This time last year, BMW was teasing their all new M3 Frozen Gray Edition with the high maintenance exterior paint job and 30 unit limit. It didn’t matter how irrational the purchase was, all 30 units were immediately sold out - it only took 12 minutes - and BMW is hoping to have a repeat performance with the special edition 2011 Frozen Black Edition M3 Coupe. That’s right, BMW just made the frozen paint that much hotter by slapping on some black paint.

The Frozen Black Edition M3 Coupe will be distinguished by BMW’s Individual Frozen Black exterior paint with a deep metallic luster to accentuate the athletic lines of the legendary M3. The interior will look much like last year’s model with Novillo Leather and unique red-contrast stitching. The package will also add M3 GTS black wheels, red brake calipers, and gloss black exterior trim elements. The engine powering this bad boy will also go unchanged, so expect to see the same 4.0-liter, 414 HP M V8 engine equipped with BMW’s M Double Clutch Transmission (M DCT).

The 2011 Frozen Black M3 will be limited to only 20 units, but one model is going to be held back at BMW North America to no doubt make a killing at an auction at a later date. However, if you want to be one of the lucky 19 to pick one up, then call BMW at 1-800-245-4269 no earlier than 11:30AM Eastern Time (8:30AM Pacific) on Thursday, June 16, 2011 and make sure you have $79,650 to part with. We’d put several reminders on your smartphone too because something tells us those 19 units will be eradicated in less than 12 minutes.

UPDATE 06/17/2011: As you might have already expected, the M3 Frozen Black Edition has been sold out! It only took 22 minutes for anxious customers to swipe the 20 units, which surprisingly is 10 minutes longer than last year’s Frozen Gray edition. Guess the upkeep on the paint job was a real b*tch!

Hit the jump for the full equipment list.

  • 2011 BMW M3 Frozen Black Edition
  • Year:
  • Make:
  • Model:
  • Engine:
  • Transmission:
    M Double Clutch Transmission (M DCT)
  • Horsepower @ RPM:
  • Displacement:
    4000 L
  • 0-60 time:
    4.5 sec.
  • Price:
  • car segment:
  • body style:

Equipment List, Frozen Black Edition M3 Coupe:

  • BMW Individual Frozen Black Exterior Paint
  • Black Extended Novillo leather with Red Contrast Stitching on seats, headrests, door inserts, armrests, middle console, and door pulls.
  • Black M3 GTS wheels, 19” diameter with high-performance summer tires
  • Red brake calipers
  • Gloss black kidney grills
  • Gloss black side-gill elements
  • Gloss black exhaust pipe tips

 Additional specified equipment from M3 catalog:

  • M-DCT Transmission with Drivelogic
  • Competition Package
  •  1. Lowered suspension
  •  2. Sport mapping for EDC/DSC
  • Premium Package 2
  •  1. Power folding auto-dimming mirrors
  •  2. Universal garage-door opener
  •  3. Power front seats
  •  4. Carbon Leather interior trim
  •  5. Interior mirror with compass
  •  6. BMW Assist with Bluetooth
  • Convenience Package
  •  1. Anti-theft alarm system
  •  2. Comfort Access keyless entry system
  •  3. Park Distance Control (rear)
  •  4. Navigation System
  •  5. Voice-command
  •  6. iPod and USB adapter
  •  7. Real-time Traffic Information
  • Heated Front Seats
  • Satellite Radio with 1-year subscription
  • BMW Individual Enhanced Premium Sound System
What do you think?
Show Comments


  (498) posted on 12.19.2011

Sold out in just under 22 minutes? Is that really possible? Well, sorry to say, but I don’t truly believe in that. No matter how good-looking this vehicle is, I don’t think that they could sell 30 units for just 22 minutes only.

  (447) posted on 12.5.2011

Wow! This is really cool and awesome with its frozen black body paint! smiley it is truly so noticeable on that. It is also a good thing that it has an impressive features and even engine output.

  (382) posted on 10.27.2011

I can say that it is very striking and looking so cool on that body paint, but I think it is much better if it is on a glossy one. Anyway, I must say that I’m so glad that it also had an impressive engine.

  (594) posted on 09.14.2011

The color that it have gives the sophisticated and classy look of this frozen black edition. I noticed the front headlights of it, seems so cool.

  (442) posted on 08.3.2011

The M package has made the car to look more aggressive and sporty. I love the elegant styling on its interior though I was disappointed on the power output of the car.

  (600) posted on 08.3.2011

Oh! I thought this is the aftermarket version made by the Anderson Germany! The car look so impressive on matte color. However, the figure performance of the car is not that remarkable for v8 technology.

  (466) posted on 07.7.2011

Well, we just have to wait and see if they would be able to sell that one immediately. If they do, then it is likely that they would be doing another version of this one soon.

  (570) posted on 07.6.2011

Well,I’m not really a fan of special edition car for it was just a modified version of the production car! However, with its limited number I don’t think that the last one model isn’t sold up to this moment!

  (429) posted on 07.6.2011

Wow! I like the paint job of this car for it makes the car even better. As expected the speed performance is great and the detailing is quite nice as well. The M package makes the car to look more gorgeous!

  (3) posted on 07.5.2011


  (580) posted on 06.23.2011

Actually, one of the things that made this one sold out in a matter of minutes is the fact that a lot of the units have been listed to potential owners even before the actual sale began.

  (596) posted on 06.22.2011

It actually sold out in just under 22 minutes? Wow,, that’s definitely a record, as far as I am concerned. But I am not really all that surprised, considering how good the car is.

  (359) posted on 06.21.2011

Wow, that one is rather fast. It seems that BMW’s marketing strategy actually worked out on this one. But it is not really that surprising, considering that this one is a real beauty.

  (407) posted on 06.21.2011

I’m really impressed on the looks of this new BMW M3. I like how it made. The color and features looks very suitable to each other. I wish it offer a good performance as well.

  (714) posted on 06.16.2011

This is definitely one of the coolest looking M3 packages that I have seen. I really like the color that they have chosen, since it made the car look all the more aggressive.

  (401) posted on 06.15.2011

Actually, with all the things that they have already done with this one, I think there is really no need to upgrade the engine. After all, this one is the M3, so it already has a good one.

  (502) posted on 06.15.2011

Well, whichever way this one goes, I am still loving thi9s car. Just take a look at all the stuff that they have included for this one. Those will definitely get the car up to a rather decent speed.

  (334) posted on 06.14.2011

Well now, that one was a bit of a disappointment, I was hoping that they would also be upping the engine. Well, let’s just wait for other editions.

  (592) posted on 06.14.2011

For me, this one looks hotter than the gray edition of M3. Plus the fact that engines and performance is still intact and unchanged, we can always relay on its performance.

  (412) posted on 06.13.2011

Hey wait, is this one in a two tone color? I am actually liking how this one looks, especially that the paint is actually not all that glossy, which makes the car look more aggressive.

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