Even if you’re not into football, there’s one thing we can all agree on – the Superbowl usually hosts some pretty awesome car commercials. While there are plenty of commercials during the big game (they cost huge money, by the way) none of the companies that partake in the advertising craze seem to be as competitive as automotive companies. It’s almost like there’s a constant battle for all of them to one-up each other, and it ends up being pretty awesome for the rest of us.
It’s not often that advertisements come off as something we’re excited about, but this is one of those cases. So, with the big game just days away (kickoff happens on February 2,) we thought we’d compile all of the Superbowl LIV commercials released thus far. This includes commercials from Hyundai, Audi, Genesis, Kia, and – believe it or not – Porsche. The latter on that list hasn’t advertised during the big game in decades, so that’s kind of a big deal. Anyway, go ahead and scroll on down to get a sneak peak at Superbowl LIV’s car commercials.
Audi’s Cashew Commercial for the 2019 Super Bowl Gives Us a Look at the E-Tron GT
Super Bowl LIII is kicking off this weekend, and with it a long list of fresh commercials. Audi’s getting in on the action with a commercial it’s calling “Cashew,” featuring the German automaker’s latest and greatest all-electric concept car.
Updated 03/01/2019: The original post erroneously identified the "chest thurst" first-aid technique performed during the ad as a "Heimlich maneuver." The reference has been deleted.
Audi Wants to Electrify You With Its Super Bowl LIII Commercial
For the 10th time in the history of Super Bowl commercials, Audi is joining in on the fun with a 60-second commercial that will air during the second quarter of Super Bowl LIII. The game, which is scheduled for February 3, 2019, is typically defined for the commercials that run during the game as much as the game itself. This year, Audi’s message revolves around electrification, specifically the arrivals of a number of electrified e-Tron models, including the e-Tron SUV and the e-Tron Sportback. A handful of Audi’s electric concepts — the e-Tron GT Concept and the Elaine Concept — are also expected to feature in the 60-second spot.
Audi Drops "The Commander" Commercial For Super Bowl 50
Audi has been a consistent presence in the Super Bowl, having shown seven commercials in the past games. One of those commercials occurred during Super Bowl XLII, when the New York Giants ended the New England Patriots’ undefeated season. The athletics aside, Audi remembers that game for an entirely different reason. That was the day it aired a commercial featuring the first generation Audi R8, the car that jump started the brand’s incredible sales growth in the U.S.
Eight years later and the German automaker has found itself in an oddly familiar position as it returns for its eighth go-round in the Super Bowl with a new 60-second commercial that features the all-new Audi R8 V10 Plus. The commercial is called “The Commander” and tells the story of a retired astronaut that has lost purpose in his life. He just sits blankly in his chair as he reflects on the memories he experienced in his old line of work. It isn’t until his son arrives that he stirs back to reality after Junior hands over the keys to the new R8 V10 Plus. And just like that, the thrill and excitement of adventures come rushing back in as he gets behind the wheel of the Audi and rockets out into the night.
Unlike the goofy approach that defined the “Godfather” commercial back in 2008, “The Commander” is a lot mellower, playing to the emotional attachment we all have for the things that give our lives purpose. When it’s lost, it’s hard to get it back. But that’s exactly what Audi’s message is for the new R8. It’s the kind of car that’s going to bring some life back to those veins, just the way it did for the Commander.
Continue after the jump to read the full story.