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The Evolution of BMW's Logo

The Evolution of BMW’s Logo

The theme remained the same throughout the decades as did the question - is it a propeller?

BMW is one of Germany’s best-well-known automakers and one of the world’s most valuable brands with a value of $25.6 billion as of 2017. Bavaria’s finest creator of luxury vehicles sold last year in excess of 2.1 million units, over 310,000 of these finding their customers in the U.S. In spite of the company’s sizeable footprint and large array of models on sale, as well as its history that dates back to the beginning of the 20th century, many still aren’t sure of the history behind BMW’s ubiquitous logo. Along with the kidney grilles, the circular badge that features a black outline and a central area divided into four sections, two white and two blue, is part of any Bimmer’s identity. But what does it represent? Is it a nod to BMW’s aeronautical origins or does it simply have to do with the flag of the region of Bavaria?

The question we posed above is simple, about as simple as they get in the auto industry. Or so you’d think. In fact, many hardcore BMW fans still debate to this day on the backstory of this seemingly basic-looking badge that has remained largely unchanged since 1917. While many stories have been written about how BMW settled for the logo you see to this day on its cars, the debate continues, so we thought we’d give it a stab ourselves at putting the dispute to rest. Read on to find out what really hides behind the emblem.

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10 Things a BMW M Hypercar Needs to Corner the Market

10 Things a BMW M Hypercar Needs to Corner the Market

BMW M Is Working On A Supercar, But What About The Hypercar?

One of the best ways to showcase your technical expertise and convince buyers to buy your cars is to build a hypercar. Mercedes-AMG did it, Aston Martin too. Heck, Volkswagen AG has the best of them all - the Bugatti Veyron and the Chiron. I can only imagine that somewhere in BMW headquarters in Munchen, the board of directors and investors sat together and discussed the hypercar idea.

After all, back in 2017, when Mercedes-AMG showcased the F1 inspired Project One, BMW M boss Dirk Hacker said:

“We would like to do a standalone car, and we could do it – but today there is no requirement from the market to do it. As a company, we are more focused on future mobility than digitization than building a hypercar, to be honest, but if we came to the decision to do a super sports car, then we could do that.”

Apparently, the market still isn’t favorable for the development of the BMW hypercar, but that does not stop us from the brainstorming of what that proposed hypercar could be. I am giving you ten different things BMW hypercar needs to succeed.

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Here's What AMG's Shift Into An AWD-Only Brand Means for BMW M

Here’s What AMG’s Shift Into An AWD-Only Brand Means for BMW M

Going exclusively all-wheel drive could have profound changes across the segment

It used to be that if you wanted to make a performance car, no matter the body style, it absolutely had to be rear-wheel drive. Nothing else would do. Now, all-wheel drive is becoming more and more popular, especially among the high-powered luxury sleds of Europe, and in response, AMG is looking to ditch rear-wheel drive outright in favor of all-wheel drive exclusively. It’s a bold move, and it will undoubtedly affect rivals like BMW’s division, as well as the segment as a whole.

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2020 BMW 1 Series vs 2020 Audi A3

2020 BMW 1 Series vs 2020 Audi A3

A good case of new vs old

The fourth-generation BMW 1 Series broke cover for the 2020 model, and it seems that the Munich-based company final has a proper competitor for latest Mercedes-Benz A-Class. But these are the only premium hatchbacks on the market. Germany’s third premium automaker, Audi, offers its very own five-door subcompact, the Audi A3 Sportback.

Unlike the 1 Series and the A-Class, the current A3 Sportback is a bit long in the tooth. Launched back in 2012, it’s already seven years old as of 2019, and it won’t stay around for long. But is it too dated for the new 1 Series? Should we wait until the next-gen hatchback breaks cover for a proper comparison? Not really. Although it’s old enough for modern car life cycles, the A3 Sportback still has what it takes to tackle the BMW 1 Series. Let’s find out how these cars stand next to each other in the comparison below.

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2020 BMW X6 Quirks and Facts

2020 BMW X6 Quirks and Facts

Style over Practicality - that is why we love all BMW X6 SACs - including the new one that has Rolls-Royce styled headliner

BMW just revealed the new 2020 BMW X6 as one of the most ostentatious vehicles in the world. This SAC (Sports Activity Coupe) continues in the footsteps of its predecessors who found their way to more than 443,000 owners. As one of the most successful vehicles in the BMW lineup, the latest 2020 BMW X6 builds on the newest line of Beemers taking all the dynamic talents from smaller models and combining it with the tech and styling we have familiarized with after the introduction of the latest 8 Series car.

I give you here some rather unusual quirks and facts of the new 2020 BMW X6.

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2019 BMW 3 Series vs 2019 Mercedes C-Class

2019 BMW 3 Series vs 2019 Mercedes C-Class

The two German icons face off in one of the most storied rivalries in the auto industry

The rivalry between the BMW 3 Series and the Mercedes C-Class is the automotive equivalent of the rivalry between Muhammad Ali and Joe Frazier. The stakes are different, sure, but there are no two models that are linked to one another than the 3 Series and the C-Class. It’s fitting, too, that just as Mercedes unveiled the 2019 C-Class a few months ago, it didn’t take BMW long to roll out the next-generation 3 Series. With both models offering something new to the table, it’s only fitting that we compare both models to see which one has the edge over the other.

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2020 BMW M8 - Quirks and Features

2020 BMW M8 - Quirks and Features

The new 2020 BMW M8 Builds Heavily on Performance, But It Does Not Forget About Luxury

This is all you need to know about the new 2020 BMW M8 and the 2020 BMW M8 Competition - coupes that are the Mount Everest of cars!

If you ever drove a big, overpowered grand touring coupe such as the Mercedes-AMG S63 or the Aston Martin DB11, you would know that the rest of the world does not really matter anymore. It is the same story behind the wheel of the Continental GT. BMW hasn’t played in the same ballpark for thirty years - since the gorgeous 8 Series E31. Now, it’s back. It is back with a car called the M8 - the first ever Motorsport-drizzled 8 Series - a car amicably proficient in ominous demeanor. While an exceptional exercise of car design and architecture, the M8 somehow doesn’t feel to deserve this name. The M6 seems to be more applicable. Nevertheless, this is what you need to know about it.

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2020 BMW M135i vs 2020 Mercedes-AMG A35

2020 BMW M135i vs 2020 Mercedes-AMG A35

BMW has taken a leap of faith after looking over the fence at Mercedes and its highly successful A-Class and launched its own front-wheel-drive hatchback, the new 1-Series. Naturally, since BMW is a manufacturer with sporting aspirations, its new 1-Series will be sold as an all-wheel-drive hot hatch too, the M135i that almost perfectly mirrors the formula (and specs) of the spiced up Mercedes-AMG A35.

It’s as if the two rival manufacturers copied each other’s formulas, then went ahead and materialized the idea in their own way and their own style. The result is two highly enticing premium hot hatchbacks with oodles of appeal and bags of charm - but which one do you go for?

There are probably few rival models in the world right now that are so close in so many ways, yet their manufacturers are completely separate entities. If you were to choose one of these cars based on performance, you’d have a very hard time doing so because they are almost identical. But even so, they will undoubtedly be cross-shopped, so a conclusion should be reached as to which one is the better buy - a tall order, no doubt, that will require an in-depth analysis of each taken separately, as well as both together and in the current market context.

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Comparison: 2020 BMW 1 Series vs 2019 BMW 1 Series

Comparison: 2020 BMW 1 Series vs 2019 BMW 1 Series

The new 2020 BMW 1 Series is entirely different compared to the model it replaces

The difference between the new 2020 BMW 1 Series and its predecessor, the2019 BMW 1 Series, is staggering. These two are like a Leo and Aquarius, chocolate and vanilla, like Apple iOS and Android. They are that different. With a paradigm shift in its architecture and layout, the new 1 Series exited the exciting and different and entered the standard and generic. Luckily, today, "generic" among hatchbacks is really good. So much so that the new 1 Series is probably better compared to the old one in every measurable way.

And worse in every immeasurable way.

I guess consumers today don’t care about that sort of thing - the context, the uniqueness, the distinctiveness. After all, universal laws are for lackeys. Context is for kings!

Just like Capt. Lorca has said! The new 2020 BMW 1 series, however fantastic it may be, is a child of universal laws. That is its principal weakness and one of its strengths at the same time.

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2020 BMW 1 Series F40 - Quirks and Facts

2020 BMW 1 Series F40 - Quirks and Facts

The New 2020 BMW 1 Series is a Good Modern Hatchback, nut There Is No Reason To Care About It Anymore

In a sad, but not a surprising turn of events, BMW revealed a completely reimagined 1 Series. It is a car that threw everything it was known for out the window and accepted plebian driving solutions like a front wheel drive chassis, three-cylinder and four-cylinder transversely mounted engines, and somewhat MPVish styling.

BMW knew that it had to justify its high price (it is more expensive than the A3, and the A-class) and, to do that, Bavarians imagined a lot of cool features to make it easier to drive, more accommodating to be in, and more efficient to travel. It also has the biggest kidney grille of any 1 Series. Probably to remind you that this is a BMW. It needs that sort of thing because you will probably forget about its origins after the drive in a cabin that has a lot of shoulder room, rear legroom, and enough headroom.

In short, you aren’t a hero or a villain if you drive the new 1 Series. You aren’t courageous or adventurous, zealous, or intense. You are... ah, whatever.

This does not mean that the new 1 Series isn’t a masterpiece of contemporary car design and a platform for the latest technologies. It is, and you will see here how!

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2020 Mercedes GLS vs 2020 BMW X7

2020 Mercedes GLS vs 2020 BMW X7

The battle of the full-size luxury SUVs

Mercedes-Benz launched the third-generation GLS for the 2020 model, replacing the successful yet dated, six-year-old second-gen SUV. The GLS was redesigned from the ground up and its better in every department, but it also has a more challenging mission. While the old GLS had only the Cadillac Escalade and Lincoln Navigator to worry about, the third-gen GLS faces a new threat: the BMW X7. The company’s largest SUV yet, the X7 was designed so that BMW can finally compete against the GLS, a nameplate that’s been around since 2007.

The X7’s arrival also means that the GLS is no longer alone in Europe. With the Cadillac Escalade and Lincoln Navigator not widely available here, the GLS had the entire market for itself all these years. This has come to an end in 2018 and Mercedes-Benz has a solid premium SUV to worry about in Europe. Is the GLS good enough for the modern and sporty X7? Let’s find out in the comparison below.

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On the 41st Anniversary Of The 1978 BMW M1, Here's The History of Harald Ertl and the Fastest M1 Ever Built

On the 41st Anniversary Of The 1978 BMW M1, Here’s The History of Harald Ertl and the Fastest M1 Ever Built

The Procar Series saw a slew of M1s racing against each other on Grand Prix tracks but none was as quick as this one

The BMW M1 remains the only true supercar built by BMW and, thanks to the Procar Series that celebrates its 40th anniversary this year, it enjoys an aura quite like no other supercar. Harald Ertl, the mustachioed Austrian journalist who split his time between writing and racing, decided he liked the sound of "Harald Ertl the Land Speed Record holder" and prepared for the job of creating the most insane M1 seen outside of the racing circuits.

Ertl. Does this name ring any bells in your head? If you are, by chance, or at least used to be a model car aficionado, you might remember the venerable Ertl plastic and die-cast kits. Well, this Ertl has nothing to do with the American toy company because Harald Ertl was Austrian, born on the last day of Summer in 1948 in Zell Am See, a picturesque town in the state of Salzburg. By trade, he was an automotive journalist but, as time wore on, he became more and more involved in racing cars rather than merely testing and writing about them - a bit like Frenchman Paul Frere. Ertl established himself throughout the ’70s as an easily adaptable semi-professional driver who could tame anything from an F2 single-seater to the menacing Zakspeed-built Ford Capri III.

In 1981, he took a sabbatical away from racing and, instead, focused on getting his name carved in the history books as a land speed record holder. His weapon of choice? A twin-turbocharged BMW M1 with a bespoke widebody and about 400 ponies at the crank. Due to the lightness of the thing, the same output you’d find hiding under the body of a Genesis G80 propelled Ertl to a top speed of 187.3 mph. The trick up Ertl’s sleeve was to be found in the tank of the M1. You see, the car was made to run on liquid petroleum gas (LPG), also known as Autogas. No one before Ertl had gone that fast in an LPG-powered car and, in a way, it’s fitting that the current fastest LPG-powered car is also a BMW, only one that tops at almost 207 mph.

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2020 Toyota Supra Vs. 2019 BMW Z4

2020 Toyota Supra Vs. 2019 BMW Z4

Are they really clones, or is there more to it?

Few sports cars can rustle the ‘ole jimmies quite like the 2020 Supra and 2019 BMW Z4. Built as a collaborative effort between the two automaker giants, each is a rebirth of a long-lost nameplate, sliding into a market where sports cars are on the decline. However, despite efforts to meet the demands of an enthusiast-driven public, many decry the Supra and Z4 as nothing more than badge-engineered twins designed to leverage fond memories. But the question remains - how do these two machines stack up against one another?

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2019 Land Rover Range Rover Evoque vs 2019 BMW X2

2019 Land Rover Range Rover Evoque vs 2019 BMW X2

Buyers cross shopping between the new Range Rover Evoque and BMW X2 are looking at two different answers to the same question: What is a rakish-looking, almost coupe-like crossover that is striking to behold, fun to drive and posh to sit in? They’re about the same size, even though the Evoque looks bigger because it is more squared off, but they actually provide a very different experience for driver and occupants.

Firstly, the X2 feels like a very well sorted hatchback to drive, and you can throw it into corners with a fair bit of confidence. On the other hand, it is pretty much useless off-road going over anything more severe than a potholed country road. The Range Rover Evoque is decent to drive on tarmac, but it’s only average in this respect, however, it wipes the floor with the X2 when it comes to any kind of tougher off-roading.

They look and feel different and also address different buyers with different needs, even though they will be cross shopped and compared against one another. The fact of the matter is, they’re so different, it’s quite possible that somebody who really likes one, will absolutely hate the other. It probably all boils down to where and how you want to use it, although realistically very few buyers will actually take advantage of the Evoque’s off-road qualities, and just potter around the city in it, an application where the X2 is probably better.

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Cars That We Can't Wait to See in 2019

Cars That We Can’t Wait to See in 2019

There are so many that we just don’t know what to do

What does the future behold? There are countless future classics ready to slide out from under the sheets of which they’ve been covered, and it’s all set to happen in 2019. There will be new EVs, new muscle cars, and a complete evolution of luxury cars. One of America’s most loved sports cars, the Chevy Corvette, is set move into a mid-engine configuration - something that’s been in the works for decades. With that said, we have a lot to be excited for, and this is a list of the models that we just can’t wait any longer for.

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2019 BMW 8 Series Convertible vs 2019 Mercedes-AMG S63 Cabriolet

2019 BMW 8 Series Convertible vs 2019 Mercedes-AMG S63 Cabriolet

The 8 Series Convertible And The S-Class Cabriolet Are Two Of The Very Best

How can one compare the BMW 8 Series Convertible and the Mercedes-Benz S-Class Cabriolet? This is the furthest you can go with opulence and luxury before actually entering the realm of Aston Martin, Ferrari, or Bentley. It is the outermost edge of the space controlled by what one may call producers of conventional vehicles. But these two aren’t conventional. At all. They are luxurious, fast, opulent, and filled with technology both wonderful and eerie. Be aware, they are not for the timid. Comparing the two of these should give us much the same results as both are actually playing in the same field. However, they are trying to reach slightly different customers.

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Visual Comparison: The 2020 Toyota Supra and the BMW Z4

Visual Comparison: The 2020 Toyota Supra and the BMW Z4

They Do Not Look Similar

With the leak of the first picture of the all-new 2020 Toyota Supra A90, we are finally getting a proper look at the most anticipated Japanese car in years. While the photography posted on the SupraMKV.com forum does not do enough justice to the new car, one thing is certain - Toyota’s designers and its administration are courageous. Designers created a car that looks a lot like the Toyota FT-1 Concept from four years ago, and all the key people in bureaucracy offices said yes to it. Considering the fact that Toyota basically signed BMW to develop a whole new car, it is only logical to make a fast visual comparison between the new 2020 Toyota Supra A90 and the 2019 BMW Z4. While both of these do have basically the same drivetrain, their exterior visage seems to be completely different. Heck, one is a coupe, the other - a roadster.

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2019 BMW 8 Series Convertible vs 2016 BMW 6 Series Convertible

2019 BMW 8 Series Convertible vs 2016 BMW 6 Series Convertible

Bimmer’s shiny new toy arrives to take the place of the departed old guard

The BMW 8 Series Convertible has arrived, and with its arrival comes a lot of questions regarding how it compares to the model it’s effectively replacing: the departed 6 Series Convertible. To be clear, the 8 Series Convertible isn’t a direct-line successor to the 6 Series Convertible. It’s packaged as a true-born flagship, developed to compete against the likes of the Mercedes-Benz S-Class Cabriolet and, in some ways, the Aston Martin DB11 Volante. You can’t say the same thing about the 6 Series Cabriolet. Still, even if there’s no direct connection between the two, it’s hard not to think of one without thinking of the other. So, we lined them up together to see how the 8 Series Convertible and the 6 Series Convertible compare to each other.

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2019 BMW 8 Series Convertible vs 2019 Aston Martin DB11 Volante

2019 BMW 8 Series Convertible vs 2019 Aston Martin DB11 Volante

The DB11 cost twice as much. Is it worth it?

The fact that BMW revived the 8 Series nameplate after almost two decades is definitely one of the headlines of 2018. But equally important is the fact that the Germans announced two brand-new versions of this car: there’s an M8 just around the corner, and BMW just introduced the 8 Series Convertible.

The first drop-top version of the 8 Series in history, the Convertible, is here to tackle the Mercedes-Benz S-Class Cabriolet. However, the topless German is also an option against more expensive grand tourer, like the Aston Martin DB11 Volante. Let’s find out how it compares to the notably more expensive British convertible in the comparison below.

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10 Best Vehicle and Technology Innovations of 2018

10 Best Vehicle and Technology Innovations of 2018

The future is now

The car industry never sleeps (except in August) and every year it provides us with numerous solutions to new problems, and with innovations that make us want new cars even more. This is a rundown of 10 awesome vehicle and technology innovations for 2018.

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Best Electric Cars of 2018

Best Electric Cars of 2018

The battery battles are heating up, but who walks away the winner?

Electric vehicles are becoming more and more popular these days, and manufacturers are responding by pouring in the investment and releasing oodles of new models. As such, competition between EV’s is growing, and 2018 was no exception. But the question is, which of these machines is the “best”? To find out, we lined up the usual suspects up and looked at all the critical specs, including range-per-charge, battery capacity, charge times, interior space, interior tech, and more. Read on to see which EV came out on top!

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13 Astonishing Facts About The New 2019 BMW 3 Series

13 Astonishing Facts About The New 2019 BMW 3 Series

It’s One Of The Best Rounded Cars Ever

With more than 15 million units sold since its introduction in 1975, the BMW 3 Series has become a drivers’ favorite. It is a benchmark among sedans and, in its seventh generation, the 3 Series does not disappoint. Not only did BMW fill it with tech that was unimaginable only a decade ago, but the company also improved all the important pieces - it’s lighter, it’s stiffer, it’s faster, it’s nimbler. Yet, with all of that, the 2019 3 Series is bigger than ever. Like BMW E39 big, as we have discussed in this article.

As with every new benchmark German car, the 3 Series also comes with a multitude of astonishing tech and advanced features. I compiled a list of advancements and equipment that make the new BMW 3 Series far more impressive than ever before. When you learn about this, you will more likely forgive its Peugeot-looking front lights and the massive increase in size. This is an impressive car.

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2019 BMW X7 vs 2019 Volvo XC90

2019 BMW X7 vs 2019 Volvo XC90

Two new SUVs from two established brands compete for segment bragging rights

The BMW X7’s arrival adds another worthy challenger to what is becoming a crowded mid-size luxury SUV market. The X7 joins other established models like the Mercedes GLE-Class, Porsche Cayenne, Audi Q7, and the model that it’s being compared to here: the Volvo XC90. It’s been a while since BMW and Volvo are talked about in equal terms. That’s a credit to the incredible gains Volvo has achieved in re-establishing its place in the luxury vehicle segment. The BMW X7 arrives just in time to compete with the XC90, so it’s reasonable to compare to the two to determine which of these two SUVs has the edge over the other.

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