Who Owns the BMW Company?
BMW is one of the longest-serving companies in the world, known first and foremost for the sporty nature of the vehicles it has been building throughout the decades. What’s more, the company also made a name for itself in various motorsport competitions such as Formula One, Formula Two, DTM (Deutsche Tourenwagen Masters), Le Mans, Dakar Rally, and various other endurance racing series.
The brand’s history hasn’t been a smooth one, as BMW had to build airplane engines to stay afloat as well as frying pans at some of its lowest career moments. The company traces its roots back to 1916, when Karl Rapp and Gustav Otto merged their companies in what would become the BMW we know today. The official founding date of BMW is March, 7, 1916.
2020 BMW M8 vs 2019 Mercedes-AMG S63
Until recently, BMW didn’t offer a righteous rival for the S-Class Coupe. Subsequently, the Mercedes-AMG S63 was ruling the realm without a competitor in sight, but that changed when the M8 was born.
Although the S-Class Coupe/AMG S63 is a shorter, two-door version of the larger S-Class sedan and the M8 was designed as fully-blown coupe right off the bat, it fits nicely into the same ballpark as the juiced-up Mercedes-AMG S63. So in our quest to see which is better, we’re taking a good close look at what they have to offer on paper.
The Evolution of BMW’s Logo
BMW is one of Germany’s best-well-known automakers and one of the world’s most valuable brands with a value of $25.6 billion as of 2017. Bavaria’s finest creator of luxury vehicles sold last year in excess of 2.1 million units, over 310,000 of these finding their customers in the U.S. In spite of the company’s sizeable footprint and large array of models on sale, as well as its history that dates back to the beginning of the 20th century, many still aren’t sure of the history behind BMW’s ubiquitous logo. Along with the kidney grilles, the circular badge that features a black outline and a central area divided into four sections, two white and two blue, is part of any Bimmer’s identity. But what does it represent? Is it a nod to BMW’s aeronautical origins or does it simply have to do with the flag of the region of Bavaria?
The question we posed above is simple, about as simple as they get in the auto industry. Or so you’d think. In fact, many hardcore BMW fans still debate to this day on the backstory of this seemingly basic-looking badge that has remained largely unchanged since 1917. While many stories have been written about how BMW settled for the logo you see to this day on its cars, the debate continues, so we thought we’d give it a stab ourselves at putting the dispute to rest. Read on to find out what really hides behind the emblem.
10 Things a BMW M Hypercar Needs to Corner the Market
One of the best ways to showcase your technical expertise and convince buyers to buy your cars is to build a hypercar. Mercedes-AMG did it, Aston Martin too. Heck, Volkswagen AG has the best of them all - the Bugatti Veyron and the Chiron. I can only imagine that somewhere in BMW headquarters in Munchen, the board of directors and investors sat together and discussed the hypercar idea.
After all, back in 2017, when Mercedes-AMG showcased the F1 inspired Project One, BMW M boss Dirk Hacker said:
“We would like to do a standalone car, and we could do it – but today there is no requirement from the market to do it. As a company, we are more focused on future mobility than digitization than building a hypercar, to be honest, but if we came to the decision to do a super sports car, then we could do that.”
Apparently, the market still isn’t favorable for the development of the BMW hypercar, but that does not stop us from the brainstorming of what that proposed hypercar could be. I am giving you ten different things BMW hypercar needs to succeed.
Here’s What AMG’s Shift Into An AWD-Only Brand Means for BMW M
It used to be that if you wanted to make a performance car, no matter the body style, it absolutely had to be rear-wheel drive. Nothing else would do. Now, all-wheel drive is becoming more and more popular, especially among the high-powered luxury sleds of Europe, and in response, AMG is looking to ditch rear-wheel drive outright in favor of all-wheel drive exclusively. It’s a bold move, and it will undoubtedly affect rivals like BMW’s division, as well as the segment as a whole.
2020 BMW 1 Series vs 2020 Audi A3
The fourth-generation BMW 1 Series broke cover for the 2020 model, and it seems that the Munich-based company final has a proper competitor for latest Mercedes-Benz A-Class. But these are the only premium hatchbacks on the market. Germany’s third premium automaker, Audi, offers its very own five-door subcompact, the Audi A3 Sportback.
Unlike the 1 Series and the A-Class, the current A3 Sportback is a bit long in the tooth. Launched back in 2012, it’s already seven years old as of 2019, and it won’t stay around for long. But is it too dated for the new 1 Series? Should we wait until the next-gen hatchback breaks cover for a proper comparison? Not really. Although it’s old enough for modern car life cycles, the A3 Sportback still has what it takes to tackle the BMW 1 Series. Let’s find out how these cars stand next to each other in the comparison below.
2020 BMW X6 Quirks and Facts
BMW just revealed the new 2020 BMW X6 as one of the most ostentatious vehicles in the world. This SAC (Sports Activity Coupe) continues in the footsteps of its predecessors who found their way to more than 443,000 owners. As one of the most successful vehicles in the BMW lineup, the latest 2020 BMW X6 builds on the newest line of Beemers taking all the dynamic talents from smaller models and combining it with the tech and styling we have familiarized with after the introduction of the latest 8 Series car.
I give you here some rather unusual quirks and facts of the new 2020 BMW X6.
2019 BMW 3 Series vs 2019 Mercedes C-Class
The rivalry between the BMW 3 Series and the Mercedes C-Class is the automotive equivalent of the rivalry between Muhammad Ali and Joe Frazier. The stakes are different, sure, but there are no two models that are linked to one another than the 3 Series and the C-Class. It’s fitting, too, that just as Mercedes unveiled the 2019 C-Class a few months ago, it didn’t take BMW long to roll out the next-generation 3 Series. With both models offering something new to the table, it’s only fitting that we compare both models to see which one has the edge over the other.
2020 BMW M8 - Quirks and Features
This is all you need to know about the new 2020 BMW M8 and the 2020 BMW M8 Competition - coupes that are the Mount Everest of cars!
If you ever drove a big, overpowered grand touring coupe such as the Mercedes-AMG S63 or the Aston Martin DB11, you would know that the rest of the world does not really matter anymore. It is the same story behind the wheel of the Continental GT. BMW hasn’t played in the same ballpark for thirty years - since the gorgeous 8 Series E31. Now, it’s back. It is back with a car called the M8 - the first ever Motorsport-drizzled 8 Series - a car amicably proficient in ominous demeanor. While an exceptional exercise of car design and architecture, the M8 somehow doesn’t feel to deserve this name. The M6 seems to be more applicable. Nevertheless, this is what you need to know about it.
BMW has taken a leap of faith after looking over the fence at Mercedes and its highly successful A-Class and launched its own front-wheel-drive hatchback, the new 1-Series. Naturally, since BMW is a manufacturer with sporting aspirations, its new 1-Series will be sold as an all-wheel-drive hot hatch too, the M135i that almost perfectly mirrors the formula (and specs) of the spiced up Mercedes-AMG A35.
It’s as if the two rival manufacturers copied each other’s formulas, then went ahead and materialized the idea in their own way and their own style. The result is two highly enticing premium hot hatchbacks with oodles of appeal and bags of charm - but which one do you go for?
There are probably few rival models in the world right now that are so close in so many ways, yet their manufacturers are completely separate entities. If you were to choose one of these cars based on performance, you’d have a very hard time doing so because they are almost identical. But even so, they will undoubtedly be cross-shopped, so a conclusion should be reached as to which one is the better buy - a tall order, no doubt, that will require an in-depth analysis of each taken separately, as well as both together and in the current market context.
Comparison: 2020 BMW 1 Series vs 2019 BMW 1 Series
The difference between the new 2020 BMW 1 Series and its predecessor, the2019 BMW 1 Series, is staggering. These two are like a Leo and Aquarius, chocolate and vanilla, like Apple iOS and Android. They are that different. With a paradigm shift in its architecture and layout, the new 1 Series exited the exciting and different and entered the standard and generic. Luckily, today, "generic" among hatchbacks is really good. So much so that the new 1 Series is probably better compared to the old one in every measurable way.
And worse in every immeasurable way.
I guess consumers today don’t care about that sort of thing - the context, the uniqueness, the distinctiveness. After all, universal laws are for lackeys. Context is for kings!
Just like Capt. Lorca has said! The new 2020 BMW 1 series, however fantastic it may be, is a child of universal laws. That is its principal weakness and one of its strengths at the same time.
2020 BMW 1 Series F40 - Quirks and Facts
In a sad, but not a surprising turn of events, BMW revealed a completely reimagined 1 Series. It is a car that threw everything it was known for out the window and accepted plebian driving solutions like a front wheel drive chassis, three-cylinder and four-cylinder transversely mounted engines, and somewhat MPVish styling.
BMW knew that it had to justify its high price (it is more expensive than the A3, and the A-class) and, to do that, Bavarians imagined a lot of cool features to make it easier to drive, more accommodating to be in, and more efficient to travel. It also has the biggest kidney grille of any 1 Series. Probably to remind you that this is a BMW. It needs that sort of thing because you will probably forget about its origins after the drive in a cabin that has a lot of shoulder room, rear legroom, and enough headroom.
In short, you aren’t a hero or a villain if you drive the new 1 Series. You aren’t courageous or adventurous, zealous, or intense. You are... ah, whatever.
This does not mean that the new 1 Series isn’t a masterpiece of contemporary car design and a platform for the latest technologies. It is, and you will see here how!
2020 Mercedes GLS vs 2020 BMW X7
Mercedes-Benz launched the third-generation GLS for the 2020 model, replacing the successful yet dated, six-year-old second-gen SUV. The GLS was redesigned from the ground up and its better in every department, but it also has a more challenging mission. While the old GLS had only the Cadillac Escalade and Lincoln Navigator to worry about, the third-gen GLS faces a new threat: the BMW X7. The company’s largest SUV yet, the X7 was designed so that BMW can finally compete against the GLS, a nameplate that’s been around since 2007.
The X7’s arrival also means that the GLS is no longer alone in Europe. With the Cadillac Escalade and Lincoln Navigator not widely available here, the GLS had the entire market for itself all these years. This has come to an end in 2018 and Mercedes-Benz has a solid premium SUV to worry about in Europe. Is the GLS good enough for the modern and sporty X7? Let’s find out in the comparison below.