It’s the little-known goal of all corporations big enough to pursue it — put competitors out of business as often as possible. It’s not intentional, it’s just a natural outgrowth of expanding into occupied markets. Right now, from Audi’s perspective at least, the biggest problem with aftermarket accessories is that they’re just that: after. After you leave Audi and wind up at Pep Boys, or your local speed shop, or an online marketplace.
Okay, maybe it’s not quite as cynical as that. Audi is a good brand, and its customers are some of the most loyal on Earth. Stands to reason that the average Audi customer would be happy to find the four rings on every gadget and doodad the well-equipped motorist might need or want. Get ready to lose your market share, Pep Boys — the Germans have landed.
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With Austria’s annual Worthersee car tuning show just around the corner, Audi unveiled the TT Clubsport Turbo Technology Concept, a study developed to showcase the company’s future turbocharging systems. Powered by an innovative turbo that uses electric power to produce more horsepower, the concept also showcases Audi’s ability to turn the sporty TT model into a full-fledged race car. Arguably more aggressive than the TT Cup introduced in 2014, the Clubsport Turbo Technology Concept is inspired by one of the company’s older race car and looks ready to hit the track for some impressive lap times.
Unfortunately, Audi doesn’t plan to put the concept car into production as whole. Instead, the Germans will further develop the turbo under the hood for road use and maybe use some of these aero updates in the development of the next TT Cup race car.
There’s no word when this new turbo technology will hit the streets, but Audi claims it is "close to production readiness," which could mean less than a couple of years. Keep reading to find out more.
Updated 05/13/2015: Audi unveiled a promo video for the new TT Clubsport Turbo concept. Enjoy!
Continue reading to learn more about the Audi TT Clubsport Turbo Technology Concept.
Audi has rolled out a suit-and-tie-dressed A1 Sportback at Worthersee, highlighting the enormous customization potential the German automaker is putting on its Genuine Accessories lineup. This particular A1 with Audi Genuine Accessories successfully combines a nice shade of black with splashes of yellow trim, creating a distinct two-tone look we rarely see from the A1.
Audi traditionally rolls out these kinds of products at Worthersee and its nice to see that the German brand still understands the importance of being a major presence in the annual event. The customized hatchback also shines a nice light on what’s possible when customers use Audi Genuine Accessories on their vehicles.
That’s the real good thing about being able to have a say in what your car is going to look like. A1 owners get a number of colors to choose from and you can style and trim it any manner you see fit. There might be some misses along the way, but as Audi has shown with this A1 with Genuine Accessories, there’s a lot owners can work with by taking advantage of the company’s aesthetic personalization program.
Click past the jump to read more about the Audi A1 With Audi Genuine Accessories.
The Worthersee event is just around the corner and as early as now, we’re seeing some of the Volkswagen Group’s newest toys. One of them, coming courtesy of Audi, is the A3 clubsport quattro concept, a prototype version of what could end up being the future RS3 model.
It’s no surprise that Audi opted to use Wörthersee to showcase its latest concept car. After all, the German brand used the same event a few years ago to debut the A1 Clubsport Quattro. This year, Audi really isn’t pulling any punches, debuting a sports car that serves as a pretty clear indication of the company’s intentions to bring the pain on rival models.
Audi accomplished that by introducing a model that showcasing a car it says has pushed the limits of power, dynamics, and design, things that you can only do by debuting a concept that people like us will most likely to salivate to see hit the road soon.
Yes, that now includes the Audi A3 clubsport quattro concept.
Updated 05/28/2014: Audi released two video showing the new A3 Clubsport Quattro Concept in action. Found the new video in the "Videos" tab. Enjoy!
Click past the jump to read more about the Audi A3 clubsport quattro concept
Every year at the Wörthersee event, Audi makes sure that its presence is felt significantly.
This year, the German automaker is presenting the “Home of quattro” and it’s got a pretty impressive concept on tap to make its debut in the form of the TT Ultra Quattro Concept.
It’s based on the Audi TT, the German brand’s resident sports car. That’s as far as similarities go because the TT Ultra Quattro Concept is more like the TT’s hotter and sexier cousin, dressed more provocatively to accentuate its sexier curves.
Sure, it’s a concept, which is a real shame, and if Audi ever decided to bring the car to production, it might have to do so at the cost of what makes this car really unique.
At the end of the day, the TT Ultra Quattro is a fantastic concept that will probably give Audi headaches should it decide to green light production. But in its current state, it’s remarkably awesome in every sense of the word.
Updated 05/08/2013: Audi unveiled new images of the TT Ultra Quattro Concept and a new video featuring Le Mans-winning driver Andre Lotterer behind the wheel. Enjoy!
Click past the jump to read more about the Audi TT Ultra Quattro Concept
While the TT ultra quattro concept will no doubt be the star at Audi’s stand at the 2013 Wörthersee meeting, the company is also coming with a few other models that also made quite a sensation.
One of them is the Audi A1 updated with a competition kit inspired by the look of the successful Audi R18 e-tron quattro racecar. Of course, do not expect the A1 to look as extreme as the R18, but still, its look has been reinterpreted for the Audi A1, and the competition kit R18 can be ordered in either gray or red.
The new competition kit includes red plus (or optional gray) decals for the body, new front lip and side skirts, a stylish roof spoiler at the rear and a silver sticker. The car sits on special wheels, while the center console also received a matching color trim.
Click past the jump to read more about the standard Audi A1.
Remember the Audi Q3 Jinlong Yufeng Concept that was revealed at the 2012 Beijing Auto Show? Well, it turns out the German automaker has another Q3 concept SUV in the pipeline: the Red Track Concept.
Taken from its name, the Q3 Red Track Concept has been finished with a fiery piece of Energy Red color, an ironic color choice considering that the concept SUV is being pegged as a winter vehicle. How else do you explain the carbon fiber skis on its roof?
But more than just its supposed purpose, the Q3 Red Track Concept actually looks a whole lot like the Q3 Vail Concept, except that the former has some added aesthetic touches. Either way, the SUV looks all sorts of spicy in that aforementioned Energy Red color.
Too bad there’s been no official indication as to whether the Q3 Red Track Concept is bound for production. Whatever the case may be, expect to see the concept at the 2012 Wörthersee Tour, where it is expected to be one of the front and center models in Audi’s booth.
Find out more about the Audi Q3 Red Track Concept after the jump.