BMW has unveiled on the Chinese market the special edition 7-Series Steinway & Sons Piano. The new edition will be limited to only 150 units, and was developed by BMW Individual in cooperation to New York-based piano manufacturer Steinway & Sons.

The new 7-Series Steinway & Sons Piano Limited Edition will be based on either 740i or 760i versions, and will be distinguished by a hand polished metallic paint, with texture comparable with Steinway piano. The whole painting process takes at least 35 hours to complete. The special edition also gets light shadow lines and 20" lightweight alloy wheels.

On the interior, the front and rear seats, door panels, center console, instrument panel and other components are covered in ’Merino’ white gold full leather, contrasting with different black exterior and interior elements. Highlighting the cooperation with the Steinway company are: Steinway logo on the seat head restraints and seat cushion gold harp, iDrive button with Steinway logo.

  • 2011 BMW 7-Series Steinway & Sons Piano Limited Edition
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  (539) posted on 04.25.2011

I like the whole appearance of its car, it seems to be neat and very natural designs. The simplicity is there and can make you driving experience comfortable. But i don’t surely know the overall performance is good.

  (407) posted on 04.13.2011

Well, it would be a good idea if they would include at least an electric organ coming from Steinway and Sons. That would at least make this car worth its price.

  (466) posted on 04.11.2011

Oh i thought this would be one of those trendy accessories. So, BMW will come up with a new edition wherein the color is inspired from the piano of Steinway & Sons!

  (273) posted on 04.11.2011

haha. Same here. I thought BMW would be selling a Steinway & Sons piano! Well, for the consumer that get inspired on this concept, this is definitely your chance to have one.

  (1211) posted on 04.11.2011

I don’t know why BMW joined forces with a piano company, but this one actually did turn out great. I like the colors on this one, and the leather interiors are a nice bonus.

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