepower and 516 pound-feet of torque. With an overboost function, you can get 15 seconds of extra grunt with the torque pushed to 553 pounds. According to the German company, that is good enough to launch the Prologue to 60 mph in as little as 3.7 seconds. No top speed claims are made, but I would expect it to be a very German 155 mph. Of course, as a flagship Audi product, the Prologue is fitted with the Quattro AWD system.

The transmission is the family eight-speed tiptronic box. In an interesting twist Audi has fitted the car with a new 48-volt electrical system, modern cars only run 12v, and thanks to a large starter generator the Prologue is actually a mild hybrid. The system uses regenerative braking to recover electricity and charge the system.

Drivetrain Specifications

Type 4.0 biturbo V-8 TFSI
Output 605 HP
Torque 516.3 LB-FT (553.2 LB-FT with the overboost mode activated)
0 to 100 km/h (62.1 mph) 3.7 seconds
Fuel consumption 8.6 liters per 100 kilometers (27.4 US mpg)
CO2 emissions 199 grams per kilometer (320.3 g/mile)
Transmission eight‑speed tiptronic

Suspension and Brakes

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Audi is quick to mention that the Prologue would be quite the handler if it was ever produced. Apart from the adaptive sport air suspension, both the front and rear ends feature new five-link setups that are very lightweight. Combined, the Prologue should be able to quickly and easily change from a slow speed boulevard cruiser into a canyon carver with nothing more than the press of a button and heavy right foot.

To enhance the coupe’s handling abilities further there is also a dynamic all-wheel steering system that gives the rear wheels up to five-degrees of rotation.

Stopping the Prologue is accomplished by a set of brakes that can only be described obnoxious overkill. Tucked into the front wheels you will find a set of 20-inch (!!!) carbon ceramic brake discs that are clamped by six-piston calipers. I’m pretty sure the space shuttle used a smaller set of brakes.

Competitors

Bentley Continental GT Speed

2015 Bentley Continental GT Speed High Resolution Exterior
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Considering its size, two-door layout and prodigious AWD power, the stiffest competition the Audi Prologue concept might face on an open market comes from within the Volkswagen family. The continental GT rolls onto the road with 626 horsepower and 605 pound-feet of twist coming from its twin-turbo, 6.0-liter, V-12 engine. All that power is sent to all four wheels via an automatic transmission, just like the Audi. Despite the Bentley’s substantial power advantage, with its 4.2-second 0-to-60-mph time, it is far slower than the Prologue. Most of this is down to weight; the GT Speed weighs 2.5 tons.

Still, if you want a big coupe with four seats that is equal parts luxury and speed, the Continental is pretty much the king of the proverbial castle. The price for all the speed and comfort is quite steep. I would expect the Prologue, if it ever got sent to production, would easily be a third of the cost of the Bentley.

Mercedes-Benz S63 AMG 4Matic Coupe

2015 Mercedes-Benz S63 AMG Coupe High Resolution Exterior
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The S63 AMG is one of the fastest, most powerful, and best looking cars Mercedes has ever created. The sleek two-door is powered by AMG’s 5.5-liter, biturbo, V-8 engine that sends 577 horsepower to all four wheels. That horsepower may be down compared to both the Audi and the Bentley, but with a 0-to-60 mph time of just 3.9 seconds, the S Class Coupe is no slow poke. Part of the machine’s speed is thanks to the standard 4Matic AWD system and the quick shifting 7-speed AMG Speedshift transmission.

Still with a price of $160k the S63 Coupe is not exactly a bargain. The Mercedes asks buyers to sacrifice a touch of speed and a whole lot of cash for a look that is the best in the market. Considering the buyers in this market, I think the style of the Merc would win sales over the fancy technology and slightly better speed of the Audi.

Conclusion

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The Prologue concept is a bold, new step for Audi, and it is one that needed to be made. Audi does not make ugly cars, quite the opposite, but every machine on their showroom feels too boring and bland in a market with names like Infiniti and Jaguar. Nobody will mistake the Prologue as anything other than an Audi, but the car at least features lots of small changes that dramatically alter the overall visual feel of the car. Since Audi was kind enough to drop a tuned version of its 4.0-liter turbo V-8 under the hood, the powerful styling feels even more proper and earned. Now if only Audi would build it.

  • Leave it
    • Interior color and design is a little bland
    • Only a concept with no real chance at production
    • Cool laser headlamps still are not US legal.

Press Release

Audi is launching into a new design era: At the Los Angeles Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large coupe.

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“When he moved to Audi, Marc Lichte launched a design offensive,” says Prof. Dr. Ulrich Hackenberg, Board Member for Development, who brought him to Ingolstadt in 2014. “His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly. The Audi prologue is its first proponent – it is a ‘signature car’ for Audi.”

Marc Lichte himself describes the character of the show car in this way: “Audi stands for sportiness, lightweight design and the quattro permanent all‑wheel drive. In the Audi prologue, we are expressing this know‑how in a new form – we have put the sportiest car in the luxury segment on wheels. Our team took new approaches in both exterior and interior design.”

Audi design is now expressing progressive technology even more powerfully. The two‑door coupe has a flowing, elegant shape in a sporty and taut design. Its forms and lines are unmistakable and introduce many new ideas. In the clear and unobstructed interior, the architecture melds with the display and operating concept to create a new type of unit. The entire front of the instrument panel is a large touch display, and a portion of the user interface operates with a new type of OLED display made of organic LEDs.

The show car’s technology combines power, comfort and efficiency. The 4.0 TFSI produces up to 445 kW (605 hp) of power and 750 Nm (553.2 lb‑ft) of torque; it accelerates the Audi prologue from 0 to 100 km/h (62.1 mph) in 3.7 seconds. Its dynamic all‑wheel steering, in which the rear wheels can turn up to five degrees, makes the large couple extremely responsive and stable while driving.

Harmonious proportions: exterior
The Audi prologue is somewhat shorter and flatter than today’s production A8* with a length of 5.10 meters (16.7 ft), wheelbase of 2.94 meters (9.6 ft), width of 1.95 meters (6.4 ft) and height of 1.39 meters (4.6 ft). A dominant feature at its low front end is a Singleframe displaying the four rings that is integrated into the automobile architecture. The large radiator grille has been widened much more, and it is positioned lower than on today’s production models. Its strong horizontal effect expresses an image of powerful dynamics. The cross bars have a finely structured diamond pattern, and their ends are split.

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The headlights – shaped like wide, flat wedges – are located with their tips above the Singleframe. They present high-resolution Matrix laser technology: an innovation from Audi which opens up new approaches to headlight design and enables completely new functionalities. The pupils of the headlights are formed by a projection lens with a laser light source – they generate a matrix that illuminates the entire street in high resolution. Hovering beneath this element are five plastic lenses that are supplied with light via a glass fiber bundle, which are mounted to a lightweight structure and further extend the high-beam light. The new laser technology lets lighting designers create an extremely lightweight, compact and elegant eye-shaped form.

Audi quattro DNA visualized
Also new is the sculptural form of the air intakes under the headlights – the distinctive air intakes have diamond pattern screens in their interiors. A dynamically contoured blade, which is clearly separated from the bumper by a gap, elicits associations to motor sport. Mounted to it are two additional spoilers in glossy black, which give the show car an even stronger and wider stance on the road.

In side profile, its flowing silhouette expresses the character of forward motion in the Audi prologue. Balanced proportions put equal emphasis on the front and rear wheels – a clear reference to the quattro DNA of Audi. The powerful 22‑inch wheels are set in widely flared wheel arches. They are fitted with tires of size 285/30. Each wheel’s ten intertwining Y spokes project a filigreed, three-dimensional and powerful image.

Edges above the wheel arches refer back to the Ur-quattro
A characteristic feature of the Audi prologue are the flared shoulders above the wheels, front and rear. Like the blisters of the original Audi Ur‑quattro of the 1980s, they visualize the quattro drive – but they are no longer just added on, rather they are worked into the flow of the base architecture. In a side view, the shoulders form two gentle arcs above the wheels, which break up the somewhat lower shoulder line between the wheels.

The fenders, doors and rear side panels show curved muscular surfaces. The lower door area has a low concave shape that runs upwards to the rear – a motif that links to the design theme of air inlets. The side sills are drawn inward; glossy black aprons form a continuation of the front spoiler. All lines and surfaces on the Audi prologue show car are logically interrelated, which is typical Audi.

Aluminum components in hand-finished quality
The door mirrors are small aluminum sculptures: The mirror housings in the form of a shell create a flowing transition to the window slot trim. They also integrate the open-door sensor surfaces. The doors have no handles, and they are opened electromechanically when the illuminated sensor surfaces are touched.

Vast areas of the stiff multimaterial body of the Audi prologue consist of aluminum and ultra-high-strength steel. The windows are framed by matt and polished aluminum trim strips. At the end of the low roof dome, the window framing transitions into a solid surface of aluminum; its workmanship illustrates the handcraft-like manufacturing quality of Audi, and it enables lowering of the windows despite the C‑pillars. This area integrates the fuel tank lid on the right side of the show car. It has an electric opening mechanism and can be lowered completely into the C‑pillar by pressing a button in the interior. For enhanced convenience in refueling, the tank closure does not have a cap. The paint is a light diva gray, a new type of pearl effect paint, which has a warm and elegant appearance.

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Rear section drives the whole car forward
The rear section of the Audi prologue also breaks with conventions. It is angled in the driving direction and is reminiscent of the side and rear views of a luxurious yacht; the sickle-shaped seam between the side panel and the bumper emphasizes this dynamism. The edge of the trunk lid, which is executed as a discreet spoiler, picks up on the blister line coming from the side panel. Between the C‑pillars, the rear window has a concave inward curve – it closes off the passenger compartment while enabling convenient cargo loading with the separate trunk lid. The Audi prologue unites the positive aspects of a saloon with the aesthetic highlights of a coupe.

The unconventional design of the LED rear lights with their 3D glass gives the tail lights all of the benefits of the new design: the new, long tail lights run across the entire width of the car. At its termination point, the light illuminates the frame of the embossed 3D form. Fine lines in the 3D glass appear to hover in the middle of the light. The brake light is located deep inside the lighting unit. When braking, the bottom of the 3D imprint is also illuminated, which makes the light appear to move towards the observer. This configuration on different levels, and the alternation between 2D and 3D lighting functions lets the observer experience the tail lights in an entirely new dynamic way.

Beneath the bumper, there is a diffuser made of glossy black aluminum; like the front blade, it extends over the full width of the car as a separate, significantly recessed element. The diffuser integrates two trapezoid-shaped inlets which visually coordinate with the embossed tail lights and house the exhaust system tailpipes.

Luxurious and innovative: interior and operating concept
The spacious interior of the Audi prologue is like a luxurious lounge. It is based on Gran Turismo design, and it enables both very sporty driving and relaxed touring. The interface visually adapts to the specific driving style. The interior marks the beginning of a new design era at Audi, in which the architecture merges with the operating concept to form one unit. The surfaces for displays and controls are innovatively integrated into the instrument panel and console of the center tunnel, and the infotainment system brings driver and passenger into dialog with one another.

When entering the vehicle, the four-seat coupe receives its passengers with polite hospitality. The “butler” – an innovative intelligent software program – identifies them based on their smartphones and adjusts the seats and climate control system according to their preferences. The system also makes recommendations for music and route planning that are oriented towards the owner’s preferences. The Easy Slot system, an advanced development of the Audi phone box, is located under lids in the center console. A special mechanism networks the smartphones of passengers to the vehicle infotainment system and charges them.

Generous open interior space
Tautly stretched lines and lean geometric forms give the interior a light and clear ambience. The instrument panel has a light and elegant appearance with its strictly horizontal layout that is not interrupted anywhere, and it emphasizes the generous interior width. It lowers itself towards the interior on two levels. The upper level is positioned, like a roof, above the Audi virtual cockpit future – an advanced development of the Audi virtual cockpit – and above the line of air vents. It is part of the wrap-around – a large arc that encircles the driver and front passenger.

A second wrap-around joins the front and rear sections of the interior and is already quite visible from the exterior. The center console with its pass-through also appears to hover, as do the front seats, whose rails are mounted on the tunnel and side sills. The head restraints of the two rear bucket seats are lowered when not in use; they automatically extend when a passenger enters the rear seating area with the electric easy entry function.

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When the sound system is activated, a new type of sound spoiler extends from the rear shelf; it optimally produces a premium sound in the car that is typical of Audi.

Entire front of instrument panel becomes a display
A radically new type of display and operating concept is embedded in the elegant architecture. Across its full width, the front of the instrument panel is designed to be a display surface which integrates three touch displays. The driver-oriented display to the left of the steering wheel is used to control functions for lighting and assistance systems. The driver-oriented operating unit to the right contains media controls. The front passenger faces a widescreen display that is integrated into the full surface of the instrument panel; it is used to individually and conveniently control entertainment features.

The new type of front passenger display enables digital interaction between the driver and front passenger for the first time. A wiping movement by the passenger is all it takes to send pre‑configured routes to the driver’s display and input them into the Audi virtual cockpit future.

On the console of the center tunnel, there is a fourth flexible touch display that is ergonomically adapted to the driver; it is used for climate control, handwriting input and other vehicle settings. This display consists primarily of an extremely thin, bendable OLED film (OLED: organic light emitting diodes), and it displays extremely sharp images that are rich in contrast. When not in use, the OLED display is integrated flush to the center console and is nearly invisible. When the car is started, the flexible display stands up. The fact that it bends ensures a constant distance to the hand which makes for better ergonomics. When operating the display, the wrist rests on the low-positioned gear selector lever of the eight-speed tiptronic.

Designers have also redesigned the shift-by-wire lever. It is now integrated seamlessly into the center console. Cupholders and smartphone slots are installed under lids on the center console, to the left and right of the console support element.

Audi virtual cockpit future shows images on three levels
The Audi virtual cockpit future offers a glimpse into the future of the digital cockpit: High-resolution displays and three mirrors generate a virtual stage on three levels – a fascinating view with visual depth. In the navigation view, the first level presents information that is important for driving; levels two and three generate the depth effect in the cockpit. Structuring the information on different levels makes it better organized and easier for the driver to comprehend. The content and colors of the Audi virtual cockpit future change as a function of driving style – in sporty driving, the display switches over to Sport mode with special presentation of the relevant information such as engine rpm, temperatures and charge pressure.

Inside the Audi prologue, every detail clearly illustrates its exclusive character. A finely crafted perforated panel covers the air vents. If the driver sets the blower to a higher stage, the panel retracts downwards.

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White LED light conductors trace the distinctive lines of the interior, starting at the doors. A large aluminum brace forms the steering wheel spokes; it harmonizes with the bars on the displays and the door pull handles. All aluminum accents show perfection in craftsmanship: Their surfaces have matt finishes, and the edges are polished – a fine interplay of gloss levels.

Natural materials communicate a new luxury
For Audi designers from the Color & Trim area, natural materials are the new luxury; all of the materials in the show car fascinate with their authenticity. The surfaces of the seats and seat backs, the dashboard, the console on the center tunnel and the armrests are covered in light-colored “passion” leather – a new soft grade of leather that emphasizes the natural characteristics of the animal hide.

Soft nubuck leather, also in a light color, covers the backs of the seats and the side panel trim of the rear seating area. On the instrument panel, the gray-brown trim of the lower section provides another strong accent. The wrap-around is upholstered in dark “passion” leather; here, and in many other areas, aluminum trim strips contrast with panels of open-grained silver-gray elm wood veneer.

Sporty yet convenient: the technology
The technology of the Audi prologue is as sophisticated as its interior is emotion-evoking. The 4.0 TFSI, which is installed in the engine compartment like a technical masterpiece, produces 445 kW (605 hp) and 700 Nm (516.3 lb‑ft) of torque; in overboost mode, which the driver can call up for around 15 seconds, a boosted torque of 750 Nm (553.2 lb‑ft) is available. The sonorous biturbo V8 accelerates the two‑door coupe, which has an unladen weight of 1,980 kilograms (4,365.2 lb) from 0 to 100 km/h (62.1 mph) in 3.7 seconds.

The show car’s combined fuel consumption is just 8.6 liters per 100 kilometers (27.4 US mpg), which equates to CO2 emissions of 199 grams per kilometer (320.3 g/mile). One contributor to this high efficiency is a new 48‑volt subsystem of the vehicle electrical system – this is a technology that will soon be introduced to production cars at Audi. The 48‑volt system is supplied by a powerful belt starter generator, which turns the powertrain into a mild hybrid and has an energy recovery output of up to 12 kW during braking. An eight‑speed tiptronic directs engine power to the quattro permanent all-wheel drive, which works closely with torque vectoring.

New five-link wheel suspensions
In the chassis, the adaptive air suspension sport – an air suspension with controlled damping – offers a large adjustment range between smooth rolling and very tight handling; it also varies the show car’s ground clearance over several levels. The front and rear suspensions are engineered as lightweight five-link designs. The large carbon-fiber ceramic brake discs decelerate the show car powerfully. On the 20‑inch front brakes, they are gripped by six-piston fixed calipers.

A technology highlight of the Audi prologue is its dynamic all-wheel steering – it boosts driving dynamics and ride comfort by an intelligent combination of dynamic and all-wheel steering. The driver therefore can enjoy an automobile with extremely good handling. In the lower speed range, this is made evident by better agility and turning ability. In the higher speed range, developers improved the car’s responsiveness which leads to greater vehicle stability.

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Overall, dynamic all-wheel steering – with rear wheel steering angles of up to five degrees – makes it easy to maneuver when parking and offers precise and sporty steering on country roads and impressively comfortable steering on freeways.

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