When Borgward announced that it will return to the market after a 54-year hiatus at the Geneva Motor Show, where it showcased a restored Isabella coupe from the 1950s, I honestly believed that the German brand, now backed up financially by Chinese truck manufacturer Foton, will bring some sort of compact to the market. Turns out Borgward had completely different plans, as its first product in more than five decades is an SUV.
Given Borgward has never built SUVs — it did develop quite a lot of trucks though — it’s rather awkward to see red-and-white badge on such a model. On the other hand, it makes some sense for a revival to kick off in such a popular segment, especially with so many automakers moving toward crossovers and SUV in order to increase sales.
Borgward could very well come up with products that are better suited to its heritage in the future, but in the meantime, it’s the BX7 crossover that marked its return after more than half a century. The SUV broke cover at the 2015 Frankfurt Motor Show in near-production form, and by the looks of things it is aimed at the premium segment.
Updated 09/25/2015: We’ve added a series of new images we took at the 2015 Frankfurt Motor Show. Find the new images in the "Pictures" tab.
Continue reading to learn more about the 2016 Borgward BX7.