Audi’s Cashew Commercial for the 2019 Super Bowl Gives Us a Look at the E-Tron GT
Super Bowl LIII is kicking off this weekend, and with it a long list of fresh commercials. Audi’s getting in on the action with a commercial it’s calling “Cashew,” featuring the German automaker’s latest and greatest all-electric concept car.
Updated 03/01/2019: The original post erroneously identified the "chest thurst" first-aid technique performed during the ad as a "Heimlich maneuver." The reference has been deleted.
Audi Wants to Electrify You With Its Super Bowl LIII Commercial
For the 10th time in the history of Super Bowl commercials, Audi is joining in on the fun with a 60-second commercial that will air during the second quarter of Super Bowl LIII. The game, which is scheduled for February 3, 2019, is typically defined for the commercials that run during the game as much as the game itself. This year, Audi’s message revolves around electrification, specifically the arrivals of a number of electrified e-Tron models, including the e-Tron SUV and the e-Tron Sportback. A handful of Audi’s electric concepts — the e-Tron GT Concept and the Elaine Concept — are also expected to feature in the 60-second spot.
This Audi Christmas Ad Is The Best Thing You’ll Watch This Holiday Season
Christmas is almost here, and automakers are rolling out holiday-themed commercials for the public. Although the main motive is to market the brand and the cars (obviously!), there are a few commercials which we remember for much longer. One such commercial, which is one of my all-time favorites, is this one by Audi for Christmas 2017 that features the RS3 and the RS7.
Santa goes through a makeover this Christmas thanks to Audi: Video
Crossfit Santa Gets a New Ride This Christmas
Christmas is just round the corner and we can see a lot of holiday-themed commercials on television and over the internet. In fact, even automakers get creative during this season and some of them stand out. This particular video by Audi is here to put people into a festive mood by featuring a crowd-pulling celeb – Santa Claus.
Audi Shows Serious Side With New Super Bowl Commercial
Super Bowl LI is only four days away and as the days count down to the Big Game, we’re already seeing a rush of commercial releases from some of the biggest automakers in the world. Buick just released its new ad for the Cascada and Encore SUV. Lexus and Kia rolled out their ads a week ago, although the latter only released a short teaser of its full ad for Sunday. Then there’s Audi, whose commercials have been staples during the Super Bowl. The German automaker is once again making its presence felt for Super Bowl LI with a new commercial for the S5 Sportback that doesn’t really do much in highlighting the car.
The 60-second clip is called Daughters and unlike the celebrity routes that companies like Kia and Buick went to this year, Audi kept its ad close to the chest with a poignant message about gender equality among millions of people. It’s a curious choice to make, but Audi hasn’t been in shy using Super Bowl commercials to address social or civic issues in the past, so there’s a precedent there for the company to take this approach on Daughters.
The ad itself focuses on a young girl competing in a soap box derby against a group of boys as her father serves as the de facto narrator. Despite being subjected to underhanded tricks and all around mischief from her competitors, the young girl perseveres to take home the victory.
All the while, the father laments on the issues that his young daughter could face when she grows up in a world that still hasn’t embraced equality the way it should. But as the ad ends, his tone shifts to a more positive one as he starts hoping for a better world for his young daughter.
And, just as the ad ends, the S5 Sportback finally makes a quick cameo before the screen fades to black and Audi’s message of commitment “to equal pay for equal work” flashes on the screen.
Continue after the jump to read the full story.
Audi Drops "The Commander" Commercial For Super Bowl 50
Audi has been a consistent presence in the Super Bowl, having shown seven commercials in the past games. One of those commercials occurred during Super Bowl XLII, when the New York Giants ended the New England Patriots’ undefeated season. The athletics aside, Audi remembers that game for an entirely different reason. That was the day it aired a commercial featuring the first generation Audi R8, the car that jump started the brand’s incredible sales growth in the U.S.
Eight years later and the German automaker has found itself in an oddly familiar position as it returns for its eighth go-round in the Super Bowl with a new 60-second commercial that features the all-new Audi R8 V10 Plus. The commercial is called “The Commander” and tells the story of a retired astronaut that has lost purpose in his life. He just sits blankly in his chair as he reflects on the memories he experienced in his old line of work. It isn’t until his son arrives that he stirs back to reality after Junior hands over the keys to the new R8 V10 Plus. And just like that, the thrill and excitement of adventures come rushing back in as he gets behind the wheel of the Audi and rockets out into the night.
Unlike the goofy approach that defined the “Godfather” commercial back in 2008, “The Commander” is a lot mellower, playing to the emotional attachment we all have for the things that give our lives purpose. When it’s lost, it’s hard to get it back. But that’s exactly what Audi’s message is for the new R8. It’s the kind of car that’s going to bring some life back to those veins, just the way it did for the Commander.
Continue after the jump to read the full story.
’Tis the season for heartstrings to be pulled, and Audi is no exception. The all-wheel drive specialist lives for bad weather in the wintertime, and highlights the virtues of its quattro all-wheel drive system in a new television ad entitled "Forecast."
The well-produced extended-cut ad seems like it might be more at home occupying a pricey Superbowl ad slot. It’s a refreshing contrast to the usual flurry of manufacturer’s ads showing cars with giant gift bows on them, not-so-subtly hinting that your loved one would appreciate a Lexus or a Lincoln under the tree. "Forecast" is one of those ads that lets the product sell itself. In fact, there’s no hard sell at all, and most of the screen time is devoted to a lonesome patriarch and his dog who are facing the prospect of a solitary holiday thanks to an unexpected blizzard.
You can probably guess the rest. Check out Audi’s Christmas "Forecast," and don’t worry, we’re sure it’s just the onions someone was chopping in the next room that have gotten into your eyes.
It seems that just about every car offers some sort of exterior LED lighting these days, and the trick laser headlights are already on the roads in Europe, but Audi is getting ready to debut an even more advanced lighting technology this fall at the Frankfurt Motor Show. As the self-proclaimed “leading brand in automotive lighting technology,” Audi will show off its Matrix OLED (organic light emitting diode) lights on a yet-to-be-named concept vehicle, and Audi has released a brief teaser video for the new lights.
Rather than using crystal semiconductors like today’s LED lights, the OLEDs use thin layers of organic semiconductor material just a thousandth of a millimeter thick to produce a lighting element that not only offers unique lighting solutions but also open up new possibilities for vehicle design. The OLEDs debuting in Frankfurt will be for the taillights of the concept, and will have a three-dimensional appearance.
The video gives a brief yet effective lesson on the history of headlights, and it is also a really cool visualization of the recent TopSpeed feature breaking down what types of headlights are best. Just as laser headlights have yet to be approved for use in the U.S., it will be interesting to see how regulators warm up to the idea of these new OLEDs once it comes time for production.
Super Bowl XLVIII ended with tears for some fans and with joy for others, and the tears were especially salty, considering the huge difference in score, as the Sehawks gave the Broncos quite a whooping 43-8. On a good note, at least there were some cool car commercials to enjoy during this total blowout.
Just like with the game, we had some winners and some looser. Commercials like Budweiser’s "Puppy Love" Jerry Seinfeld’s Reunion/Crackle received rave reviews and millions of views online, but we’re more interested in what happened in the automotive section.
Many consider Audi hit a home run with its "Doberhuahua" commercial, while Maserati’s "Strike" or Chevrolet’s "Romance" were total failures, but what do you think? In your opinion, which ad was the best this year?
In my humble opinion, I found Volkswagen’s "Wings" the funniest one of the year. As for the stinker of the year, I have to vote for Chevrolet’s "Romance" ad, as it seemed nearly pointless.
Click past the jump to see all of the Super Bowl XLVIII car ads.
Remember the Doberhuahua teaser video that Audi released a few days ago? Well, after just three days, Audi decided to release the full commercial and explain what that strange-looking dog — the Doberhuahua — was all about.
Apparently this Doberhuahua is a never-before-seen creature that reveals the frightening consequences of bringing compromise and try to mix two dogs: a doberman and a chihuahua.
Of course, the reasoning behind showing us this was that Audi wanted to highlight its new A3 Sedan and celebrate the uncompromised spirit that led to the A3’s unrivaled technology and performance.
Watch the spot to see why the most exceptionally engineered vehicles never come from compromise and to get another look at that odd-looking Doberhuahua that Audi made up.
Shortly after the Super Bowl, the new A3 sedan will be put on sale at a starting price of $29,900.
Super Bowl commercials always brings out the best, the worst, and sometimes the weird from all these companies looking to make a presence during the game with their commercials.
This year, the winner for the weirdest ad belongs to Audi.
No, it’s not because of the decision to bring in Sarah McLachlan that’s weird. On the contrary, we’re huge fans of Ms. McLachlan dating back to her years of releasing one chilling song after another. What really raised our eyebrows about Audi’s Super Bowl commercial is its star, a deformed-looking dog that apparently is a cross-breed between a doberman and a chihuahua, and the obvious play on her SPCA public service announcements.
Really, can it get stranger than that?
Don’t get us wrong, we love dogs of all breeds and sizes, but a doberhuahua? Really? Couldn’t Audi have throught of two dog breeds that fit in the same body type? Maybe a "GermanWeiller"? Or a "Spitzhuahua"?
Instead, it chose Doberhuahua and its planning to introduce it to the world during the Super Bowl on February. Seems even stranger that Audi posted an entire commercial of the "doberhuahua" without even mentioning any of its cars.
Strange times over there in Ingolstadt, eh?
Click past the jump to watch the other Super Bowl-bound Audi commercials
We know that the new A3 sedan will be Audi’s star for the 2014 Super Bowl ads and while we can tell for sure that these are indeed the commercial the company prepared for this year, they surely look cool.
The idea behind these four new commercials is choosing the right luxury car and of course that Audi makes fun of its rivals coming from BMW, Lexus or Mercedes-Benz. As no surprise, Audi says that its new A3 sedan is the perfect luxury sedan for both companies, but also as an every day drive.
Audi advices its clients to "start off the new year uncompromised by holding out for the right luxury car — a car that’s special." And of course that the car it is talking about is the new A3 sedan. Audi is a little "mean" in these new commercial as it says in one of them: "Don’t give in to the temptations to settle for the wrong luxury car."
We guess that only time will tell if the A3 sedan is really the car Audi is bragging about as it will go on sale in early 2014.
Three more commercials after the jump.
Audi must’ve missed Tony Stark so much. Or you can probably say the same thing vice versa.
Either way, the two have reunited after a brief split during the “Avengers” and the second time around appears to have come with a serious lovefest for both parties. It was only a few days ago when Audi released a commercial for the R8 e-Tron featuring no less than Robert Downey Jr in it.
Well, they followed that one up pretty quickly with another ad, this time for the new R8 with Downey again reprising his role, small as it may be, of Tony Stark.
If there’s one thing these promotional tie-ups have shown us, it’s that you get copious amounts of mileage for both companies, something Audi must be happy to have, especially when you consider that the new Audi R8, with its 525-horsepower 5.2-liter V-10 engine with a top speed of 195 mph, is apparently "Iron Man Approved".
If Iron Man likes it, so do we! So do we!
Iron Man 3 hits theaters on April 24.
The Super Bowl is just over a week away and many automakers are already teasing the commercials that they will pay millions to air as the Ravens and 49ers square off. Audi, for example, has prepared a cool collection of commercials, but only one will make the cut for the Super Bowl.
The commercials have been created to promote the S6 sedan - a luxury sedan perfectly designed for those customers who need to gain more confidence with every mile spent behind the wheel.
The idea behind the commercial start from a very big event in any student’s life — the Prom — and the difficulty in find the perfect date. When dad says he can drive into the S6 to the prom, he gets pretty excited, but the question remains will the car help him find the right date? Let’s find out!
Hit the jump to watch the other two commercial Audi prepared for the Super Bowl.
Keep in mind that that you only have until 11:59 p.m. EST to vote for your favorite one on Audi’s YouTube page. Then just watch the big game and see which commercial won.
We all know that vampires have many perceived weaknesses. There’s garlic, crucifixes, and apparently, you can add the Audi S7’s LED headlights to that list.
Audi’s highly-anticipated S7 commercial has finally been revealed and we’ll be the first to tell you that the wait and anticipation was definitely worth it. In what could be this year’s version of "Little Darth Vader", Audi went to a popular pop culture subject these days, featuring vampires in the Twilight mold for the commercial.
One of the vampires is bringing a bag full of blood to a camp party - that’s their version of beer! - while driving an Audi S7. As soon as he gets to the site, all the vamps looking in the direction of the S7 were instantly incinerated by the luxury car’s ridiculously bright LED headlights. Heck, even the clueless driver who was wondering where his buddies went, fell to looking at the S7 and getting fried to bits himself.
Pretty hilarious commercial and an early contender for the best auto ad for this year’s Superbowl.
Check it out!
Now that Super Bowl XLV has come and gone and the Green Bay Packers are bringing the Lombardi Trophy back home to Titletown, it’s now time to sit back and reflect on all the happenings of the day.
Seeing as we’re a car site, we’re going to leave the sports analysis of the Packers’ 31-25 win over the Pittsburgh Steelers to other sites. Instead, we’re going to focus on something that hits close to home to us: cars.
In particular, all the car commercials that we saw before, during, and after the Super Bowl. We don’t have the time to run through all the car ads that we saw, in part because some of them weren’t very good. Despite that, there were still some ads that struck a nerve in us. Whether it’s a funny commercial involving a pint-size version of a famous sci-fi villain or a serious message about a fallen city looking to rise back to prominence, we’ve picked out the 5 best car commercials from Super Bowl XLV.
If you watched the game and caught a hold of all the ads, feel free to chime in with your own Top 5. But if you want to check out which ones we thought deserved mentioning, head over after the jump to see our list.
Unlike a lot of automakers that have already shown their commercials for the Super Bowl, Audi is taking a slightly different approach on how their building up interest for their two 60-second ads that’s going to be shown during the game.
The German manufacturer has yet to release their two commercials, instead opting for a more conservative and more interesting approach in the form of two teaser videos.
Centered around the "Luxury Prison" campaign as an ode to the company’s approach in progressive luxury, the two teaser videos gives us a good look at life inside the Luxury Prison.
In the first teaser video, some of the incarcerated ’felons’ of the prison talk to a group of young thrust-fund babies on the perils of their high-brow lifestyles with the hope of educating these spoiled brats from avoiding serving time at the prison.
The second video features world famous saxophonist Kenny G playing the role of the prison’s official "Riot Suppressor", a title he received for having the all-important role of de-escalating riots before they blow up into a full-on caviar throwfest.
These two videos serve as teasers for Audi’s two 60-second commercials that will be shown at the Super Bowl. One thing that’s worth noting about these two ads is that the Audi A8 luxury sedan will play prominent roles in both advertisements.
We don’t know what kind of role capacity the A8 will have for the two commercials, but as Audi hopes, we’re dying to find out. In the meantime, check out these two teaser videos of the ’Luxury Prison’ after the jump.
Audi has unveiled a new commercial for the Audi Q5 Quattro. The ad features a bunch of guys riding their mountain bikes in an effort to teach all of us a thing or two about the capability of the Audi SUV. Apparently, the Q5 can run through the woods and trail through all of the rough terrain they have to offer, just like the killer mountain bikes. Want some visual confirmation? Check out the video and see for yourself
The Audi Q5 is rolling off the production line in three engine variants – one gasoline engine and two TDI units. All of the engines are direct-injection models with a turbocharger – characterized by outstanding performance, hefty propulsive power and cultivated running while at the same time offering impressive fuel efficiency. The most powerful engine in the line-up is the 3.0 TDI engine that delivers 240 HP and 500 NM of torque. This version can sprint from 0 to 60 mph in 6.5 seconds, and can hit a top speed of 225 km/h (139.81 mph).
Ah, yes. Audi versus BMW. BMW versus Audi.
Just when we thought the heated jousting between the rival German brands has died down, Audi comes out with a new commercial that takes a few jabs at BMW.
Here we go again.
With the new commercial, Audi pretty much shoves in the face of BMW the fact that it has won three straight Car and Driver comparisons between its cars and those of BMWs. In doing so, it pretty much tells BMW that there’s no harm in finishing second and that there can’t be a victor without a vanquished. And as far as Audi is concerned, those Car and Driver comparisons – three of them, actually – pretty much explains who the front-runner is.
Needless to say, we can’t wait for a response from BMW.
Round 2! Fight!
Ordinarily, commercials serve the purpose of making you want to buy a certain product, whether it’s for a car or a detergent. Sometimes, however, the real message of the ad gets skewed by what the consumers see at face value when they’re watching it.
Take this new commercial by Audi for the new A5. Sure, we get the message of clean diesel technology and all that. But do you really have to use a suicide attempt to get the message across?
If you ask us, it’s a terrible idea and it’s definitely of poor taste to even remotely associate the benefits of the A5 with some poor schmuck trying to suffocate himself to death.
If you folks haven’t seen the ad, feel free to check it out.
Audi certainly put on one heck of a light show last night when they unveiled the 2011 A8 and with Christmas fast approaching the ad team at Audi have come up with a new commercial that touches on our amiable competitive spirit to have the best light setup on our block by spending hours on end untangling light strands and then risking your neck while hanging off a ladder trying to get the decorations just right. Well the German luxury automaker has a solution to simplify your holiday season, and all it takes is a pair of Audis. With the all new A8 scheduled to go on sale next Fall, maybe if you are a really good boy or girl Santa can figure out a way to bring you one.
Audi revealed today the first commercial for the most powerful R8 ever, the R8 V10 5.2 FSI. Although this is for the German market, the footage is obviously from a state in the western U.S. — too bad no one caught this out in the open when filming.
The supercar is powered by a 5.2 liter V10 engine de-tuned from the Lamborghini Gallardo LP560-4 to make 525 hp (105 more than the V8 version.) It makes the 0 to 100 km/h (62 mph) run in 3.9 seconds and has a top speed of 196 mph. Just like the slogan on the commercial says, this is the maximum Audi.