BMW shows its fashionable side with the help of a popular U.S.-based lifestyle brand

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Not one to be in the dark in the world of fashion, BMW has launched a collaboration with New York-based fashion and lifestyle brand Kith to create a limited edition version of the 2021 BMW M4 Competition.

Called the M4 Competition x Kith, the special edition performance coupe comes with a host of exclusive features and details that highlights the partnership between the German automaker and the American lifestyle brand. The M4 Competition x Kith is limited to just 150 units, all of which are earmarked for the global market. Each unit comes with a starting price of $110,000.

  • 2021 BMW M4 Competition x Kith
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  • Engine:
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  • Displacement:
    3.0 L
  • 0-60 time:
    3.9 sec.
  • Top Speed:
    180 mph
  • Price:
  • car segment:
  • Purpose:
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What is Kith?

2021 BMW M4 Competition x Kith Exterior
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Kith is a New York-based fashion and lifestyle brand founded by Ronnie Fieg in 2011. In less than 10 years, the brand has established itself as one of the top brands in the world of fashion. It’s known heavily for its multiple collaborations across different industries.

What’s so special about the BMW M4 Competition x Kith?

2021 BMW M4 Competition x Kith Exterior
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It is interesting that less than a month after its world debut, the 2021 BMW M4 Competition already has a special edition model under its belt. This special edition model is the result of BMW’s collaboration with streetwear brand Kith, and as you might expect with this sort of partnership, the exclusive touches are focused on the M4 Competition’s exterior and interior.

Let’s start with the exterior. The special edition M4 Competition is available in a variety of bespoke matte finishes that include Frozen Black, Frozen Dark Silver, and Frozen Brilliant White. The example you see that’s dressed in Cinnabar Red isn’t for sale, or at least not yet. It’s a one-of-one version that wears the same color as Fieg’s personal BMW E30 M3 that you can see in some of the other press photos.

2021 BMW M4 Competition x Kith Exterior
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The one-off Cinnabar Red BMW M4 Competition is likely for Fieg himself. As for the rest of us, we can choose from the aforementioned matte finishes as the base color of our M4 Competition x Kith. Other changes to the exterior include a unique Kith-designed BMW roundel badge that the company hasn’t used for the better part of a century.

A mashup of the Kith logo and the colors of BMW’s M division is also present on the special edition M4 Competition. It’s prominently displayed on the carbon fiber roof, occupying pretty much the entire space in that area. The same Kith-BMW M badging can also be found on the trunk lid because the massive one on the roof isn’t enough to identify this special edition M4 Competition.

2021 BMW M4 Competition x Kith Interior
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Inside, you’re not going to find any trouble locating all the Kith-BMW M logos that are scattered throughout the cabin of the two-door performance coupé. There’s one on the dash, center console, and even on the multi-color front seats, embossed for all to see.

Are there any engine upgrades to the 2021 BMW M4 Competition x Kith’s 3.0-liter twin-turbo straight-six engine?

2021 BMW M4 Competition x Kith Exterior
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No, there aren’t any, and you probably shouldn’t have expected one, either. The good news is that the 2021 M4 Competition already packs the power of a thousand suns. Ok, maybe not that much, but the twin-turbo six-pot produces a stout 503 horsepower and 479 pound-feet of torque. All that power is transferred to the two rear wheels courtesy of an eight-speed automatic transmission. An all-wheel-drive (xDrive) version is also on tap, though that version isn’t expected to arrive until 2021. That makes it unlikely that any of the M4 Competition x Kith units will come with an xDrive system.

In any event, the special edition M4 Competition can still accelerate from 0 to 60 mph in just 3.9 seconds before peaking at an electronically governed top speed of 180 mph.

2021 BMW M4 Competition x Kith specifications
Engine 3.0-liter twin-turbo straight-six
Horsepower 503 HP
Torque 479 LB-FT
0 to 60 mph 3.9 seconds
Top Speed 180 mph

What other goodies have come as a result of this collaboration?

2021 BMW M4 Competition x Kith Exterior
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You didn’t think that a partnership between an automaker and a lifestyle street wear brand would be limited to just a special edition sports coupé, did you? There are two seats in this dinner table, and just as the BMW M4 Competition x Kith is around, so too is a limited-run fashion collection called “The Kith for BMW Collection.”

There are almost 100 different styles of apparel and accessories that are included in the exclusive collection, all of which are inspired by BMW’s vintage design elements. The Kit for BMW Collection is already available at Kith retail stores across the U.S.

How much is a 2021 BMW M4 Competition x Kith?

2021 BMW M4 Competition x Kith Exterior
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The 2021 BMW M4 Competition x Kith starts at $110,000. That’s a huge price disparity from the base price — $75,695 — of a 2021 BMW M4 Competition. Apparently, having Kith’s logo plastered all over the M4 Competition is worth half the amount of the performance coupé. It’s an expensive car even for a special edition model. Then again, Kith’s popularity as a streetwear brand should be enough for all 150 available units to sell out faster than it takes for me to checkout an article of clothing from Kith’s website.

Final Thoughts

2021 BMW M4 Competition x Kith Exterior
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Collaborations between automakers and fashion labels aren’t new. We’ve seen just about every mainstream automaker launch partnerships with fashion brands, and, at least in some cases, automakers take matters into their own hands by starting their own fashion brands. Recently, Mercedes-AMG launched its own streetwear collaboration with Off-White, one of the most popular lifestyle fashion brands in the world today. Consider this partnership between BMW and Kith as a suitable response to that.

  • Leave it
    • The new kidney grille is still there
    • Very limited
    • Absurd price tag
Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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BMW has joined New York lifestyle brand Kith in a multifaceted partnership, highlighted by the BMW M4 Competition x Kith – a limited edition interpretation of the all-new M4 Competition coupe with design elements personally created by Kith founder Ronnie Fieg, strictly limited to 150 units worldwide.

Fieg, a native New Yorker and lifelong BMW enthusiast, also lent his unique design vision and notable collaboration techniques to his own personal classic “E30” generation BMW M3. This legendary BMW model was further complemented by an all-new BMW M4 Competition Design Study by Kith; using the E30 M3’s current-day spiritual successor, the M4 Competition coupe, Fieg created a 1-of-1 special edition version that mimics the specifications – and Kith design touches – of his own classic vehicle. Further exploring BMW and Kith’s mutual admiration and his own history with the brand, Fieg has created The Kith for BMW Collection, featuring apparel and accessories inspired by classic BMW design elements and exclusively available through Kith’s retail locations beginning October 23. The collection, featuring 94 styles of apparel and accessories, is Kith’s largest single offering to date.

“Everything we work on at Kith has to come from an authentic place,” says Kith founder Ronnie Fieg. “Some of my favorite memories from growing up came from going to visit my grandfather and riding around in his BMWs in the 1980s. I remember he had an E21 320i and that his prized possession was a white E30 M3. These moments in my life really shaped my passion for BMW, so working on this project with them has brought everything full circle.”

The collaboration also highlights BMW’s continuous focus on the lifestyle, luxury and fashion space, a key area for interacting with existing and new customers.

“Keeping a close eye on the latest lifestyle developments is part of our approach to evolving the BMW brand,” said Jens Thiemer, senior vice president, Customer and Brand, BMW. “With his unique collaboration approach and Kith label, Ronnie Fieg is an outstanding mind and leader in the fashion, lifestyle and luxury industries. Our collaboration with Ronnie and his influential brand will be a positive force for BMW as we explore new customer groups.”

“This is not the first time BMW M GmbH has released a limited edition of one of our cars as part of an exclusive collaboration,” added Markus Flasch, CEO of BMW M GmbH. “The tie-up with Ronnie Fieg and Kith is a great opportunity for BMW M GmbH to bridge the gap between the original BMW M3 and our new BMW M4 Competition Coupé for the sixth generation of this iconic model range. It also allows us to spread the word to an exciting new target group, as the lifestyle fashion scene transforms from a cultural phenomenon to a global way of life, bringing a new and very distinct brand of exclusivity to many different areas.”

Featuring many of the design touches from Fieg’s personal E30 M3 and the Cinnabar Red M4 Design Study by Kith, the limited-edition M4 Competition x Kith also has several highlights unique to the production vehicle. While merging logos is a hallmark of the many partnerships Kith has forged with other globally renowned companies, this is the first time BMW has altered its iconic roundel badge for a collaboration partner.

The fusion logo created for the BMW M4 Competition x Kith adds an extra ring around the BMW roundel in the BMW M colors of light blue, dark blue and red, as well as details in bright lettering focusing on Kith and the collaboration. The rear decklid of the BMW M4 Competition x Kith features a black Kith logo with the iconic tri-color BMW M stripes. The limited-edition models are available exclusively in matte paint finishes of Frozen Black, Frozen Dark Silver and Frozen Brilliant White.

Kith-designed elements further enhance the all-new BMW M4 Competition coupe. Featuring BMW M’s TwinPower Turbo 3.0 Liter inline-six cylinder engine, the M4 Competition x Kith arrives with over 500 horsepower and M xDrive all-wheel-drive. Customers can expect Kith-embossed black merino leather and multicolour ambient mood lighting throughout the driver-focused cabin, the latest BMW safety technology like optional Advanced Driver Assistance systems, cutting-edge infotainment like BMW Intelligent Personal Assistant and Apple CarPlay/Android Auto, and all of the world-class performance that BMW M’s legendary motorsport heritage promises. For more product information on the all-new BMW M4 Competition coupe, please visit BMW USA News.

The BMW M4 Competition x Kith will be available for preorder on October 23, 2020 at 11:00 AM EST exclusively through and is strictly limited to 150 units worldwide. MSRP begins at $109,250 plus destination and handling fees.
Note: The BMW M4 Competition x Kith will arrive in 2021 as model year 2022 vehicle.

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