The most exclusive 7 Series ever built?

The latest-generation 7 Series came to be in 2016, just as the nameplate was preparing to celebrate its 40th anniversary. Redesigned from the ground up on the lighter platform, the new 7 Series is far from revolutionary styling-wise, but it boasts more luxury than ever before, as well as numerous technology firsts for the brand. Lighter, quicker, more fuel efficient, and more autonomous than ever, the new 7 Series is definitely a turning point for the nameplate. Come 2017, and BMW is celebrating four decades of the 7 Series with the limited-edition 40 Jahre.

German for "40 years," the Edition 40 Jahre was conceived as a tribute to 7 Series’ rich history. Recognized as a symbol of luxury, driving pleasure, and innovations, the 7 Series is one of the company’s most mature products, and its 40-year-long history speaks for itself. The anniversary model is more than just a 7 Series with a special badge. The sedan also comes with exclusive exterior and interior design features, as well as the possibility to have the car tailored to individual customer specification at the BMW Dingolfing plant. Find out more about that below.

Continue reading to learn more about the BMW 7 Series Edition 40 Jahre.

  • 2017 BMW 7 Series Edition 40 Jahre
  • Year:
    2017
  • Make:
  • Model:
  • Engine:
    inline-4
  • Horsepower @ RPM:
    255
  • Torque @ RPM:
    295
  • Displacement:
    2.0 L
  • 0-60 time:
    6 sec.
  • Top Speed:
    155 mph
  • Price:
  • car segment:
  • size:
  • Purpose:
  • body style:

What makes the BMW 7 Series Edition 40 Jahre special

2017 BMW 7 Series Edition 40 Jahre Exterior High Resolution
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2016 BMW 7 Series Exterior High Resolution
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BMW 7 Series Edition 40 Jahre Standard 2017 BMW 7 Series
The 40 Jahre isn't the kind of car that wants to stand out, but take a closer look and you'll notice quite a few special features.

The 40 Jahre isn’t the kind of car that wants to stand out, but take a closer look and you’ll notice quite a few special features. For starters, it uses the M Aerodynamics package, which gives the exterior a sportier look. BMW also added its high-gloss Shadow Line package, which actually harkens back to the original 7 Series, and a set of 20-inch, Individual light-alloy wheels in a V-spoke design.

The bundle also adds two colors from the Individual palette. First up is Frozen Silver Metallic, which has a "silk-matt sheen" and seems to borrow hues from the environment. For instance, the presentation photos show an example that takes some of the greenish blue color of background. I’m not a fan of silver finishes, but this one is truly expressive. The second option is Petrol Mica Metallic. Although dark, it features a discreet shade of blue that sometimes can get dark metallic green accents in certain lighting conditions. Definitely unique and suitable for a limited-edition model.

The package is rounded off by an exclusive signet at the bottom of the B-pillars. The same signet can be seen on the side sills upon opening the doors.

2017 BMW 7 Series Edition 40 Jahre Interior High Resolution
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2017 BMW 7 Series Edition 40 Jahre Interior High Resolution
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2017 BMW 7 Series Edition 40 Jahre Interior High Resolution
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Almost the entire cabin is wrapped in leather with fine Merino grain.

Speaking of that, the interior received its fair share of exclusive updates. Almost the entire cabin is wrapped in leather with fine Merino grain. The upholstery can be had in either Smoke White and Cohiba or Smoke White and Black. Cohiba is actually a dark shade of brown that seems to work well with natural wood trim. The wood itself is high-grade, straight-grained eucalyptus in Smoke Brown with a high-gloss finish or the not-so-fancy yet still stylish piano black lacquer.

The contrasting upholstery trim is completed by hand-woven piping in Smoke white and matching Individual Alcantara roof liner. A "40 Jahre" signet can be seen on the passenger-side dashboard, while the seat headrests sport an identical, embossed logo.

2017 BMW 7 Series Edition 40 Jahre Interior High Resolution
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The contrasting upholstery trim is completed by hand-woven piping in Smoke white and matching Individual Alcantara roof liner.

The package is rounded off by two Smoke White comfort cushions from BMW Individual, which, like the headrests, also bear the edition signet, as well as floor mats in Smoke White with either black or Cohiba edge binding.

Of course, all these features are extras to the already well-equipped BMW 7 Series, which comes with a panoramic roof, iDrive 5.0 infotainment, Touch Command Tablet, and a Bowers & Wilkins Diamond surround sound system with 1,400 watts and 16 speakers.

BMW says that the Edition 40 Jahre is available with all 7 Series engines, meaning that the range begins with the twin-turbo, 2.0-liter four-cylinder rated at 255 horsepower and 295 pound-feet of torque. Next up is the twin-turbo, 3.0-liter inline-six that’s good for 320 horsepower and 330 pound-feet of torque, while the twin-turbo, 4.0-liter V-8 comes with 445 and 480 pound-feet of twist on tap.

2017 BMW 7 Series Edition 40 Jahre Exterior High Resolution
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The Edition 40 Jahre is available with all 7 Series engines.

The Edition 40 Jahre is also available for the 740e hybrid trim. Pairing a 2.0-liter four-pot and electric power, this version cranks out 322 horsepower and 369 pound-feet of torque. In Europe, fans of diesel drivetrain get to pick between three flavors of the brand’s turbocharged 3.0-liter inline-six. There’s a base model with 261 horsepower and 457 pound-feet, a middle-level version with 315 horses and 502 pound-feet, and the bonkers quad-turbo version rated at 394 horsepower and 561 pound-feet.

Finally, there’s the twin-turbo, 6.6-liter V-12 that injects an amazing 600 horsepower and 590 pound-feet of twist in the M760i xDrive model. Four-wheel-drive is available with all variants of the 7 Series.

BMW had nothing to say about pricing, but did say that the Edition 40 Jahre will be limited to only 200 units. As a result, expect these models to feature a significant premium over the standard sedan. I expect the 40 Jahre package to add some $10,000 to the usual sticker. In the U.S., this means that the 740i 40 Jahre could cost around $94,000, while the M760i xDrive could fetch in excess of $166,000.

References

2016 BMW 7 Series High Resolution Exterior
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Read our full review on the 2017 BMW 7 Series.

Press release

For four decades now, the “7” in the model designation of a BMW has been a worldwide recognised symbol of luxury, driving pleasure and innovations. With its top-of-the-range models, the premium car manufacturer showcases the latest results of its outstanding technological competence and a profound understanding of maximum comfort, progressive style and uncompromising quality. This tradition-steeped combination of innovation and exclusivity still strongly influences the character of the luxury sedans even in the sixth model generation and with the BMW 7 Series Edition 40 Jahre, it is currently expressed in a particularly concentrated way. With exclusive exterior and interior design features, these edition models emphasise the representative elegance and progressive styling of these luxury sedans. The BMW 7 Series Edition 40 Jahre will be making its world debut at the 2017 Frankfurt International Motor Show (IAA).

The BMW 7 Series Edition 40 Jahre models are being produced in a limited quantity of 200 units and tailored to individual customer specifications at the BMW Dingolfing plant, which has served as the birthplace of these luxury sedans since as far back as 1977. The know-how gained there in the production of exceptionally high-class premium automobiles offers the ideal prerequisites for the production of the anniversary edition, the exclusive character of which is reflected, among other things, in extraordinarily sophisticated car body paints and in meticulously crafted interior equipment details. The edition models will be on offer from October 2017 with either a standard or a long wheelbase in conjunction with all six, eight and twelve-cylinder engines available for the BMW 7 Series (combined fuel consumption: 12.8 – 2.1 l/100 km; combined CO2 emissions: 294 – 49 g/km) as well as with optional intelligent four-wheel drive technology BMW xDrive and in the BMW iPerformance Automobile version with a plug-in hybrid drive system.

2017 BMW 7 Series Edition 40 Jahre Exterior High Resolution
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Expressive body colours, exquisite materials, maximum manufacturing precision.
Supreme presence, sporting elegance and emotionally appealing aesthetics characterise the exterior design of the current BMW 7 Series. In addition to the generous amount of space and modern functionality, it is above all the exquisite and meticulously processed materials that contribute towards a feel-good ambience. The BMW 7 Series Edition 40 Jahre enhances the fascinating aura of these luxury sedans first and foremost through expressive car body colours. There is a choice of two variants. The exclusive BMW Individual colour Frozen Silver metallic sets a markedly progressive accent, its silk-matt sheen intensively emphasising the controlled powerful design of the exterior surfaces. The exclusive BMW Individual body colour Petrol Mica metallic takes up on the tradition of discreet and elegant shades of blue used on the bodywork of BMW luxury sedans. It fascinates through exceptional brilliance, appealing iridescent effects and a unique impression of depth. The colours, which are applied in a particularly elaborate process, come in conjunction with the M Aerodynamics Package, the BMW high-gloss Shadow Line and 20-inch BMW Individual light alloy wheels in a V spoke design. A further exterior design feature is the edition signet designed exclusively for the model anniversary and located on the B pillar coverings and on the door sills.

Inside the edition models too, the combination of selected materials, exclusive design and high-precision workmanship so characteristic of BMW Individual equipment options provides for an outstandingly sophisticated appearance. The BMW Individual full leather trim Merino fine grain in the colour combination Smoke White/Cohiba or Smoke White/Black with hand woven piping in Smoke White harmonises perfectly with the BMW Individual Alcantara Smoke White roof liner. Moreover, BMW 7 Series Edition 40 Jahre models are all fitted with comfort seats both at the front and rear. BMW Individual interior trim strips are offered either in a black piano lacquer finish or in the high-grade wood finish Eucalyptus straight-grained Smoke Brown high gloss, depending on the upholstery colour. Within the area of the instrument panel on the front seat passenger side they boast an edition signet. The exclusive flair is rounded off by two Smoke White comfort cushions from the BMW Individual manufactory, which, like the headrests, also bear the edition signet, as well as by floor mats in Smoke White with either black or Cohiba brown edge binding respectively.

2017 BMW 7 Series Edition 40 Jahre Exterior High Resolution
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Redefining luxury – the BMW 7 Series’ mission over the past 40 years.
Exclusive design features contribute towards the unique appearance and unmistakable interior atmosphere offered by the edition models. All options from the range of special equipment for the BMW 7 Series are available for an upgraded configuration according to the customer’s personal preferences and with which additionally enhanced driving pleasure and travel comfort can be achieved. With that, the BMW 7 Series Edition 40 Jahre represents the consistently further developed status of these luxury sedans as a symbol of supreme styling and innovative technology over six model generations. For four decades now and with its top-of-the-range models, BMW has managed to create a brand-typical interpretation of exclusive driving pleasure, whilst also giving the term luxury a new meaning time and time again. In its latest generation, the still existing balance between sportiness and elegant presence that is so characteristic of the BMW 7 Series is bestowed with an additional appeal through driver assistant systems with which BMW is assuming a leading position on the way to fully automated driving, as well as with connectivity solutions that seamlessly connect exclusive mobility with the driver’s digital lifestyle. With systems such as the steering and lane guidance assistant, which can be activated up to a speed of 210 km/h, and the lane departure assistant, available at speeds between 70 and 180 km/h, the current BMW 7 Series achieves an unrivalled level of functionality for the optimisation of comfort and safety in varying traffic situations. The remote parking function, which made its world debut in the current BMW 7 Series, is yet a further innovation underlining BMW’s development expertise in the field of automated driving.

Additionally, the personal digital mobility assistant BMW Connected offers a networking technology that is unique in the automotive sector and facilitates connectivity between the vehicle and individual end devices such as the Smartphone and the Smartwatch via the flexible platform Open Mobility Cloud, helping the driver reach his or her destination comfortably and stress-free. Furthermore, the BMW 7 Series is the only model in its competitive environment to feature the Remote 3D View function. This technology provides the driver with a live image of the vehicle and its environment on the Smartphone.

2017 BMW 7 Series Edition 40 Jahre Exterior High Resolution
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The classic luxury features also redefined in the new BMW 7 Series include the ride comfort and well-being of passengers in the rear compartment. The optional panorama glass roof Sky Lounge, Executive Lounge Seating, Executive Lounge Rear Console and Rear Seat Entertainment Experience featuring BMW Touch Command also set standards in this field.

Pioneer of inspiring innovations.
By tradition, the BMW 7 Series assumes a pioneering role for technological innovations that ultimately also enhance driving pleasure in other series and regularly set decisive impulses for the entire automotive sector. Whether the Check Control System (1977), the first 12-cylinder engine in a German post-war automobile (1987), the first integral navigation system in a European production vehicle (1994), the revolutionary iDrive operating concept, the BMW Online mobility service including E-mail account (2001) or the premiere of unrestricted Internet usage inside a vehicle (2008), path-breaking innovations have been consistently first presented in a BMW 7 Series across many generations. The list of technological milestones linked to the history of the BMW 7 Series is therefore long and fascinating.

In order to continue with this tradition, the expertise gained from the development of BMW i automobiles was also incorporated into the current model generation. An intelligent material mix combining carbon fibre reinforced plastic (CFRP), aluminium and steel into the bodywork structure lends the BMW 7 Series a unique synthesis of solidness and lightweight construction. BMW eDrive technology used on BMW iPerformance plug-in hybrid models offers the promise of luxury driving comfort that is also locally emission-free.

2017 BMW 7 Series Edition 40 Jahre Interior High Resolution
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Irrespective of which engine variant the customer opts for, the BMW 7 Series completely redefines supreme driving pleasure also behind the wheel. BMW gesture control made its world debut in the new BMW 7 Series. The Driving Experience Control feature also offers the ADAPTIVE mode with which the vehicle set-up is adaptively oriented to driving style and prevailing road conditions. Ride comfort and sportiness benefit to an equal extent from the optional Executive Drive Pro system with Active Roll Stabilisation. Moreover, when launched, the current BMW 7 Series was the world’s first luxury sedan to be equipped with laser light headlamps. BMW laser light with anti-glare high beam BMW Selective Beam is available as an option. Thanks to this technology, the range of the high beam vs. LED headlights increases to as far as 600 metres – in the true sense of the word a further pioneering innovation featured by the BMW 7 Series.

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