Looks nice, but is it what the 8 Series needs right now?

BMW is back at its special edition game with a new attire for the 8 Series. While the package looks alright and will at least prevent owners from painting their 8er’s rims gold, we cannot not wonder just how helpful will the Golden Thunder Edition prove to be for the 8 Series’ sales cause.

2019 BMW 8 Series Exterior Wallpaper quality
- image 783804

Type “BMW 8 Series sales” in Google’s search box and the top hits will tell you the same story. BMW’s flagship, for the sake of which the brand decided to sacrifice the 6 Series (i.e. turn into a coupe SUV), moved just 4,410 units in 2019 in the U.S. and 6,640 in Europe for the same year.

Things do look a wee bit better in the first quarter of 2020, when the 8 Series reached 1,694 new U.S. owners and 2,366 EU-based customers, while dealers complain the carmaker hasn’t invested enough effort and strategy intro promoting the 8er, hence the slow start in the market.

In this context, does a special edition such as the Golden Thunder make any sense? BMW certainly believes that’s the case, and perhaps a closer look at this new limited run might provide an answer.

What’s different for the 8 Series Golden Thunder Edition

left right

Two new body paint options, for starters: Sapphire Black metallic or Frozen Black metallic, whatever floats your boat better. Aside from that, BMW Individual threw it its High Gloss Shadow Line of shiny bits and bobs, while M Performance contributed with a sports brake system with black calipers.

Then there’s the obvious gold treatment meant to spice things up on the following parts:

  • front apron
  • side skirts
  • rear apron
  • side mirror housings
  • M rear spoiler
  • 20-inch M light-alloy wheels

The interior gets some extra visual curry as well

2020 BMW 8 Series Golden Thunder Edition Interior
- image 914353

Inside, you’ve got your Merino leather courtesy of BMW Individual, Alcantara roof lining, and aluminum mesh-style deco bits on the center console and dashboard. Rounding it all off is the Bowers & Wilkins Diamond sound system and glass-made buttons and knobs here and there.

BMW is coy on pricing info for the time being. However, we’re told that the Golden Thunder edition can be had on all model variants of the 8 Series coupe, convertible, and Gran Coupe, regardless of what’s under the hood (including the European diesel-powered 840 xDrive variant), starting from September 2020.

Final Word

2020 BMW 8 Series Golden Thunder Edition Exterior
- image 914351

While we get a carmaker’s rationale behind offering a special edition model (or models) every now and then, we feel BMW’s concern should be tied to the 8er’s market performance and its departure from poster car status to product that’s actually purchased on both sides of the pond.

Sure, it’s still early days in the 8 Series’ lifetime and sales could pick up the pace in the coming months/years (the coronavirus outbreak hasn’t helped its chances, either), but not without a serious push from BMW’s marketing machine, one that would subsequently help the dealers sell more cars.

BMW 8 Series specifications
Engine type N63B44T3
Cylinders 8
Valves per cylinder 4
Stroke mm 88.3
Bore mm 89.0
Displacement cm³ 4,395
Compression rate :1 10.5
Engine power 523 HP @ 5,500 - 6,000 RPM
Engine torque 553 LB-FT @ 1,800-4,600 RPM
Transmission type 8HP76 Sport automatic
0-60 mph seconds 3.8 seconds
Top speed mph 155 mph
Tudor Rus
Assistant Content Manager - Automotive Expert - tudor@topspeed.com
Tudor’s first encounter with cars took place when he was only a child. Back then, his father brought home a Trabant 601 Kombi and a few years later, a Wartburg 353. At that time, he was too young to know how they worked and way too young to drive them, but he could see one thing – each of them had a different ethos and their own unique personality. As time went on, he started seeing that in other cars as well, and his love for the automobile was born.  Read More
About the author

Luxury sports cars of the BMW 8 Series are raised to collector’s item status by means of exclusive BMW Individual design and equipment features – BMW 8 Series Coupé, Convertible and Gran Coupé available as edition models from September 2020 onwards.

PRESS CONTACT.
Bernhard Santer
BMW Group

Tel: +49-89-382-24360
Fax: +49-89-382-20626

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PressClub Ceska
Munich. Fascinating dynamic performance is the striking quality of the BMW 8 Series models. The premium automobile manufacturer’s luxury sports car is now due to be enhanced with a touch of extravagance in all three body variants. Specific design accentuations in gold along with high-end BMW Individual equipment features for both the exterior and interior ensure an incomparable blend of sporty flair and luxury.

The BMW 8 Series Edition Golden Thunder demonstrates once again the capacity of BMW Individual to turn special vehicles into unique automobiles for customers with the very highest expectations in terms of style and quality. The exclusive design exterior and interior design features add unmistakable accentuations that give the edition models the character of a custom-built vehicle.

The Edition Golden Thunder is available for all model variants of the new BMW 8 Series Coupé, the new BMW 8 Series Convertible and the new BMW 8 Series Gran Coupé – from the BMW 840i and the BMW 840d xDrive through to the BMW M850i xDrive. The edition vehicles will be produced at the BMW plant in Dingolfing starting from September 2020. The M sports package is always a standard feature in these vehicles.

A body finish in Sapphire Black metallic or Frozen Black metallic and carefully selected colour accentuations in gold underscore the athleticism of the luxury sports cars. The dark look is supplemented by BMW Individual High Gloss Shadow Line with extended features and black brake calipers for the M sports brake system. Here, a striking contrast is created by means of golden accentuation lines running from the front apron to the side skirts and on into the rear apron. Other features finished in gold are the exterior mirror caps, the M rear spoiler (exclusively available for the BMW 8 Series Coupé) and the 20-inch M light alloy wheels in double-spoke design.

Sports car flair and individual luxury are also combined in the interior of the edition models to create an extravagant ambience. This is ensured not only by the extended BMW Individual Merino leather trim in black with the “Edition Golden Thunder” inscription embroidered on the front headrests and the BMW Individual Alcantara Anthracite roof liner for the BMW 8 Series Coupé and BMW 8 Series Gran Coupé, but in particular by the interior trim finishers in Aluminium Mesh Effect Gold. On the centre console, the finely structured and high-end shimmering surfaces are supplemented with an edition emblem. The edition models also feature CraftedClarity glass applications for selected controls and the Bowers & Wilkins Diamond Surround Sound System.

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