Audi Sport Is Banking on Emotional Electrified Performance
As automakers shift deeper into electrification, the option of having a pure, unelectrified combustion engine is slowly fading away. The latest automaker to make this more than evident is Audi or, to be more specific, Audi Sport – the group within Audi that’s responsible for all the high-performance RS models that we all love. Audi marketing Boss Rolf Michl expanded on this in an interview with Autocar, exposing Audi Sport’s intention of limiting drivetrain options in the future for all RS models.
Weird News: Audi Has Experts That Smell Car Parts
You can argue that owning a car today is a way more complex experience than it used to be decades ago. Carmakers usually run the whole nine yards to attract and keep the customer interested in their products. Special gifts, invitations to the plant, exclusive access to limited edition models, discounts, all of that is pointed at the owner these days. Audi, however, believes that smell is equally important when it comes to car ownership.
Mercedes-Benz, Audi and Volkswagen show new logos to encourage social distancing
The COVID-19 pandemic is in full blast and many countries have closed borders and asked citizens to stay home to help contain the spread. All sorts of companies around the world are joining these efforts with new logos that promote social distancing. Mercedes-Benz, Audi, and Volkswagen are among them, having launched redesigned logos on social media platforms.
Automakers Promote Social Distancing with Updated Logos
As the world continues to grapple with the COVID-19 pandemic, several automakers have made updates to their logos to promote social distancing, regarded by doctors and health experts as one of the key ways in preventing the spread of the virus.
Volkswagen, Audi, and most recently, Mercedes-Benz, have taken to social media to promote social distancing. To slam the point home, all three German brands unveiled modifications to their logos to reflect the social adjustments we all have to make as a society to stop the virus in its tracks. Across the board, the message is clear: if you don’t want to spread the virus, keep your distance from everyone else.
As Far As Utility Goes, EVs Won’t Work - Audi Just Proved It
Range anxiety is the biggest con of any EV today. Even though companies are constantly improving range figures and charging times, the fear of a depleting battery is still one of the biggest reasons why people are apprehensive to make the shift.
Things get worse when it comes to hauling and towing stuff. Since towing or hauling anything puts extra stress on the powertrain, the range is bound to take a hit; and Audi’s recent experiment just proved the same. So, as far as utility is concerned, EVs still have a long way to go until they replace internal combustion engined SUVs and trucks in all senses.
Audi Spills the Beans on 2019 Model Updates
Audi is gearing up for a raft of changes throughout its model range in 2019 that sees a number of cars get their facelifts done while adding some new models to the lineup like the e-Tron SUV.
German automaker Audi, part of the Volkswagen Group, is currently fighting an uphill battle against its core rivals in the executive and luxury segments. Audi’s global sales figure barely went up by 0.6% last year and, while 2018 stats look better, Mercedes-Benz and BMW are still the key reference points. In the U.S., Audi’s growth is a bit more visible, sitting at about 7.75% between 2016 and 2017, with the current trend seemingly still strong on its feet.
The Audi R8 set to stick with V-10 power
After years of rumors regarding an entry-level R8 model fitted with a smaller turbocharged engine, we now know for a fact that Audi’s fledging supercar will only be available with the naturally-aspirated V-10 that we’re all familiar with.
Ever since a leaked image supposedly showcasing Audi’s release schedule over the next couple of years hit the internet, people have been talking about the possibility of a more affordable model to complete the range. Since the arrival of the second-generation R8, back in 2015, Audi dropped the V-8 engine option the R8 originally had at its core.
Now, with most manufacturers choosing forced induction to minimize the size of their engines and the number of cylinders, the R8 would have been a likely suspect of receiving this treatment in the near future.
Audi Could Be Adding a New Take on Its Logo
Audi could be on the verge of revamping its logo after patent filings in the U.S. and Germany show two new versions of the German automaker’s iconic four rings logo. One logo resembles an outline of the current logo with the interconnected lines scrubbed out, making it look like an image of a cloud. The other logo features the same outline with only two interconnected lines. It remains unclear what Audi’s plans for these logos are, but the patent filings designate them for “vehicles and their structural parts; radiator grilles.”
Audi has just unveiled its first full-electric offering, the e-tron SUV. To go with that debut, the brand also announced plans to have no fewer than 12 EVs in its range by the year 2025. These models will apparently range in size from compact to full-size, and there’s a good chance most will be high-riding vehicles - the brand’s SUV- and crossover-centric approach is clear based solely on the first all-electric model they chose to launch.
Audi Eliminates Manual Transmission From Its U.S. Lineup
The traditional manual transmission is not preferred by the new breed of customers in the U.S., and that’s the bottom line. We’ve seen a lot of automakers lately, providing only automatics in their offerings. The latest to go fully-automatic is Audi. The German company is replacing manual transmissions with automatic and dual-clutch gearboxes across its entire line-up. Why, Audi, why?
Audi’s New Patent Could Point Us in The Direction of The SQ3
We’re barely a week into seeing the all-new Audi Q3 in all its glory, and yet here we are, confused and intrigued about what looks to be a sportier derivative of the crossover that has found its way in patent form at the European Union Intellectual Property Office. The patent filing was made by Audi last month, but the design of the crossover doesn’t look like the all-new Q3. Could this be a sportier version of the Q3? Is that you, Audi SQ3?
Audi CEO Rupert Stadler Arrested in Munich
Rupert Stadler, Audi CEO since 2010, has been arrested in his home in Munich following a diesel emission probe which links him to the Volkswagen diesel emission scandal. His arrest was instructed by prosecutors who had reason to suspect that Stadler might try to destroy or suppress evidence pending the investigation.
The Dieselgate Plot Thickens as Audi CEO Rupert Stadler is Suspected of Fraud and False Advertising
On the heels of accusations being made against Daimler, Audi has also found itself on the crosshairs of German investigators after its CEO, Rupert Stadler, was included in the list of suspects that are being accused of fraud and false advertising. The new investigation comes three years after Audi’s parent company, Volkswagen, admitted to using cheat devices to falsify U.S. diesel emissions tests.
Hello Audi A4 Cabrio, Goodbye Audi TT Roadster and A5 Cabrio
The Audi A4 Cabriolet could be making a comeback as Audi tries to reshuffle its convertible lineup to make room for its return. Part of that reshuffling reportedly involves axing two current convertibles that have become anchors weighing Audi’s sales volume down. If this happens, we could be saying goodbye to the Audi TT Roadster and the Audi A5 Cabriolet. Both models have had their time in the sun, but now it’s looking like they’re being called back home.
Want a Performance Wagon Other than a AMG E 63 S or the Panamera Sport Turismo? Tell Audi You Want an RS Avant
The Audi RS Avant super wagons aren’t available in the U.S., but that doesn’t mean the status quo isn’t going to change. Audi is open to bringing its rip-roaring machines to the land of milk and honey; it just needs to make a good business case for it. In that vein, fans of the RS 4 and RS 6 Avants can do their part to convince Audi by “writing letters” to the German automaker. Tongue-in-cheek hints aside, these letters could go a long way in establishing a viable marketplace for both super wagons.
Audi May Bring RS Avant Models To The U.S. But It’s A Reach
Who doesn’t love a fast wagon? We’re certainly pretty big fans, and we can’t help but dribble a bit when considering the prospect of getting into something like Audi’s line of RS Avants. Now, it looks like the Four-Ring brand is actually considering bringing these quick-’n-practical machines stateside. Maybe. Hopefully? All told, the brand isn’t ruling it out - we’ll take it.
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Bye, Bye Aggressive Styling - BMW and Mercedes Want to Simplify Their Design Styles
Future Mercedes-Benz and BMW models are about to look a lot different now that the two German automakers are beginning to soften their stance on the aggressive body lines that have permeated throughout most of their models. “Less is more” is the mantra both companies are taking to heart to address the repetitive design approach that they’ve been adopting in recent years. For those who have clamored for simpler exterior designs from Mercedes and BMW, well, Christmas has come early.
Think VW Killing the Beetle Was Bad? Wait Until You Realize the Audi R8 Is Discontinued too!
The Audi R8 doesn’t appear to have a bright future beyond its current version. While nothing has been confirmed yet, Audi’s R&D boss, Peter Mertens, admitted that the German automaker has made no plans for a direct replacement for the range-topping supercar. The lack of commitment from Audi, coupled with investments the company is making in diversifying its own portfolio, points to an uncertain future for the ground-breaking R8 that put the company on the supercar map.