BMW gives the 320d a little love for its 100th-anniversary celebration

BMW has picked the BMW 320d to create the third installment of its 100th-anniversary celebration. This time around, there will be 200 examples of the 320d and 200 examples of the 320 Touring built with a few exclusive exterior features and special interior appointments. Best of all, the two models will be equipped with BMW’s next-gen B47, 2.0-liter, four-cylinder, clean diesel engine and a ZF eight-speed automatic transmission. The model is set to go on sale on May 28th in Japan and is expected to be sold in a short period of time.

With a Japan launch, obviously those of us in Europe or the U.S. will probably never get to lay eyes on one, but it’s at least worth knowing about. As expected, the 320d Style Edge 3 models get some M Sport love and a little bit of attention from BMW Individual too. Pricing for both models tips in between $50,000 and $55,000, which will be about $10,000 more than their standard-model counterparts.

So, coming in at a $10,000 premium, the Style Edge models must be pretty special, right? Well, let’s take a look at what BMW did with them to make them worth being part of its 100th anniversary.

Continue reading to learn more about the BMW 320d Celebration Edition "Style Edge"

What makes the BMW 320d Celebration Edition "Style Edge" special

2016 BMW 320d Celebration Edition "Style Edge" High Resolution Exterior
- image 676478

First off, both models are equipped with BMW’s evolved 2.0-liter four-cylinder that delivers 187 horsepower and 295 pound-feet of torque. The engine utilizes twin-turbo technology and is connected to an eight-speed automatic transmission. Considering the modifications to make the Styling Edge 3 models add little as far as weight goes, expect the non-touring variant to hit the 62 mph sprint in 7.2 seconds, while the touring variant can make the same sprint in 7.4 seconds.

On the outside, the car can be finished in Alpine White or Black Sapphire, with the latter coming at a premium of $745.72 at current conversion rates. Furthermore, the exterior also gets the BMW M Performance black kidney grille along with 18-inch M light alloy, double-spoke wheels in a gray finish. The rear wheels are half an inch wider than the fronts and are wrapped in 255/40-series tires. The front wheels get 225/45-series tires. That’s all the news for the exterior, but there is more happening on the inside, so let’s move onto that.

2016 BMW 320d Celebration Edition "Style Edge" High Resolution Interior
- image 676475

Bimmer wrapped pretty much the entire interior with Sensatec (synthetic) leather. Plus, the rest of the interior trim is done up in BMW Individual Piano Black with Pearl Gloss Chrome highlights throughout. The stop and go pedals have also been replaced with BMW M Performance stainless steel units with an M Performance footrest positioned nicely in the corner. It isn’t a whole lot, but as you can see from the images, that interior does look pretty damn sexy and inviting in all black with those Pearl Gloss Chrome highlights.

As far as pricing goes, the 320d Styling Edge 3 has a retail price of ¥5,770,000 or $52,472 at current exchange rates. The 320d Touring Styling Edge 3 commands ¥5,990,000 or $54,473. It’s hard to say that these few M Performance enhancements and that Individual Piano Black finish on the inside are worth an extra $10,000. Then again, it is a celebratory model for Bimmer, so I won’t rag on them too badly, but it does seem like another one of those “money-grabber” models that BMW knows purists will go for. Be that as it may, it does look pretty nice on the interior, and the black grille goes quite well with that white finish outside.

BMW 3 Series

2016 BMW 3 Series High Resolution Exterior
- image 629400

The BMW 3 Series has been around since 1975 and was launched with a near 50/50 weight distribution and all-wheel drive system. For a compact sedan, it has always been a driver’s car. Over the years, the 3 Series has seen six generations, with 2012 marking the introduction of the current generation. For 2016, the 3 Series went through a minor facelift that brought about little change to the exterior but brought a more premium feel to the interior. The heads-up display is now full color, and there were minor improvements to the navigation system and ConnectedDrive features. The most important part of the whole facelift, is the new 3.0-liter, twin-turbo, six-cylinder engine that comes in the 340i model. It cranks out 320 horsepower and 330 pound-feet of torque, enabling the 340i to hit the 62-mph sprint 4.8 seconds – that’s 1.1-seconds faster than the 328i and 2.4-seconds faster than the entry-level 320i. As of the time of this writing, the 3 Series starts out at $33,150 here in the U.S.

Read our full review on the BMW 3 Series here.

What do you think?
Show Comments
Car Finder: