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Pops' Rants: The New BMW M5 Isn't Worth the Premium; Audi's Naming Strategy is Dumb

Pops’ Rants: The New BMW M5 Isn’t Worth the Premium; Audi’s Naming Strategy is Dumb

Not confusing, just plain dumb!

It’s Friday again, and I’m having a bad day. And I’ll probably have a bad weekend too because I just found out that FCA will shut down the Conner assembly plant in a few days. Why is this a big deal? Because the Dodge Viper will die along with it. Yeah, it’s no big surprise. The Viper had it coming, and we knew it would happen since 2015, but the thought of America’s greatest modern muscle car being killed off is depressing. And please don’t tell me about the Chevrolet Corvette and Dodge Challenger Demon, this is a sad day for American sports car enthusiasts regardless of what other performance vehicles you can get.

And, you know what bothers me more? The fact that FCA does nothing about it. Yeah, Chrysler claims the Viper has to die due to slow sales, but we all know that’s not the reason. It all has to do with new safety regulations, which require that all production models have side airbag curtains. And, you can’t fit them in the current Viper. It needs a new platform and a new design. So why isn’t FCA making a successor? It’s too expensive obviously, and it would rather go bankrupt with a bunch of crappy cars rather than a performance coupe. So many decades of experience and FCA still doesn’t know that an iconic car requires a lot of work. But enough about the Viper, it’s been a hectic week.

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